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Marketing Degree

Unlock Your Potential in the Marketing Career Field

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Marketing: Your Path to a Meaningful Career

Keiser University knows students value career opportunities, affordability, and flexibility. Our marketing programs help you start a new career or advance in your current role.
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Study Your Way

Choose from online courses, on-campus learning, or a combined approach to fit your busy schedule.

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Job-Ready Education

Access a curriculum designed to prepare you for high-demand marketing careers.

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Expert-Led Learning

Build real-world skills with personalized attention from Keiser’s faculty of industry experts.

Accredited University

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Next Start Dates

Undergraduate

September 28, 2026

Graduate

October 26, 2026

Apply Today

Flexible Learning Options

Online or  on-campus  at Florida locations. One class at a time with evening and weekend options available at select campuses.

Next Start Dates

Undergraduate

September 28, 2026

Graduate

October 26, 2026

Apply Today

Financial Aid Services

Grants, scholarships, and financial aid available for students who qualify.

Next Start Dates

Undergraduate

September 28, 2026

Graduate

October 26, 2026

Apply Today
Accreditation Council for Business Schools and Programs

*The following marketing programs at Keiser University are accredited by the Accreditation Council for Business Schools and Programs: Marketing, MBA and Mercadeo, MBA.
View Accredited Program Student Achievement Data

Marketing Degree Programs Overview

Keiser University offers flexible and career-focused marketing programs designed to prepare students for a variety of roles in advertising, digital marketing, brand management, and business strategy. With an emphasis on affordability, flexibility, and real career outcomes, our programs help you launch a new path or take the next step in your current profession.

Bachelor’s Degrees in Marketing

Keiser University’s bachelor’s degree programs in marketing provide comprehensive education in consumer behavior, digital marketing channels, brand management, and marketing strategies.
Our undergraduate marketing programs combine core business courses with specialized marketing coursework, preparing graduates for entry-level to mid-level positions across the marketing industry.

Master’s Degrees in Marketing

Keiser University’s MBA in Marketing prepares students for leadership positions in marketing management, brand strategy, and business development.
This advanced degree combines core business competencies with specialized marketing coursework covering digital marketing, consumer behavior, international marketing, and marketing analytics.

Graduate Certificate’s in Marketing

The Doctor of Business Administration with a Marketing specialization represents the terminal degree for marketing professionals pursuing executive leadership or academic careers.
Doctoral candidates explore emerging issues in marketing, global marketing strategies, marketing models and theory, consumer behavior research, and strategic service marketing.
Hispanic Outlook in Higher Education Magazine

Top 100 Hispanic-Serving Institutions
(2024, Hispanic Outlook on Education Magazine)

U.S. News & World Report

Top 25 university in the country in providing Social Mobility, including being ranked #1 in 2023
(U.S. News & World Report)

The Chronicle of Higher Education

#2 Best 4-year graduation rates, private, nonprofit, nonresidential
(2023, The Chronicle of Higher Ed.)

Build Career-Focused Skills

  • Marketing strategies and promotional tactics
  • Digital advertising and social media marketing
  • Brand management and brand strategy
  • Consumer behavior analysis
  • Marketing research and analytics
  • Search engine optimization techniques
  • Content marketing and owned media
  • Business strategy and project management

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With flexible learning formats including on-campus, online, and hybrid classes, along with experienced faculty and comprehensive student support, Keiser University helps students achieve their personal and professional goals at every stage.

Accredited University

Keiser University maintains accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring your education meets rigorous academic standards. Our business programs hold ACBSP accreditation, demonstrating our commitment to quality business education.

Flexible Learning Options

Study online or on-campus at Florida locations. Choose one class at a time, on-campus, online, or hybrid. Evening and weekend options accommodate working adults at select campuses, allowing you to balance your marketing degree with work and family commitments.

Financial Services

We guide you through the financial aid process and provide assistance. Grants, scholarships, and federal financial aid are available for students who qualify, making your marketing education more affordable.

Careers You Can Pursue with a Marketing Degree

Keiser University students share a common goal: building meaningful careers through practical education. With online and on-campus options, our programs prepare graduates for careers in marketing, advertising, public relations, and business management, providing skills and confidence for success in both private and public sectors.

Career Pathways

Graduates of Keiser University’s marketing programs find opportunities across the marketing industry and business environment:

  • Marketing Manager
  • Digital Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Advertising Manager
  • Social Media Marketing Specialist
  • Content Marketing Strategist
  • Public Relations Specialist
  • Marketing Research Analyst
  • Sales Manager
  • E-Commerce Marketing Manager
  • Strategic Marketing Planner

According to the Bureau of Labor Statistics, marketing managers and market research analysts enjoy strong job market prospects. The marketing career field continues growing as businesses recognize the value of skilled marketing professionals who understand digital marketing channels, analyze consumer behavior, and develop effective marketing plans.

