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Sport Management / Golf Management, BBA

Keiser University

This program is available in the following Florida campuses:

We’ve all been there. Hitting high notes as we belt it out into a hairbrush. Then a smooth spin on the heels to look in the mirror and think, “I look sooo good. Forget school, I’m heading straight for the top of the charts.”

And unfortunately for most of us, that dream came to a screeching halt when we first recorded our voices on a cell phone and realized the high notes were actually a “swing and a miss.”

If you’re reading this, you probably stayed in school and started planning out a career outside of showbiz. But before you give up on the dream, consider this—Shaun White (Olympic gold medalist) doesn’t score endorsement deals, start a clothing and shoe line, or handle the business of his sports career on his own; he has teams of professionals helping him out. Likewise, Justin Bieber has a whole crew of people making sure his shows run smoothly, his interviews go well, and most importantly, ensuring that his hair looks good. With Northwood’s Entertainment, Sport & Promotion Management program, you can pursue a career in the biz, but out of the limelight.

Career opportunities in this industry have as much range as Mariah Carey’s voice and include sports and entertainment marketing, sales promotion management, retail services, public relations, strategy development, research and analysis, event management services, hospitality, food and beverage management, spokesperson relations, business negotiations, sales and incentives, and advertising production coordination.

Northwood students seeking to be the next Jerry Maguire and pursue talent management and contract negotiation have gone on to law school upon graduation.

A Degree that Works

  • AGA Nation (Adrenaline Games Alliance)
  • Campbell Ewald
  • Central Collegiate Hockey Association
  • Chicago Bulls
  • Citadel Broadcasting
  • Comerica Park
  • Dallas Cowboys
  • Dallas Stars
  • Detroit Metro Sports Commission
  • Detroit Pistons
  • Delaware North Companies
  • Dow Corning Tennis Classic
  • Filmore Detroit
  • Georgia World Congress Center
  • Great Lakes Intercollegiate Athletic Conference
  • Great Lakes Loons (Class A Affiliate of LA Dodgers)
  • Junior Olympics
  • Live Nation
  • Movement Electronic Music Festival
  • NCAA Final Four Basketball Tournament
  • Pro Circuit Tennis Tournament
  • Detroit Red Wings
  • Saginaw Spirit (Ontario Hockey League)
  • SEC Tournaments
  • The Palace at Auburn Hills
  • United Soccer Leagues
  • VNEA – Billiards Championships
  • World Cup Skiing Championship
  • WrestleMania

Education in Action

  • You will get down to business on day one with your Introduction to Sport and Entertainment class.
  • Aside from a wide range of ESPM classes, you will be required to complete a 400-hour internship and at least one practicum. Before you groan at the word “required,” consider the fact that past internships have included gigs with professional sports teams, semi-pro and pro sports teams, record labels, music festivals, and more.
  • Students are also involved in our Entertainment, Sport & Promotion Management Association (ESPMA). This gives you hands-on experience in planning campus and community events throughout the year—stuff you can’t do within the walls of a classroom.
  • You will have many opportunities to listen to and network with professionals in the industry including alumni whom we have handcrafted to achieve greatness.
  • Travel to major sport and entertainment locations around the world. Study tours in the United States and Europe allow you to visit with professionals, engage in the culture, and get up close and personal with this exciting industry.

Here’s one example of what our students do as class projects.

WNEM TV 5

Mrs. Percy and Mr. Williams believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. And Mrs. Crawford from student services helped me find a job before I even graduated. She was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The two instructors that have impacted my life are Mr. Williams and Mrs. Percy. Both of them believed in my ability to become a great graphic designer, regardless of how I felt about my skills. I appreciate their motivation to get me to where I am today.

Justin Pugh

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate