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Master of Business Administration, Marketing

Move Your Company and Your Career Forward with an MBA in Marketing!

Request More Info

By clicking the "Submit" button, I authorize Keiser University to make or allow the placement of recurring marketing calls, emails, and texts to me at the phone number that I have provided, including through the use of automated technology or a prerecorded or artificial voice. I understand that I am not required to provide my phone number as a condition of purchasing any property, goods, or services. Privacy Policy

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Marketing, MBA *

Accredited by Accreditation Council for Business Schools and Programs (ACBSP)

It’s a fundamental rule of business success: no customers, no business. Effective marketing can turn that rule around to read: know customers, know business (success). Knowing your customers, their wants and desires, is key to your company’s success. Business professionals who understand key digital marketing elements, from consumer behavior and promotional strategy to marketing research and analytics, are needed. Business leaders who can take charge of promotional initiatives, creative teams, and even marketing departments are in demand.

If you’ve been looking for an educational boost to your marketing and management career goals, Keiser University has your MBA program. Our Master of Business Administration in Marketing offers the tools, insights, and credential you need to excel in marketing leadership for your company and your industry.

 

At a Glance

45 Credit Hours

15 Courses

15 - 30 Months*

8 Week Terms

Up to 12 credits of transfer credit

Leadership career opportunities in marketing, public relations, advertising, and more.

Online / On Campus / Hybrid

Financial aid for those who qualify**

** Speak with a dedicated financial aid counselor to explore all your financial aid and funding options.

* Time to completion is an estimate, not intended as a guarantee, and can vary based on many case-by-case factors.

MBA Marketing Overview

Keiser’s MBA in Marketing starts with a thorough examination of business fundamentals and finishes with an exploration of the competencies needed to excel in marketing leadership. Core coursework for this master’s in marketing program covers communication, business technology, accounting, marketing, finance, legal and ethical reasoning, international business, information systems, and economics. Students then dive into advanced marketing management studies covering digital marketing, promotional strategy, international marketing, consumer behavior, and marketing research and analytics.

Program Mission

Keiser University’s Master of Business Administration degree program is designed to provide career focused students with the knowledge, theory, and practice of the modern business world to enhance decision making and careers. This is done by developing the student’s administrative and competency skills necessary to effectively lead organizations in the 21st century. The MBA program provides students with knowledge of functional areas, professional communication skills, the business environment, technical skills, and interactive areas of accounting, marketing, finance, leadership, legal/ethics, international business, information systems, quantitative methods and economics.

Student First Philosophy

Featuring a “Student First” mentality, Keiser University is committed to providing the business marketing and leadership education students need to excel in their careers and their lives—whether that is in this master’s in business administration or one of our many other graduate degree programs. Our commitment to putting students first leads us to offer several learning options, including both on-campus and online delivery formats.

Our graduate degree in marketing leadership and business management offers the educational experience and skills graduates need to lead communication initiatives, advertising teams, and entire marketing departments.

Begin with the End in Mind

Reach more prospects, turn customers into brand ambassadors, and take your career to the next level with an MBA in Marketing from one of the most respected business schools in Florida. While Keiser’s master’s in business administration can help you develop management skills suitable for any department—from operations to IT—it is primarily focused on marketing. It will help you develop the strategic critical-thinking, problem-solving, decision-making skills you need to expand business opportunities for your organization through marketing and advertising.

What Can You Expect to Learn

Keiser University’s marketing-focused MBA program gives business students the insights, practical skills, and next-level credential needed to contribute to the field of business, especially as it relates to marketing leadership. Upon completion of this program, students will be able to:

  • Evaluate financial positions through statement analysis and forecasting
  • Summarize the ethical and legal responsibilities for an organization
  • Apply business research methodology to enhance decision making
  • Compare markets and their impact on business
  • Communicate information clearly, especially in documents and presentations

Program Prerequisites

  • Relevant bachelor’s degree from an accredited institution.
  • For students with a CGPA of 3.0 and above, no GMAT is required for any of Keiser University’s MBA programs, including this MBA in Marketing.

Note: Applicants for the MBA Marketing who have not successfully completed 6 undergraduate credits or 3 graduate credits with at least a “B” in the areas of economics, finance, statistics, and accounting will be able to take the pre-requisite courses before starting this master’s in business administration program. Applicants with a CGPA below 3.0 will also be able to take the prerequisite courses before starting this business school program.

