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Sports Management, BS

Keiser University’s Bachelor of Science in Sports Management is designed to provide students with the knowledge and skills required for a career in the sport industry. The sport industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sport, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on the business aspects of the sport industry, including marketing, management, law, sales, economics, and finance. The program is offered as a 120-credit program and a 60-credit degree completion program. Students enrolling in the degree completion program must have an approved Associate’s degree.

Program Objectives

Upon completion of this program, students are able to:

  • Effectively market sport, its products and services, for consumer consumption
  • Limit liability in sport organizations through application of both risk management and best legal practices in sport
  • Design, implement, and manage sport events and facilities
  • Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service
  • Apply best practices in sales to improve sales performance in a sport organization
  • Apply ethical principles and critical thinking in the management and leadership of diverse sport organizations
  • Assess current issues in sport management – in light of technology – and their likely impact on varying sport organizations
  • Discuss how the economics and finance of sport influence the business decisions of sport organizations
  • Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives
  • Communicate effectively in speech, writing, other methods, and through technology to diverse stakeholders

Prerequisites for Major Courses

Successful completion of lower division SPM courses.

Program Outline

To receive a Bachelor of Science Degree in Sports Management, students must earn a total of 120.0 credit hours. Program requirements are as follows:

Lower Division Courses

Lower Division Sports Management Courses (21.0 credit hours)
Accounting Principles I 3.0 credit hours
Business Law 3.0 credit hours
Introduction to Sport Management 3.0 credit hours
Ethical Issues in Sport 3.0 credit hours
Introduction to Sport Marketing 3.0 credit hours
Sport Public Relations 3.0 credit hours
Statistics 3.0 credit hours
Lower Division Elective Courses (9.0 credit hours)
Students may choose 9.0 lower division credit hours in any field(s) to complete this requirement.
Lower Division General Education Courses (30.0 credit hours)
Credit hours in parentheses indicate the required number of credit hours in each discipline.
Behavioral/Social Science (3.0 credit hours)
Introduction to Psychology 3.0 credit hours
Sociology 3.0 credit hours
Communications (3.0 credit hours)
Speech Communication 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
Economics (3.0 credit hours)
Microeconomics 3.0 credit hours
English (6.0 credit hours)
English Composition I 3.0 credit hours
English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature 3.0 credit hours
English Literature 3.0 credit hours
Mathematics (3.0 credit hours)
College Algebra 3.0 credit hours
College Mathematics 3.0 credit hours
Applications of Mathematics 3.0 credit hours
Natural Science (6.0 credit hours)
General Biology 3.0 credit hours
Advanced Biology 3.0 credit hours
Environmental Science 3.0 credit hours
Human Anatomy and Physiology I 4.0 credit hours
Human Anatomy and Physiology II 4.0 credit hours
General Chemistry 3.0 credit hours
Advanced Chemistry 3.0 credit hours
General Marine Biology 3.0 credit hours

Upper Division Courses

Upper Division Sports Management Courses (36.0 credit hours)
Sport in American Life 3.0 credit hours
Governance & Policy in Sport Organizations 3.0 credit hours
Selling in Sport Management 3.0 credit hours
Risk Management 3.0 credit hours
Venue and Event Management 3.0 credit hours
Sponsorship & Fund-Raising 3.0 credit hours
Technology & Social Media in Sport 3.0 credit hours
Sport Economics 3.0 credit hours
Sport Finance 3.0 credit hours
Strategic Management for Sport Organizations 3.0 credit hours
Sport Management Internship IV 6.0 – 12.0 credit hours
Upper Division Elective Courses (15.0 credit hours)
Students may choose 15.0 upper division credit hours in any field(s) to complete this requirement.
Upper Division General Education Courses (9.0 credit hours)
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours
Intermediate Statistics 3.0 credit hours

Degree Completion – This program is designed for graduates of associate degree programs from accredited institutions. To receive a Bachelor of Science degree in Sport Management, students must complete an additional 60 upper division credit hours as described above. The length of this program is approximately 20 months (this will vary if a student transfers in credits). A combined total of 120 credit hours is required for the degree.

The following lower level division courses must be successfully completed (Course equivalency is established by the Dean of Academic Affairs from official transcripts received from accredited institutions.): ENC2102 English Composition II (prerequisite ENC1101), and MAC2105 College Algebra or MGF2106 College Math, or STA2023 Statistics. The following lower level division courses must be successfully completed. (Course equivalency is established by the Dean of Academic Affairs from official transcripts received from accredited institutions.) ENC2102 English Composition II (prerequisite ENC1101) MAC2105 College Algebra or MGF2106 College Math STA2023 Statistics

Note: All lower division major and general education courses must be successfully completed before upper division courses are undertaken and The FTCE General Knowledge Test must be passed.

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Justin Pugh

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

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Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

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Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

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