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At Keiser University Our Students Come First

Earn Your Degree 100% Online at Keiser University

Keiser Graduate School

We Offer Flexible Scheduling, Small Class Sizes, Expert Faculty,
and Online Support

Take the Next Step Toward Your Future

Business Administration, BA (BABA) *

Accredited by Accreditation Council for Business Schools and Programs (ACBSP)

Learn the skills you need to succeed in today’s fast-paced business environment. Our business degree programs can potentially help you gain a well-rounded business education that can enhance your career opportunities.

Offered with Concentrations in:

    • Management
    • Hospitality Management (not offered online)
  • Human Resources Management
  • Esports Management
  • International Business
  • Marketing
  • Finance
  • Transportation and Logistics
  • Entrepreneurship (offered at Flagship and Lakeland campus only)
  • Equine Studies (offered at Flagship campus only)

Program Description

Keiser University’s Bachelor of Arts degree in Business focuses on a basic understanding of business skills needed for entry level business professionals. The program introduces students to the functional areas of business, the business environment including ethical business practices, technical and communication skills needed in today’s business environment.

Mission

Keiser University’s Bachelor of Arts degree in Business Administration is intended to provide career-focused students the ability to gain the fundamental, communication, administration, and career advancement skills necessary to prosper in a diverse business environment.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its goals:

  • Apply concepts of the functional areas of business, such as marketing, finance, accounting, and management.
  • Analyze the business environment and apply legal and ethical business practices, including diversity and inclusion.
  • Enhance proficiency in the use of technical and quantitative skills to make business decisions.
  • Enhance oral and written communication skills using research and presentation techniques
  • Demonstrate the integration of specific knowledge and business skills learned from a concentration.

Prerequisites for Major Courses

None.

Program Outline

To receive a Bachelor of Arts degree in Business Administration, students must complete 120.0 credit hours as described below.  The length of this program is approximately 40 months (this will vary if a student transfers in credits).

Lower Division Courses

Lower Division Business Administration Major Courses (24.0 credit hours)
Accounting Principles I 3.0 credit hours
Accounting Principles II 3.0 credit hours
Business Law 3.0 credit hours
Financial Management 3.0 credit hours
Entrepreneurship 3.0 credit hours
Principles of Management 3.0 credit hours
Human Resources Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours
Behavioral/Social Science (3.0 credit hours)
American History Pre 1876 3.0 credit hours
American History Since 1876 3.0 credit hours
Political Science 3.0 credit hours
Introduction to Psychology 3.0 credit hours
Sociology 3.0 credit hours
Communications (3.0 credit hours)
Speech Communications 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
Economics (6.0 credit hours)
Microeconomics 3.0 credit hours
Macroeconomics 3.0 credit hours
English (6.0 credit hours)
English Composition I 3.0 credit hours
English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature 3.0 credit hours
English Literature 3.0 credit hours
Mathematics (6.0 credit hours)
College Algebra 3.0 credit hours
College Mathematics 3.0 credit hours
Applications of Mathematics 3.0 credit hours
Statistics (required) 3.0 credit hours
Natural Science (6.0 credit hours)
General Biology 3.0 credit hours
Advanced Biology 3.0 credit hours
Environmental Science 3.0 credit hours

