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Integrated Marketing Communications: Building a Purposeful Career

Keiser University offers a Bachelor of Science in Integrated Marketing Communications designed for students ready to build careers in marketing, advertising, public relations, and digital media.

Master the IMC Strategy Behind Major Brands

Learn to develop and execute an effective IMC strategy that unifies brand messaging across every marketing channel.

Learn from Marketing and Communications Experts

Gain real world experience guided by faculty with hands-on experience in marketing, advertising, and public relations.

Study Your Way: On-Campus, Online or Hybrid

Choose from flexible online, on-campus, or hybrid learning formats built to fit working adults and traditional students alike.

Build a Career in Digital Marketing and Beyond

Prepare to pursue diverse career opportunities in digital marketing, content marketing, social media marketing, and more.

At a Glance

120

Credit Hours

20+

Courses

40

Months*

4

Week Terms

  • Up to 12 credits of transfer credit*
  • Career opportunities in marketing, advertising, public relations, and more
  • Available On-Campus, Online and Hybrid
  • Financial aid for those who qualify**

* Time to degree completion and the number of transfer credits are estimates, not intended as a guarantee, and can vary based on many case-by-case factors.
** Speak with a dedicated financial aid counselor to explore all your financial aid and funding options.

Integrated Marketing Communications, BS Overview

Keiser University’s Bachelor of Science in Integrated Marketing Communications covers the full scope of integrated marketing, from understanding communication disciplines and marketing channels to executing integrated marketing campaigns that reinforce brand identity. Coursework covers public relations, consumer behavior, advertising campaigns, content marketing, media planning, digital marketing, social media marketing, and more. Students examine how marketing materials, visual elements, and unified messaging work together to shape brand perception and drive customer engagement. Through real world experience and hands-on coursework, students build the foundation to pursue marketing careers with clarity and confidence.

Program Mission

The Integrated Marketing Communications undergraduate program at Keiser University is dedicated to preparing innovative, ethical, and strategic marketing and communication professionals for the dynamic global marketplace. By utilizing traditional and digital media, advertising, public relations, sales and marketing research, our curriculum fosters critical thinking, creativity, and practical skills. Through hands-on experiences, industry partnerships, and a commitment to ethical standards and social responsibility, we ensure our graduates are well-equipped for successful careers and leadership roles, in alignment with Keiser University’s mission of providing a student-centered, quality education.

Program Goals

  1. Provide a comprehensive understanding of modern marketing and communication practices to meet the needs of an ever-changing market environment.
  2. Prepare students for professional roles in marketing, public relations, advertising, digital strategies, sales, and internal and external communications.
  3. Present various research and data techniques that are required throughout multiple industries to promote growth and long-term success in a business environment.
  4. Expose students to real world experiences that will broaden their knowledge and understanding and integrated marketing communications.

Prerequisites

None.

Program Highlights

Students gain real world experience through an internship or capstone project completed in their final term. The program offers a Public Relations Concentration for students looking to specialize in strategic storytelling, event planning, crisis communications, and media relations. With flexible class schedules and small class sizes, the classroom environment fosters meaningful engagement between students and faculty.

Estimated Student Costs

Required and Optional Fees for Programs: Fees are costs set by the university in addition to tuition (and room and board, if applicable). These fees may be required for your program or optional depending on the courses you take, and they support the costs associated with completing an approved program of study. Fees are defined in the university’s catalog or supplement and listed on the school’s billing statement or invoice. Fees that are optional will not be paid using GI Bill® benefits and will be the responsibility of the student choosing these additional options. For additional guidance, please see your Program Director or Admissions Counselor.

Accreditation Statuses

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, bachelor’s, master’s, and doctoral degrees. Learn more about Keiser University accreditation. While this program doesn’t require programmatic accreditation, the SACSCOC accreditation ensures Keiser University meets rigorous quality standards, which is crucial for students as it affects access to federal financial aid, the transferability of credits to other accredited schools, and recognition of degrees for graduate programs and employers. This accreditation signifies that the institution adheres to standards that ensure educational quality and institutional effectiveness.