Students First at Keiser University

Since 1977, Keiser University has helped students turn their career ambitions into reality through its well-known Students First philosophy. With small class sizes, a focused one-class-at-a-time schedule, and career-driven programs in nursing, health care, technology, and beyond, students gain a learning experience designed for success.

Keiser is one of Florida’s largest private, non-profit universities serving nearly 20,000 students at multiple Florida campus locations, online, and international sites. Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, masters, educational specialist, and doctorate degrees and offers more than 100 degrees.

Keiser University is a proud member of the Hispanic Association of Colleges and Universities, it was ranked in the top 50 for social mobility for the sixth straight year by U.S. News and World Report’s 2026 Best Colleges.

How to Apply

  1. Submit your online application.
  2. Speak with an admissions advisor.
  3. Provide transcripts or transfer credits.
  4. Enroll and choose your start date.

Chat With Us

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Speak to Your Advisor: 1-888-534-7379

Whether you’re starting with a bachelor’s degree or pursuing an MBA, Keiser University offers flexible online and on-campus programs to fit your goals. Join a network of students and professionals making an impact in advertising, brand management, digital marketing, and beyond.

Benefit from expert faculty, hands-on learning, and career-focused support designed to help you succeed.

Apply today and take the next step toward your future.

Apply Now

Students Testimonials

At Keiser University we are here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives

Tom Buchanan
Tom Buchanan
Keiser University Nursing Student
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Tom Buchanan, a military veteran and nursing student, says Keiser helped him transition into a meaningful healthcare career where he could continue serving his community. He appreciates the strong support available to veterans, including a dedicated VA adviser who is responsive, helpful, and committed to ensuring students fully use the benefits they earned through service.

Audrey Chouraqui Azoulay
Audrey Chouraqui Azoulay
Cinematic Arts program graduate
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Audrey Chouraqui Azoulay, a Cinematic Arts program graduate, has shared her positive experience. She expressed gratitude to her professors, Samantha Kountz and Jean Jacques, for their encouragement and support during her studies. Her story highlights a passion for film production and acknowledges the program’s contribution to her success.

Kadeshia Rose
Kadeshia Rose
Keiser University Software Engineering Student
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The environment is friendly. The instructors really actually care about how you are going to get your degree. Keiser was a great fit.

Kennedy Foster
Kennedy Foster
Sports Management Graduate
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Keiser University has always supported me in every aspect of my life. Athletically, they have provided top-notch coaches, athletic trainers, and strength coaches who truly helped mold and build me into the player that I am today. Academically, my professors brought out the best in me and constantly made me think critically in real-world situations, and professionally, my professors truly prepared me for my current job. Every task I am given, I can think back to my time at KU and think of an assignment or discussion that I had.

Antigonie Sanabria
Antigonie Sanabria
Sports Management student
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I picked Keiser because, first of all, it’s a school sports management, so I knew that there would be a higher focus of that here, and I knew I could get the best education that I wanted to have if I attended.

Lee Tamburro
Lee Tamburro
Crime Scene Technology student
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Being able to solve problems and try to figure out what exactly happened and try to help whoever is the victim is amazing. In a smaller classroom setting you have more time with your teacher. A lot of times you’re just a name on a paper in a bigger class but in Keiser’s smaller classes format, it’s a little more personable, and one class at a time is very helpful.

Amya Black
Amya Black
Culinary Arts, AS degree student
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I chose Keiser because of a good friend of mine. She graduated last year and hearing all the good things about the program really made a difference. And this is possibly the best school experience I’ve had. Your teachers know your name. They know your personality. They know what to expect of you. Honestly, they push you to be the best version of yourself.

Marcus Walton
Marcus Walton
Keiser University Cybersecurity student
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Keiser University is one big giant family and I feel that I’ve I learned a lot more here than I would on a traditional campus. This university has changed my life; I’m more assertive, I am completing tasks more efficiently, and I’ve learned a whole lot about it and cyber security.

Haley Roberge
Haley Roberge
BS in Forensic Investigations graduate
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What I love about Keiser is the fact that there’s intimate class sizes, teachers that actually care about what you’re going to school for and they have real life experience; they’re going to be there for you throughout your journey; it’s not just you see that teacher one time and you’re done.

Will Doyle
Will Doyle
Sports Medicine & Fitness Technology Graduate
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I heard about Keiser University through a battle buddy that I was overseas with in the military. For me school was tough; the more one-on-one attention at Keiser helped me a lot and the teachers that seemed to reach out to you and care. I think that little push right there kept me dedicated. I became a gym owner because I got the skills I needed at Keiser.

