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Automotive Dealership Fundamentals, Certificate

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus, Online Division

Program Description

Keiser University designed the Automotive Dealership Fundamentals Certificate program to provide aspiring automotive leaders with the skills necessary for success in management of today’s complex and changing automotive dealerships and distribution systems. This program offers theory and practical application focused on one of three specialized tracks: Fixed Operations Management, Variable Operations Management, and General Management. The curriculum teaches solid fundamentals for both the present and future of automotive retailing.  Learn the techniques to grow your competitive advantage from those who set the standards in automotive excellence.

Program Mission

The Mission of the Automotive Dealership Fundamentals Program is to provide a quality overall education experience, which provides students with the skills necessary for success in employment, management, or ownership of today’s complex and changing automotive and vehicle retail distribution systems.

Program Objectives

The overall objective of the program is to provide students with the highest level of educational value, in order to develop the tools necessary for success in today’s automotive dealerships and vehicle distribution retail environment. The program goals are:

  • Comprehend and apply current concepts of automotive dealership and vehicle retail management operations
  • Comprehend, discuss, and apply regulatory and ethical practices
  • Enhance research, communication, and presentation skills using professional literature
  • Improve written and verbal competencies, as well as analytical skills
  • Demonstrate the integration of knowledge and professional skills in specific areas of this certificate

Prerequisites for Major Courses


Program Outline

To receive a Certificate in Automotive Dealership Fundamentals from Keiser University, the student must complete 15 credit hours. Courses in the Automotive Dealership Fundamentals Certificate program are four weeks in length and conducted online. The expectation is students will take one or two courses each term and finish in five months or less.  In addition to the online courses, there is a 2-3-day residency (depending on the track) on the Keiser University Flagship Campus in West Palm Beach, FL. Student may request a review to see if MAN courses from an accredited university may transfer.

Upper Division Courses

All students in the certificate program complete the Upper Division Business Core Courses (9.0 credit hours)
Introduction to Management/Org Behavior 3.0 credit hours
Operations Management 3.0 credit hours
Capstone: Exercising Leadership in Automotive Retail Distribution 3.0 credit hours

Students must also choose a specific track to complete additional credit hours:

Fixed Operations Track (6.0 credit hours)
Customer and Employee Retention Strategies 3.0 credit hours
Service and Parts Functions of Automotive Distribution Systems 3.0 credit hours
Variable Operations Track (6.0 credit hours) Choice of 2
Customer and Employee Retention Strategies 3.0 credit hours
Sales Functions of Automotive Distribution Systems 3.0 credit hours
Automotive Dealership Sales Strategies and Tactics 3.0 credit hours
General Management Track (6.0 credit hours) Choice of 2
Customer and Employee Retention Strategies 3.0 credit hours
Automotive Dealership Sales Strategies and Tactics 3.0 credit hours
Automotive Financial Analysis and Business Forecasting Techniques 3.0 credit hours

My instructors believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. Student services helped me find a job before I even graduated. Everyone was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.

Justin Pugh

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate