For requirements, objectives, or a more detailed description of the program, please see the graduate catalog
It’s a fundamental rule of business success: no customers, no business. Effective marketing can turn that rule around to read: know customers, know business (success). Knowing your customers, their wants and desires, is key to your company’s success. Business professionals who understand key digital marketing elements, from consumer behavior and promotional strategy to marketing research and analytics, are needed. Business leaders who can take charge of promotional initiatives, creative teams, and even marketing departments are in demand.
If you’ve been looking for an educational boost to your marketing and management career goals, Keiser University has your MBA program. Our Master of Business Administration in Marketing offers the tools, insights, and credential you need to excel in marketing leadership for your company and your industry.
Up to 12 credits of transfer credit
Leadership career opportunities in marketing, public relations, advertising, and more.
Online / On Campus / Hybrid
Financial aid for those who qualify**
** Speak with a dedicated financial aid counselor to explore all your financial aid and funding options.
* Time to completion is an estimate, not intended as a guarantee, and can vary based on many case-by-case factors.
Keiser’s MBA in Marketing starts with a thorough examination of business fundamentals and finishes with an exploration of the competencies needed to excel in marketing leadership. Core coursework for this master’s in marketing program covers communication, business technology, accounting, marketing, finance, legal and ethical reasoning, international business, information systems, and economics. Students then dive into advanced marketing management studies covering digital marketing, promotional strategy, international marketing, consumer behavior, and marketing research and analytics.
Keiser University’s Master of Business Administration degree program is designed to provide career focused students with the knowledge, theory, and practice of the modern business world to enhance decision making and careers. This is done by developing the student’s administrative and competency skills necessary to effectively lead organizations in the 21st century. The MBA program provides students with knowledge of functional areas, professional communication skills, the business environment, technical skills, and interactive areas of accounting, marketing, finance, leadership, legal/ethics, international business, information systems, quantitative methods and economics.
Featuring a “Student First” mentality, Keiser University is committed to providing the business marketing and leadership education students need to excel in their careers and their lives—whether that is in this master’s in business administration or one of our many other graduate degree programs. Our commitment to putting students first leads us to offer several learning options, including both on-campus and online delivery formats.
Our graduate degree in marketing leadership and business management offers the educational experience and skills graduates need to lead communication initiatives, advertising teams, and entire marketing departments.
Reach more prospects, turn customers into brand ambassadors, and take your career to the next level with an MBA in Marketing from one of the most respected business schools in Florida. While Keiser’s master’s in business administration can help you develop management skills suitable for any department—from operations to IT—it is primarily focused on marketing. It will help you develop the strategic critical-thinking, problem-solving, decision-making skills you need to expand business opportunities for your organization through marketing and advertising.
Keiser University’s marketing-focused MBA program gives business students the insights, practical skills, and next-level credential needed to contribute to the field of business, especially as it relates to marketing leadership. Upon completion of this program, students will be able to:
Note: Applicants for the MBA Marketing who have not successfully completed 6 undergraduate credits or 3 graduate credits with at least a “B” in the areas of economics, finance, statistics, and accounting will be able to take the pre-requisite courses before starting this master’s in business administration program. Applicants with a CGPA below 3.0 will also be able to take the prerequisite courses before starting this business school program.
To receive an MBA in Marketing, students must earn 45 graduate semester credit hours. Curriculum includes:
Graduate Division Courses
|MBA Core Coursework|
|Advanced Decision Making||3.0 credit hours|
|Accounting for Decision Making||3.0 credit hours|
|Financial Management||3.0 credit hours|
|Marketing Management||3.0 credit hours|
|Business Research Methods||3.0 credit hours|
|International Business||3.0 credit hours|
|Organizational Behavior||3.0 credit hours|
|Operations Management||3.0 credit hours|
|Managerial Economics||3.0 credit hours|
|Capstone: Business Strategies||3.0 credit hours|
|Marketing Research and Analytics||3.0 credit hours|
|Promotional Strategy||3.0 credit hours|
|Advanced Consumer Behavior||3.0 credit hours|
|International Marketing||3.0 credit hours|
|Digital Marketing||3.0 credit hours|
Upon graduation from our on-campus or online MBA program, you will have earned a Master of Business Administration in Marketing as well as gained the abilities you need to:
Through Keiser’s graduate degree program in marketing, you will gain a deeper understanding of advanced marketing practices, including insights for data analytics, international markets, digital channels, and more—as well as the skills needed to pursue and excel in relevant career opportunities focused on marketing leadership, such as:
Are you ready to advance your business career into a marketing leadership direction? Keiser University offers the master’s in marketing, online or on-campus, that you need to promote your company and your career! Learn more about our Master of Business Administration in Marketing today by Requesting More Info now!
We understand that today’s students have many responsibilities and obligations in their lives. At Keiser, we deliver the same quality education through different scheduling options to accommodate busy schedules. Whether you choose day, evening, or online classes, chances are, you will find a schedule that fits yours and allows you to fulfill one of the most important commitments you can make – a commitment to your education.