Keiser University Seal

Business Administration: Automotive Dealership Management, BA

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus

Program Mission

The Mission of the Automotive Dealership Management Program is to provide a quality overall education experience, which provides students with the skills necessary for success in employment, management, or ownership of today’s complex and changing automotive and vehicle retail distribution systems.

Program Description

Keiser University’s Bachelor of Arts in Business Administration: Automotive Dealership Management program prepares students with the skills needed to become future industry leaders. The curriculum examines various environmental factors influencing the automotive industry such as technological progress, consumer expectations, government regulation, and personal mobility. Students will be exposed to the unique challenges facing todays automotive and vehicle retail distribution systems and graduates will be equipped with the knowledge, skills, and techniques to thrive in this new environment.

Program Objectives

The overall objective of the program is to provide the student with the highest level of educational value in order to provide the tools necessary for success in today’s automotive dealership and vehicle retailing environment. Upon completion of this program students are able to:

  • Comprehend and apply current concepts of automotive dealership and vehicle retail management organizations.
  • Comprehend, discuss, and apply regulatory and ethical practices.
  • Enhance research, communication and presentation skills using professional literature.
  • Demonstrate the integration of knowledge and professional skills.

Prerequisites for Major Courses

None

Program Outline

To receive a Bachelor of Arts degree in Business Administration: Automotive Dealership Management, students must earn 121.0 credit hours. Program requirements are as follows:

Lower Division Business Major Requirements (7.0 credit hours)
Automotive Retail Overview 3.0 credit hours
Customer and Employee Retention Strategies 3.0 credit hours
Practicum I 1.0 credit hours
Lower Division Business Core Courses (24.0 credit hours)
Accounting Principles I 3.0 credit hours
Accounting Principles II 3.0 credit hours
Business Law 3.0 credit hours
Financial Management 3.0 credit hours
Entrepreneurship 3.0 credit hours
Principles of Management 3.0 credit hours
Human Resources Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours
Lower Division General Education Courses ( 36.0 credit hours )
Credit hours in parentheses indicate the required number of credit hours in each discipline
Behavioral/Social Science ( 3.0 credit hours )
American History Since 1876 3.0 credit hours
Political Science 3.0 credit hours
* Introduction to Psychology 3.0 credit hours
* Sociology 3.0 credit hours
Communications ( 3.0 credit hours )
Speech Communications 3.0 credit hours
Computers ( 3.0 credit hours )
Introduction to Computers 3.0 credit hours
Economics ( 6.0 credit hours )
Microeconomics 3.0 credit hours
Macroeconomics 3.0 credit hours
English ( 6.0 credit hours )
* English Composition I 3.0 credit hours
* English Composition II 3.0 credit hours
Humanities/Fine Arts ( 3.0 credit hours )
* American Literature 3.0 credit hours
* English Literature 3.0 credit hours
Mathematics ( 6.0 credit hours )
College Algebra 3.0 credit hours
Statistics 3.0 credit hours
Natural Science ( 6.0 credit hours )
General Biology 3.0 credit hours
Environmental Science 3.0 credit hours

* Must be completed with a grade of “C” or higher for Gordon Rule Credit

Note: All lower division major and general education courses should be successfully completed before upper division courses

Upper Division Accounting Major Courses ( 21.0 credit hours )
Sales Functions of Automotive Retail Distribution Systems 3.0 credit hours
Service & Parts Functions of Automotive Retail Distribution Systems 3.0 credit hours
Automotive Dealership Sales Strategies & Tactics 3.0 credit hours
Automotive Retail Distribution Accounting (Replaces Managerial Accounting) 3.0 credit hours
Legal & Regulatory Issues 3.0 credit hours
Automotive Financial Analysis & Business Techniques 3.0 credit hours
Integrated Studies Capstone Course 3.0 credit hours
Upper Division Business Core Courses (12.0 credit hours)
Introduction to Management & Organizational Behavior 3.0 credit hours
Introduction to Business Intelligence 3.0 credit hours
Project Management 3.0 credit hours
Operations Management 3.0 credit hours
Upper Division Elective Courses (12.0 credit hours)
Track A
3 Elective Courses in General Education or Business 9.0 credit hours
Practicum II 3.0 credit hours
Track B
Internship 12.0 credit hours
Upper Division General Education Requirements (9.0 credit hours)
Professional Writing & Communications 3.0 credit hours
Intermediate Statistics 3.0 credit hours
Management Information Systems 3.0 credit hours

Mrs. Percy and Mr. Williams believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. And Mrs. Crawford from student services helped me find a job before I even graduated. She was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The two instructors that have impacted my life are Mr. Williams and Mrs. Percy. Both of them believed in my ability to become a great graphic designer, regardless of how I felt about my skills. I appreciate their motivation to get me to where I am today.

Justin Pugh

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate