Dr. Jeff Ritter, Marketing Concentration Chair of the Graduate Business Programs, represented Keiser University at  The Academy of Business & Retail Management (ABRM), International Academic Conference. Dr. Ritter’s approved paper and presentation was on “Marketing Strategy in the 21st Century, A Review and Assessment of Strategies and Procedures for Success and Implementation.”  The name of the publication: The Business and Management Review. The Conference was in New York City.

ABRM April 2016 (2) ABRM April 2016 (1)