Program Outline

To receive an MBA in Marketing, students must earn 45 graduate semester credit hours. Curriculum includes:

  • MBA Core Coursework
    Advanced Decision Making 3.0 credit hours
    Accounting for Decision Making 3.0 credit hours
    Financial Management 3.0 credit hours
    Marketing Management 3.0 credit hours
    Business Research Methods 3.0 credit hours
    International Business 3.0 credit hours
    Organizational Behavior 3.0 credit hours
    Operations Management 3.0 credit hours
    Managerial Economics 3.0 credit hours
    Capstone: Business Strategies 3.0 credit hours
    Marketing Coursework
    Marketing Research and Analytics 3.0 credit hours
    Promotional Strategy 3.0 credit hours
    Advanced Consumer Behavior 3.0 credit hours
    International Marketing 3.0 credit hours
    Digital Marketing 3.0 credit hours

Career Pathways in Marketing Management

Upon graduation from our on-campus or online MBA program, you will have earned a Master of Business Administration in Marketing as well as gained the abilities you need to:

  • Determine the promotional strategy to best reach new and existing customers
  • Apply marketing research and analytics to better inform business decisions
  • Compete for mindshare with insights into advanced consumer behavior
  • And more!

Through Keiser’s graduate degree program in marketing, you will gain a deeper understanding of advanced marketing practices, including insights for data analytics, international markets, digital channels, and more—as well as the skills needed to pursue and excel in relevant career opportunities focused on marketing leadership, such as:

  • Public relations specialist
  • Market research analyst
  • Advertising manager
  • Marketing manager
  • Strategic marketing planner
  • Digital marketing manager
  • Sales manager
  • Brand manager
  • And more!

Program Outcomes

*ACBSP Accredited.

Start Your MBA Marketing Program Now!

Are you ready to advance your business career into a marketing leadership direction? Keiser University offers the master’s in marketing, online or on-campus, that you need to promote your company and your career! Learn more about our Master of Business Administration in Marketing today by Requesting More Info now!

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"My experience at Keiser University was so incredible. I met wonderful staff and faculty who stretched me and made sure that I became the real version of who I was meant to be. The philosophies that I learned at Keiser University will help shape how I approach my new career assisting businesses become more efficient."

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"A relocation to Florida led me to Keiser after a poor experience at another University. I happened upon colleagues that graduated from the KU program and it came highly recommended by them. The program quality, small student to teacher ratio and a faculty support network that truly cares is the reason I chose KU!"

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Victor Guerrero

"It was easy to transition from the military to Keiser University because the structure was similar – with one-on-one learning and everything was hands on. I graduated from Keiser with my asssociates degree in Business Administration, followed by a bachelors degree in Business Administration Management. I’m currently pursing my MBA at Keiser and plan to be a three time graduate of Keiser University!"

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"Keiser’s commitment to their Students First philosophy made it easy for me to decide. The palpable impetus of every team member at Keiser University to serve, educate, and guide is unlike anything I have ever experienced. A truly remarkable journey!"

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Marie Boone

"I chose Keiser because it was a localuUniversity that was flexible and suited my needs as a parent and full-time RN. The weekly live interactions with the professors were a definite plus. The tuition was reasonable and less than other Universities."

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Patrick M. Mendez

"The biggest factor in my decision to come to Keiser was the student-centered experience. Students always come first."

Patrick M. Mendez
Jennifer Kotzur

"Keiser’s C & I program is one of the best PhD programs, offering student-center learning and the student-first learning, and providing rigor and growth needed to be prepared for my future endeavors. "

Jennifer Kotzur

Keiser Benefits

We understand that today’s students have many responsibilities and obligations in their lives. At Keiser, we deliver the same quality education through different scheduling options to accommodate busy schedules. Whether you choose day, evening, or online classes, chances are, you will find a schedule that fits yours and allows you to fulfill one of the most important commitments you can make – a commitment to your education.

001 Global Network - Marketing, Mba * - Graduate Degrees

Flexibility and Convenience

When you enroll in Keiser University’s programs, you can pursue your educational goals anytime and anywhere you have internet access.
002 Hands - Marketing, Mba * - Graduate Degrees

One Class at a Time

You have the option of taking just one or two classes at a time, allowing you to concentrate on learning while balancing your education with work, family and other responsibilities. With our “students first” focus and small classes, you’ll receive personal attention from your instructors.
003 History - Marketing, Mba * - Graduate Degrees

Experienced Faculty

Keiser University’s dedicated, accomplished faculty members are committed to your success. All faculty are prepared and are actively engaged in the fields they teach. You’ll benefit from their wealth of knowledge and real-world experience.
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Dedicated Financial Aid Support

We are here to help guide YOU through the financial aid process to determine what type of aid you may qualify to receive to support your educational endeavors.

Accreditation

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award certificates and degrees at the associate, baccalaureate, masters, specialist, and doctoral levels. Questions about the accreditation of Keiser University may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).

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