We’ve all been there. Hitting high notes as we belt it out into a hairbrush. Then a smooth spin on the heels to look in the mirror and think, “I look sooo good. Forget school, I’m heading straight for the top of the charts.”
And unfortunately for most of us, that dream came to a screeching halt when we first recorded our voices on a cell phone and realized the high notes were actually a “swing and a miss.”
If you’re reading this, you probably stayed in school and started planning out a career outside of showbiz. But before you give up on the dream, consider this—Shaun White (Olympic gold medalist) doesn’t score endorsement deals, start a clothing and shoe line, or handle the business of his sports career on his own; he has teams of professionals helping him out. Likewise, Justin Bieber has a whole crew of people making sure his shows run smoothly, his interviews go well, and most importantly, ensuring that his hair looks good. With Northwood’s Entertainment, Sport & Promotion Management program, you can pursue a career in the biz, but out of the limelight.
Career opportunities in this industry have as much range as Mariah Carey’s voice and include sports and entertainment marketing, sales promotion management, retail services, public relations, strategy development, research and analysis, event management services, hospitality, food and beverage management, spokesperson relations, business negotiations, sales and incentives, and advertising production coordination.
Northwood students seeking to be the next Jerry Maguire and pursue talent management and contract negotiation have gone on to law school upon graduation.
A Degree that Works
- AGA Nation (Adrenaline Games Alliance)
- Campbell Ewald
- Central Collegiate Hockey Association
- Chicago Bulls
- Citadel Broadcasting
- Comerica Park
- Dallas Cowboys
- Dallas Stars
- Detroit Metro Sports Commission
- Detroit Pistons
- Delaware North Companies
- Dow Corning Tennis Classic
- Filmore Detroit
- Georgia World Congress Center
- Great Lakes Intercollegiate Athletic Conference
- Great Lakes Loons (Class A Affiliate of LA Dodgers)
- Junior Olympics
- Live Nation
- Movement Electronic Music Festival
- NCAA Final Four Basketball Tournament
- Pro Circuit Tennis Tournament
- Detroit Red Wings
- Saginaw Spirit (Ontario Hockey League)
- SEC Tournaments
- The Palace at Auburn Hills
- United Soccer Leagues
- VNEA – Billiards Championships
- World Cup Skiing Championship
Education in Action
- You will get down to business on day one with your Introduction to Sport and Entertainment class.
- Aside from a wide range of ESPM classes, you will be required to complete a 400-hour internship and at least one practicum. Before you groan at the word “required,” consider the fact that past internships have included gigs with professional sports teams, semi-pro and pro sports teams, record labels, music festivals, and more.
- Students are also involved in our Entertainment, Sport & Promotion Management Association (ESPMA). This gives you hands-on experience in planning campus and community events throughout the year—stuff you can’t do within the walls of a classroom.
- You will have many opportunities to listen to and network with professionals in the industry including alumni whom we have handcrafted to achieve greatness.
- Travel to major sport and entertainment locations around the world. Study tours in the United States and Europe allow you to visit with professionals, engage in the culture, and get up close and personal with this exciting industry.
Here’s one example of what our students do as class projects.