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Sports Management (Leadership), BS

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus

Keiser University’s Bachelor of Science in Sports Management (Leadership Track) is designed to provide students with the knowledge and skills required for leadership positions in the sport industry. The sport industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sport, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on developing leadership skills applicable to the sport industry, and offers flexibility in selecting courses in such areas as coaching, marketing, management, law, psychology, economics, and finance.

Program Objectives

Upon completion of this program, students are able to:

  • Apply leadership principles to the sport industry;
  • Describe effective coaching interventions to enhance athlete motivation and performance;
  • Effectively market sport, its products and services, for consumer consumption;
  • Limit liability in sport organizations through application of both risk management and best legal practices in sport;
  • Design, implement, and manage sport events;
  • Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service;
  • Apply best practices in sales to improve sales performance in a sport organization;
  • Apply ethical principles in the management of sport organizations;
  • Analyze human behavior, mental processes and theories associated with group communication, team building, interpersonal conflict, and persuasion;
  • Assess current issues in sport management and their likely impact on varying sport organizations;
  • Discuss how the economics of sport influence the business decisions of sport organizations;
  • Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives.
  • Communicate effectively in speech, writing, other methods, and through technology to diverse stakeholders

Prerequisites for Major Courses

Successful completion of lower division SPM courses.

Program Outline

To receive a Bachelor of Science Degree in Sports Management (Leadership Track) students must earn a total of 120.0 credit hours.

Lower Division Courses

Lower Division Sports Management Courses (21.0 credit hours)
Introduction to Sport Management 3.0 credit hours
Ethical Issues in Sport 3.0 credit hours
Introduction to Sport Marketing 3.0 credit hours
Sport Public Relations 3.0 credit hours
Statistics 3.0 credit hours
Select TwoCourses from the Following:
Accounting Principles I 3.0 credit hours
Business Law 3.0 credit hours
Principles of Management
Social Psychology 3.0 credit hours
Sports Administration and Law 3.0 credit hours
Current Issues in Sport Management 3.0 credit hours
Constructs of Interpersonal Conflict 3.0 credit hours
Lifespan Development 3.0 credit hours
Lower Division General Education Courses (33.0 credit hours)
Credit hours in parentheses indicate the required number of credit hours in each discipline.
Behavioral/Social Science (6.0 credit hours)
Introduction to Psychology (required) 3.0 credit hours
Any Behavioral/Social Science course offered by KU 3.0 credit hours
Communications (3.0 credit hours)
Speech Communication 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
Economics (3.0 credit hours)
Microeconomics 3.0 credit hours
Macroeconomics 3.0 credit hours
English (6.0 credit hours)
English Composition I 3.0 credit hours
English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
Any Humanities/Fine Arts course offered by KU 3.0 credit hours
Mathematics (3.0 credit hours)
College Algebra 3.0 credit hours
College Mathematics 3.0 credit hours
Applications of Mathematics 3.0 credit hours
Natural Science (6.0 credit hours)
Any Natural Science course offered by KU 3.0 credit hours
Any Natural Science course offered by KU 3.0 credit hours
Lower Division Electives (6.0 credit hours)
Select elective courses that add up to 6 credit hours.

Upper Division Courses

Upper Division Sports Management Courses (36.0 credit hours)
Sport in American Life 3.0 credit hours
Governance & Policy in Sport Organizations 3.0 credit hours
Risk Management 3.0 credit hours
Venue and Event Management 3.0 credit hours
Sponsorship & Fund-Raising 3.0 credit hours
Technology & Social Media in Sport 3.0 credit hours
Sport Finance 3.0 credit hours
Strategic Management for Sport Organizations 3.0 credit hours
Select Two Courses from the Following:
Leadership 3.0 credit hours
Sport Psychology 3.0 credit hours
Psychology of Coaching and Team Building 3.0 credit hours
Principles and Science of Coaching 3.0 credit hours
Selling in Sport Management 3.0 credit hours
Sport Economics 3.0 credit hours
Persuasion 3.0 credit hours
Group Communication and Team Interaction 3.0 credit hours
Conflict Resolution 3.0 credit hours
Internships [minimum six (6) credits required]
Sport Management Internship I 3.0 credit hours
Sport Management Internship II 3.0 credit hours
Sport Management Internship III 3.0 credit hours
Sport Management Internship IV 3.0 – 12.0 credit hours
Upper Division General Education Courses (9.0 credit hours)
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours
Intermediate Statistics 3.0 credit hours
Upper Division Electives (15.0 credit hours)
Select elective courses that add up to 15 credit hours.

Note: All lower division major and general education courses should be successfully completed before upper division courses are undertaken.

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