Program Outline

Available On-Campus, Online and Hybrid

Integrated Marketing Communications, BS Degree Courses

Keiser University’s Bachelor of Science in Integrated Marketing Communications prepares students to plan and execute integrated marketing campaigns across traditional and digital channels. Focused on building marketing communications skills in public relations, advertising, consumer behavior, content marketing, and digital marketing, the program gives students the tools to craft a cohesive brand message, develop an IMC campaign from concept to launch, and pursue diverse career opportunities across the field. Through hands-on experience, an internship or capstone option, and a curriculum grounded in real world marketing strategies, graduates leave ready to contribute to marketing teams, lead social media campaigns, and make an impact across multiple channels.
 
To receive a Bachelor of Science degree in Integrated Marketing Communications, students must complete 120 credit hours as follows:

Lower Division Courses

Lower Division Integrated Marketing Communications Major Courses (18.0 credit hours)
Introduction to Communication Studies 3.0 credit hours
Introduction to Social Media Platforms 3.0 credit hours
Entrepreneurship 3.0 credit hours
Principles of Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours
Human Resource Management 3.0 credit hours
General Education Courses (33.0 credit hours)
Behavioral/Social Science (6.0 credit hours)
Political Science 3.0 credit hours
Introduction to Psychology 3.0 credit hours
Sociology 3.0 credit hours
Strategies for Success 3.0 credit hours
Communications (3.0 credit hours)
Speech Communication 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
English (6.0 credit hours)
English Composition I 3.0 credit hours
English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature 3.0 credit hours
English Literature 3.0 credit hours
Mathematics (6.0 credit hours)
College Algebra 3.0 credit hours
College Mathematics 3.0 credit hours
Applications of Mathematics 3.0 credit hours
Statistics 3.0 credit hours
Natural Science (6.0 credit hours)
General Biology 3.0 credit hours
Advanced Biology 3.0 credit hours
Environmental Science 3.0 credit hours

Upper Division Courses



Integrated Marketing Communications Upper Division Courses (42.0 credits)
Interpersonal Communications 3.0 credit hours
Business and Professional Communication 3.0 credit hours
Cross-Cultural Communication 3.0 credit hours
Media Theory and Effects 3.0 credit hours
Political Communication 3.0 credit hours
Introduction to Communication Research 3.0 credit hours
Communication Law and Ethics 3.0 credit hours
Public Relations Campaigns 3.0 credit hours
Multimedia Writing 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Consumer Behavior 3.0 credit hours
Advertising and Promotional Management 3.0 credit hours
Marketing Strategy 3.0 credit hours
Internship OR Capstone 3.0 credit hours
Additional Major Courses If Not Taking Public Relations Concentration (18.0 credit hours)
Conflict Resolution 3.0 credit hours
Service Marketing 3.0 credit hours
E-Marketing 3.0 credit hours
Industrial/Organizational Psychology 3.0 credit hours
Project Management 3.0 credit hours
International Business 3.0 credit hours
Public Relations Concentration (18.0 credits)
Strategic Storytelling and Digital Content Creation 3.0 credit hours
Public Relations and Event Planning 3.0 credit hours
Sports Communication 3.0 credit hours
Crisis Communications 3.0 credit hours
Managing Media Relations 3.0 credit hours
International Public Relations 3.0 credit hours
Upper Division General Education Courses (12.0 credit hours)
Management Information Systems 3.0 credit hours
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours

Note: All lower division major and general education courses should be successfully completed before upper division courses are undertaken.

If you’re someone who cares about …

Connecting people to ideas, building a brand message that sticks, and turning marketing efforts into real results,

an integrated marketing communications degree might be your path.

Marketing and communications students think creatively and strategically, comfortable with data analysis one moment and designing a social media campaign the next.

Whether the goal leads toward digital marketing, public relations, content marketing, or advertising, this program delivers the tools to make a real mark on the field.

integrated-marketing-degree
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The Chronicle of Higher Education

#2 Best 4-year graduation rates, private, nonprofit, nonresidential
(2023, The Chronicle of Higher Ed.)

What Jobs Can You Get with a BS in Integrated Marketing Communications?

Graduates of Keiser University’s integrated marketing communications degree program step into career paths across marketing, advertising, public relations, and digital media. This bachelor’s degree supports marketing professionals by strengthening their ability to execute integrated marketing campaigns, develop marketing strategies, manage brand identity, and reach target audiences across multiple channels. Whether working alongside sales teams, supporting a content marketing manager, or leading their own advertising campaigns, graduates bring skills in strategic planning, marketing communications, and consumer behavior into every role they pursue.

Career Pathways in Marketing and Communications

  • Marketing manager
  • Content marketing manager
  • Digital marketing manager
  • Public relations specialist
  • Brand manager
  • Social media marketing coordinator
  • Market research analyst
  • Marketing communications specialist
  • Email marketing specialist
  • Media planning coordinator
  • Customer relationship management specialist
integreated-marketing-career

Gain Job-Ready Skills for a Marketing Communications Career:

  • Marketing strategy development
  • IMC campaign planning and execution
  • Brand message and brand identity management
  • Content marketing and digital marketing techniques
  • Consumer behavior and audience behavior analysis
  • Data analysis and key performance indicators
  • Social media marketing and email marketing
  • Public relations and media planning
  • Market research and strategic planning

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.

See What Sets Keiser Apart

Keiser University offers a supportive, student-centered environment that blends a strong sense of community with career-focused education and opportunities to make a meaningful impact. Backed by more than 40 years of history in Florida and thousands of graduates, the university provides flexible learning options both on campus and online, including a 100-acre residential campus. Designed to be the right fit for students seeking personal and professional growth, Keiser also features small class sizes, a one-class-at-a-time schedule, and career-driven programs in nursing, health care, technology, and more; creating a focused learning experience built for success.

Students Testimonials

At Keiser University we are here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives.

Tom Buchanan
Keiser University Nursing Student

Tom Buchanan, a military veteran and nursing student, says Keiser helped him transition into a meaningful healthcare career where he could continue serving his community. He appreciates the strong support available to veterans, including a dedicated VA adviser who is responsive, helpful, and committed to ensuring students fully use the benefits they earned through service.

Audrey Chouraqui Azoulay
Cinematic Arts program graduate

Audrey Chouraqui Azoulay, a Cinematic Arts program graduate, has shared her positive experience. She expressed gratitude to her professors, Samantha Kountz and Jean Jacques, for their encouragement and support during her studies. Her story highlights a passion for film production and acknowledges the program’s contribution to her success.

Kadeshia Rose
Keiser University Software Engineering Student

The environment is friendly. The instructors really actually care about how you are going to get your degree. Keiser was a great fit.

Kennedy Foster
Sports Management Graduate

Keiser University has always supported me in every aspect of my life. Athletically, they have provided top-notch coaches, athletic trainers, and strength coaches who truly helped mold and build me into the player that I am today. Academically, my professors brought out the best in me and constantly made me think critically in real-world situations, and professionally, my professors truly prepared me for my current job. Every task I am given, I can think back to my time at KU and think of an assignment or discussion that I had.

Antigonie Sanabria
Sports Management student

I picked Keiser because, first of all, it’s a school sports management, so I knew that there would be a higher focus of that here, and I knew I could get the best education that I wanted to have if I attended.

Lee Tamburro
Crime Scene Technology student

Being able to solve problems and try to figure out what exactly happened and try to help whoever is the victim is amazing. In a smaller classroom setting you have more time with your teacher. A lot of times you’re just a name on a paper in a bigger class but in Keiser’s smaller classes format, it’s a little more personable, and one class at a time is very helpful.

Amya Black
Culinary Arts, AS degree student

I chose Keiser because of a good friend of mine. She graduated last year and hearing all the good things about the program really made a difference. And this is possibly the best school experience I’ve had. Your teachers know your name. They know your personality. They know what to expect of you. Honestly, they push you to be the best version of yourself.

Marcus Walton
Keiser University Cybersecurity student

Keiser University is one big giant family and I feel that I’ve I learned a lot more here than I would on a traditional campus. This university has changed my life; I’m more assertive, I am completing tasks more efficiently, and I’ve learned a whole lot about it and cyber security.

Haley Roberge
BS in Forensic Investigations graduate

What I love about Keiser is the fact that there’s intimate class sizes, teachers that actually care about what you’re going to school for and they have real life experience; they’re going to be there for you throughout your journey; it’s not just you see that teacher one time and you’re done.

Will Doyle
Sports Medicine & Fitness Technology Graduate

I heard about Keiser University through a battle buddy that I was overseas with in the military. For me school was tough; the more one-on-one attention at Keiser helped me a lot and the teachers that seemed to reach out to you and care. I think that little push right there kept me dedicated. I became a gym owner because I got the skills I needed at Keiser.

Alex Avila
Sports Medicine & Fitness Technology Student

Hands On, Practical Instruction. We have incredible instructors who are very knowledgeable in this field.

Jacvelyne Michel
Keiser University Nursing Student

I chose to study at Keiser University because they offer the accelerated nursing program which I could get my BS in in 16 months. They push us to do our best and they’re very fixated on us passing all of our classes and understanding the concepts. And they really prepare us well for the NCLEX exam.

Ryan G
Culinary Arts Graduates

“I know that when I go for a job interview and I have Keiser University on my resume that I am going to get the job.”

Jillian Bellis
Keiser University Nursing Student

Jillian Bellis, a nursing student, says Keiser University gave her the opportunity to return to school and pursue her lifelong passion for nursing. She highlights key benefits of Keiser, including flexible pathways for adult learners and career changers, supportive programs designed for students at different life stages, and the chance to pursue meaningful, career-focused education later in life.

Solange Mondesir
Keiser University College of Nursing Student

Seeing Keiser nurses out in the field – Keiser pushes out good nurses. So, I know I’m going to be prepared once I step out of the program.

Kadeshia Rose
Keiser University Software Engineering Student

The environment is friendly. The instructors really actually care about how you are going to get your degree.  Keiser was a great fit.

Kiefer Suau
Bachelor of Science in Software Engineering graduate

Keiser University provided me with the foundation to turn ambition into action, equipping me with the discipline, purpose, and support necessary to make a lasting impact. The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology, while advancing my career as a Board-Certified Behavior Analyst for Behavioral Pedestal LLC and Spring Health ABA.

Brian Mardy, RN
Associates of Science Degree in Nursing

I was an active reservist and wanted to enter nursing. Keiser University provided me with new opportunities to do much more in life.

Gaelen Przybylowicz
Keiser University B.S. in Law Enforcement Operations – Forensics Concentration Graduate

I learned a lot about my subject field while attending Keiser. All my teachers continually promoted success and successful thinking, and my peers helped me to a higher standard than others because they knew I could achieve more.

Christy Marek
Keiser University B.S. in Law Enforcement Operations Graduate

KU taught me how to thoroughly do an investigation, read a police report, and understand crime scenes and photos of crime scenes along with any other evidentiary items. I really loved the classes in our program as well as being able to focus on one class a month. It allowed me to learn more.

Brandon Alexander Presley
Legal Studies Student

“My experience at Keiser has been incredible, especially because of the small class sizes—they’re really catered to us and make learning more personal and engaging. As a veteran, I was worried about adjusting back to a structured routine, but the campus made that transition much easier.   Overall, this campus has truly become like a family to me.”

Sarah S.
Keiser University Medical Assisting Graduate

I cannot thank Keiser University enough for the experience and the learning opportunities I have had here. I never thought that at 20 years old, I would be halfway through my bachelor’s degree and working full-time as a medical assistant.

Quondra B.
Keiser University Medical Assisting Graduate

“I have had the experience of dealing with classes that accommodated my schedule of being a full-time employee as well as a full-time mother of three. The hands-on experience and the knowledge received was outstanding. I was elated by the amount of information I received in such a short period of time.”

Danna Murphy
Master of Science in Nursing Graduate

“I really enjoyed the small class sizes and having an advisor at the campus who was able to guide me when I needed advice. I could take the program online, which helped tremendously as I was staying home with my children. Being able to do my schoolwork on my own timetable helped me to be accessible for my children and my husband.”

Arisnelvys Gonzalez, JD
Paralegal Studies Graduate

“Keiser University provided me with everything I needed for my future career as a licensed Florida Bar Attorney. While at KU I retained an Associates Degree in the Paralegal Studies Program. The Program helped me develop not only the essential skills a paralegal is required to hold but also long-term practical and professional skills.”

Justin Pugh
Full Stack Engineer

“The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.”

John F. Phelan
Fire Chief – Mashpee, MA

“When I first enrolled, I was new to the online educational environment and nervous as to how the experience would go. Keiser University has a knack for selecting educators who are perfect for this method of instruction, which allowed me and my fellow classmates to get up to speed quickly.”

Wayne Webb
Criminal Justice Graduate

“KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program. I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.”

Emily Emilov
Forensic Investigations Graduate

“At Keiser University we’re here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives.”

Ayden Przybylowicz
Associate of Science in Culinary Arts Graduate

“Because of the experiences I had at Keiser, along with the contacts I made, I made great progress throughout my career already. I thoroughly enjoyed the quality of my education at KU.”

Jennifer Kotzur
Curriculum and Instruction, PhD

“The C & I program at Keiser University is one of the best PhD programs, offering student-center learning and student-first learning. KU provided the rigor and growth I needed to be prepared for my future endeavors.”

Marie Boone
Family Nurse Practitioner, MSN

“I chose Keiser University because I was looking for a local University that was flexible and suited my needs as a parent and full-time RN. The weekly live interactions with the professors were a definite plus. The tuition was reasonable and less than other Universities. Keiser University’s motto, “purity, truth, wisdom” was honored by the commitment of the nursing faculty to the students.”

Javier Araque
Keiser University’s College of Nursing

“My name is Javier Araki, and I’m in the nursing program at Keiser University. What stands out most to me is their students-first approach. Everything is centered on preparing us for the real-world demands of the field. The faculty and staff genuinely support you and help in every way they can. Because of that environment, I truly feel empowered and confident about my future in nursing.”

Anthony Alber
KU Sport Management and Operations, MS Graduate

“I am forever grateful to have been a part of the Keiser Sports Management program! Not only did I gain professional momentum to kickstart my career, I received help from professors that truly care about their students and made great friends along the way.”

Osmara Cailam
Master of Science in Nursing Graduate

“Choosing Keiser was instrumental because they offered small class sizes and the faculty provided one-on-one time with all of the students. Being in an online program, it is essential to have someone accessible to you and the faculty was always there when we needed them. I was also impressed at the structure, organization and curriculum for the program at Keiser.”

Ryan Bushey
Content and Media Production

“My instructors weren’t interested in just teaching. They were invested in every single student. They were invested in me. I’m proud to say I went to Keiser University, if for no other reason, because of my personal and professional development my instructors brought me.”

Jane Krolewski
Master of Science in Family Nurse Practitioner Graduate

“The Family Nurse Practitioner Program at Keiser University is an excellent program managed by a group of dynamic and dedicated professional educators. During my time at Keiser University, there was never a moment when I felt alone or lost. The support and guidance of my instructors were instrumental in accomplishing my professional goals and certification.”

Kiefer Suau
Software Engineering Graduate

“The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology.”

Jada Vidal
Culinary Arts Graduate

“Keiser was one of the best choices I made for culinary school but you must put in the time, show up, and listen to your chefs.“

Heather S
Keiser University Criminal Justice Graduate

Once I graduated, I found a job right out of college within my degree. I now proudly work for the Florida Department of Juvenile Justice.

Wayne W.
Keiser University Criminal Justice graduate

When I came to Keiser University, I had no idea what I was capable of doing. I knew if I made good grades and worked hard, it would look good on my resume. It would also show my girls how important an education was. So, I worked hard. KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program…I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.

Jason Liska
Keiser Graduate and Lake County Fire Fighter and Paramedic

Liska said he chose the Keiser University Fire Science program because of the professors’ real-life experiences in the field and the convenience of the one-class-at-a-time and one-class-per-month schedule. “You’ve got to find a way to balance things and Keiser was very beneficial in providing me that balance.”

Desiree James
Keiser University Diagnostic Medical Sonography Graduate

I loved that Keiser University focused on one class per month. I feel I gained a lot from this because there were no distractions from other subjects in the same period of time. I found the information for each subject was better retained this way. In addition, my professors were always available for one-on-one help which is nearly unheard of in a large university or state college.

Deanna Confessore
Deanna Confessore – Golf Management graduate – Keiser University

My time at Keiser gave me hands-on experience teaching golf and great mentors to look up to.

Jason Loomis
Executive Director at Great River Golf Club.

“Huge gratitude towards Keiser University, you know, I was a golf enthusiast and wanted to get into the game. And it was a perfect school that opened its doors to me, let me in, and showed me the ropes. And their guidance and education, and not to mention mentorship, even after I graduated, has really propelled me into the professional I am today.”

Samuel Fernandes
Animation and Game Design student – Keiser University

I’m Samuel Fernandes of Keiser University. I’m currently enrolled as a student under the animation and game design bachelors and I enjoy with my whole heart right now. I came to Keiser because it welcomes people and it was very warm and inviting. It allowed me to create the world I want. Here at Keiser, if you want to create world environments, if you want to enlist in characters, the game design program here is perfect.

How to Apply

  1. Submit your online application.
  2. Speak with an admissions advisor.
  3. Provide transcripts or transfer credits.
  4. Enroll and choose your start date.

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Speak to Your Advisor: 1-888-534-7379

Keiser University’s integrated marketing communications degree program supports students at every stage of their career journey, from recent high school graduates to working professionals and career changers looking to build or shift into marketing. With flexible online and on-campus options, the program aligns with career goals and supports skill-building in digital marketing, advertising, public relations, and more. Whether the path leads to a role as a content marketing manager, a public relations specialist, or a social media marketing coordinator, Keiser provides the hands on experience and marketing communications foundation to move forward with confidence.

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Accredited University

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring your education meets rigorous academic standards.

Flexible Learning Options

Study online or on-campus at Florida locations. Choose one class at a time, on-campus, online, or hybrid. Evening and weekend options are available for working adults at select campuses.

Financial Services

We’re here to help guide you through the financial aid process and provide assistance. Grants, scholarships, and financial aid available for students who qualify.

Top Questions About Earning an Integrated Marketing Communications Degree

Can I earn an integrated marketing communications degree online at Keiser University?

Yes. The Bachelor of Science in Integrated Marketing Communications at Keiser University is available online, with options to study on campus or in a hybrid format. Students access the same quality instruction, support, and resources regardless of their chosen learning format.

What career paths can I pursue with this IMC degree?

Graduates pursue diverse career opportunities in marketing, advertising, public relations, digital marketing, social media marketing, content marketing, media planning, and more. Common roles include marketing manager, content marketing manager, public relations specialist, brand manager, and digital marketing coordinator.

What makes the integrated marketing communications program different from a general marketing degree?

The IMC program focuses on coordinating consistent messaging across multiple channels, combining advertising, public relations, digital marketing, content marketing, and direct marketing into one strategic approach. Students learn the full IMC process rather than a single communication discipline, which prepares them to lead broader marketing communications efforts.

Can I transfer credits from another institution?

Yes, Keiser University accepts transfer credits for undergraduate and graduate-level programs. Our admissions team will work with you to review your transcripts and determine your transfer eligibility. Credits transfer based on several factors including accreditation and course equivalency. Learn more about credit transfer requirements and eligibility requirements.

Is financial aid available for online students?

Absolutely. Students in this program may qualify for grants, scholarships, and tuition assistance programs. Military veterans may also qualify for education benefits. Speak with a dedicated financial aid counselor to explore all available options and create a plan that fits your situation. Learn more about Keiser University’s Financial Services.

What skills will I build in the integrated marketing program?

Students build skills in marketing strategy, IMC campaign planning and execution, digital marketing, public relations, consumer behavior, content marketing, market research, data analysis, and communication across multiple channels. Courses in media planning, advertising, and social media marketing round out the degree.

How long does it take to earn a bachelor's degree in integrated marketing communications?

The Bachelor of Science in Integrated Marketing Communications takes approximately 40 months to complete. Transfer credits may reduce completion time. Contact the admissions team for more details.

How much does it cost to earn this degree?

Tuition at Keiser University varies by degree program. Keiser offers financial aid, military and veteran benefits, scholarships, and tuition reimbursement to those who qualify. For more detailed cost information, please contact an admissions advisor. Get more information about Keiser University’s tuition and costs.

What courses are required in the integrated marketing communications program?

The BS in Integrated Marketing Communications includes courses in marketing strategy, advertising and promotional management, consumer behavior, public relations campaigns, media theory, communication law and ethics, digital marketing, multimedia writing, sales and sales management. Students also choose between a Public Relations Concentration or a set of additional major electives. An internship or capstone project brings real world experience into the final stages of the degree.

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By clicking the "Submit" button, I authorize Keiser University to make or allow the placement of recurring marketing calls, emails, and texts to me at the phone number that I have provided, including through the use of automated technology or a prerecorded or artificial voice. I understand that I am not required to provide my phone number as a condition of purchasing any property, goods, or services. Privacy Policy