On February 25, 2026, Keiser University Latin American Campus hosted a discussion examining the growing influence of artificial intelligence on consumer behavior and modern marketing practices. The event explored how organizations are using emerging technologies to better understand audiences, enhance customer experiences, and support strategic decision-making.
As organizations continue to adopt advanced analytical tools and automation, new opportunities are emerging to deliver more relevant and personalized experiences. The discussion examined how these developments are influencing purchasing decisions while also raising important questions about privacy, transparency, and responsible data use.
In addition, participants explored the benefits and challenges associated with personalization. They also discussed the responsibilities organizations face when collecting and utilizing consumer information. As a result, the conversation highlighted the importance of balancing innovation with ethical business practices.
The session encouraged attendees to consider how evolving technologies are shaping customer expectations and influencing communication strategies across industries. Furthermore, discussions emphasized the need for organizations to remain adaptable while maintaining consumer trust and accountability.
Dr. Ramón Sánchez Ponce – International speaker, marketing specialist, Google-certified consultant (Ads & Analytics), and higher education leader with more than 20 years of experience in marketing, admissions, and university leadership.
The event also provided insights into how organizations are adapting to data-driven environments and refining strategies to better understand consumer behavior in digital ecosystems.