Upper Division Courses

Upper Division Business Administration Major Courses (33.0 credit hours)
Managerial Accounting 3.0 credit hours
Legal and Ethical Environments of Business 3.0 credit hours
Principles of Managerial Finance 3.0 credit hours
Industrial Psychology 3.0 credit hours
Introduction to Management and Organizational Behavior 3.0 credit hours
Project Management 3.0 credit hours
International Business 3.0 credit hours
Integrated Studies Capstone Course 3.0 credit hours
Business Intelligence 3.0 credit hours
Leadership 3.0 credit hours
Management Information Systems 3.0 credit hours
Upper Division Business Administration Major Courses Esports Management Concentration (18.0 credit hours)
Introduction to Esports Management 3.0 credit hours
Contemporary Issues in Esports 3.0 credit hours
Esports Structure and Governance 3.0 credit hours
Esports Event Management 3.0 credit hours
Esports Performance Management 3.0 credit hours
Esports Consumerism 3.0 credit hours
Upper Division Business Administration Major Courses Hospitality Management Concentration (18.0 credit hours)
Sales and Sales ManagementWorkforce Diversity 3.0 credit hours
Hospitality Leadership & Strategic Management 3.0 credit hours
Training and Development 3.0 credit hours
Hospitality Analytics and Revenue Management 3.0 credit hours
Externship I 3.0 credit hours
Selected Topics/Seminars 3.0 credit hours
Upper Division Business Administration Major Courses Human Resource Management Concentration (18.0 credit hours)
Workforce Diversity 3.0 credit hours
Performance Evaluation 3.0 credit hours
Recruitment, Selection and Staffing 3.0 credit hours
Training and Development 3.0 credit hours
Labor Relations 3.0 credit hours
Management Law and Employee Relations 3.0 credit hours
Upper Division Business Administration Major Courses Management Concentration (18.0 credit hours)
Managing Diversity 3.0 credit hours
Operations Management and Supply Chain Management 3.0 credit hours
Business and Professional Communication 3.0 credit hours
Negotiations and Transactions 3.0 credit hours
Global Strategy and Policy 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Upper Division Business Administration Major Courses Marketing Concentration (18.0 credit hours)
Advertising/Promotion Management 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Consumer Behavior 3.0 credit hours
E-Marketing 3.0 credit hours
Marketing Strategy 3.0 credit hours
Service Marketing 3.0 credit hours
Upper Division Business Administration Major Courses International Business Concentration (18.0 credit hours)
International Finance 3.0 credit hours
International Competitiveness 3.0 credit hours
Negotiations and Transactions 3.0 credit hours
Cultural Environment of International Business 3.0 credit hours
International Entrepreneurship 3.0 credit hours
Global Strategy and Policy 3.0 credit hours
Upper Division Business Administration Major Courses Finance Concentration (18.0 credit hours)
Financial Decision-Making and Planning 3.0 credit hours
Commercial Bank Management 3.0 credit hours
Cases Studies in Finance 3.0 credit hours
Financial Policy and Strategy 3.0 credit hours
International Finance 3.0 credit hours
Investment 3.0 credit hours
Upper Division Business Administration Major Courses Transportation and Logistics Concentration (18.0 credit hours)
Foundations of Transportation 3.0 credit hours
Warehouse Operations and Inventory Management 3.0 credit hours
Logistics Systems Management 3.0 credit hours
Port and Terminal Operation Management 3.0 credit hours
Global Logistics 3.0 credit hours
Logistics Practicum 3.0 credit hours
Upper Division Business Administration Major Courses, Entrepreneurship Concentration (18.0 credit hours) - Offered at Flagship campus only
Entrepreneurial Marketing Management, Distribution Channels, and Social Media Marketing 3.0 credit hours
Business Plan and Business Model Development 3.0 credit hours
Social Entrepreneurship 3.0 credit hours
New Venture Finance, Risk Analysis, and Strategic Management 3.0 credit hours
International Entrepreneurship 3.0 credit hours
Early-Stage Venture Experiential Capstone, or Entrepreneurship Internship 3.0 credit hours
Upper Division Business Administration Major Courses Equine Studies Concentration (18.0 credit hours) - Offered at Flagship campus only
Introduction to Horsemanship 3.0 credit hours
Equine Facility Design & Operations 3.0 credit hours
Equine Health & Disease Monitoring 3.0 credit hours
Advanced Equine Training 3.0 credit hours
Equine Internship/Practicum I 3.0 credit hours
Equine Internship/Practicum II 3.0 credit hours
Upper Division General Education Courses (9.0 credit hours)
Professional Writing 3.0 credit hours
Research Writing 3.0 credit hours
Intermediate Statistics 3.0 credit hours

Note: All lower division major and general education courses must be successfully completed before upper division courses are undertaken.

Program Outcomes

* ACBSP Accredited.

Left Quote My instructors believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. Student services helped me find a job before I even graduated. Everyone was dedicated to my overall success. Right Quote

Jessica Kircher

Left Quote Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University. Right Quote

Belinda Haney

Left Quote The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today. Right Quote

Justin Pugh

Left Quote If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life. Right Quote

Anthony Sassano

Left Quote The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation. Right Quote

Ty Fitzgerald

Left Quote The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me. Right Quote

Jackson Tejada

Left Quote Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force… Right Quote

Dale Caverly

Left Quote Without the education I received at Keiser University, I would not be where I am today! Right Quote

Meisha Ebanks, R.N.

Left Quote I not only received an excellent education but also encouragement and training that built my self-confidence every day. Right Quote

Nidia Barrios

Left Quote I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder. Right Quote

Carlos Ramirez Flores

Left Quote Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy. Right Quote

Connie Sue Centrella

Left Quote It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program. Right Quote

Annelise Merriner, PA-C

Left Quote Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm. Right Quote

Dedrick Saxon

Left Quote I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number. Right Quote

Natalie Dou

Left Quote After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before. Right Quote

Laurie Williams

Left Quote Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional. Right Quote

Ryan Bushey

Left Quote Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great. Right Quote

Nadege Dor

Left Quote My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline. Right Quote

Marla Hadley

Left Quote The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge. Right Quote

Vivian R. Howard, BA in Business Administration Graduate

Left Quote I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested. Right Quote

Gustavo Gonzalez, Nuclear Medicine Technology Graduate