Alex Avila
Alex Avila
Sports Medicine & Fitness Technology Student
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Hands On, Practical Instruction. We have incredible instructors who are very knowledgeable in this field.

Jacvelyne Michel
Jacvelyne Michel
Keiser University Nursing Student
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I chose to study at Keiser University because they offer the accelerated nursing program which I could get my BS in in 16 months. They push us to do our best and they’re very fixated on us passing all of our classes and understanding the concepts. And they really prepare us well for the NCLEX exam.

Ryan G
Ryan G
Culinary Arts Graduates
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“I know that when I go for a job interview and I have Keiser University on my resume that I am going to get the job.”

Jillian Bellis
Jillian Bellis
Keiser University Nursing Student
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Jillian Bellis, a nursing student, says Keiser University gave her the opportunity to return to school and pursue her lifelong passion for nursing. She highlights key benefits of Keiser, including flexible pathways for adult learners and career changers, supportive programs designed for students at different life stages, and the chance to pursue meaningful, career-focused education later in life.

Solange Mondesir
Solange Mondesir
Keiser University College of Nursing Student
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Seeing Keiser nurses out in the field – Keiser pushes out good nurses. So, I know I’m going to be prepared once I step out of the program.

Kadeshia Rose
Kadeshia Rose
Keiser University Software Engineering Student
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The environment is friendly. The instructors really actually care about how you are going to get your degree.  Keiser was a great fit.

Kiefer Suau
Kiefer Suau
Bachelor of Science in Software Engineering graduate
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Keiser University provided me with the foundation to turn ambition into action, equipping me with the discipline, purpose, and support necessary to make a lasting impact. The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology, while advancing my career as a Board-Certified Behavior Analyst for Behavioral Pedestal LLC and Spring Health ABA.

Brian Mardy, RN
Brian Mardy, RN
Associates of Science Degree in Nursing
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I was an active reservist and wanted to enter nursing. Keiser University provided me with new opportunities to do much more in life.

Gaelen Przybylowicz
Gaelen Przybylowicz
Keiser University B.S. in Law Enforcement Operations – Forensics Concentration Graduate
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I learned a lot about my subject field while attending Keiser. All my teachers continually promoted success and successful thinking, and my peers helped me to a higher standard than others because they knew I could achieve more.

Christy Marek
Christy Marek
Keiser University B.S. in Law Enforcement Operations Graduate
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KU taught me how to thoroughly do an investigation, read a police report, and understand crime scenes and photos of crime scenes along with any other evidentiary items. I really loved the classes in our program as well as being able to focus on one class a month. It allowed me to learn more.

Brandon Alexander Presley
Brandon Alexander Presley
Legal Studies Student
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“My experience at Keiser has been incredible, especially because of the small class sizes—they’re really catered to us and make learning more personal and engaging. As a veteran, I was worried about adjusting back to a structured routine, but the campus made that transition much easier.   Overall, this campus has truly become like a family to me.”

Sarah S.
Sarah S.
Keiser University Medical Assisting Graduate
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I cannot thank Keiser University enough for the experience and the learning opportunities I have had here. I never thought that at 20 years old, I would be halfway through my bachelor’s degree and working full-time as a medical assistant.

Quondra B.
Quondra B.
Keiser University Medical Assisting Graduate
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“I have had the experience of dealing with classes that accommodated my schedule of being a full-time employee as well as a full-time mother of three. The hands-on experience and the knowledge received was outstanding. I was elated by the amount of information I received in such a short period of time.”

Danna Murphy
Danna Murphy
Master of Science in Nursing Graduate
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“I really enjoyed the small class sizes and having an advisor at the campus who was able to guide me when I needed advice. I could take the program online, which helped tremendously as I was staying home with my children. Being able to do my schoolwork on my own timetable helped me to be accessible for my children and my husband.”

Arisnelvys Gonzalez, JD
Arisnelvys Gonzalez, JD
Paralegal Studies Graduate
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“Keiser University provided me with everything I needed for my future career as a licensed Florida Bar Attorney. While at KU I retained an Associates Degree in the Paralegal Studies Program. The Program helped me develop not only the essential skills a paralegal is required to hold but also long-term practical and professional skills.”

Justin Pugh
Justin Pugh
Full Stack Engineer
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“The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.”

John F. Phelan
John F. Phelan
Fire Chief – Mashpee, MA
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“When I first enrolled, I was new to the online educational environment and nervous as to how the experience would go. Keiser University has a knack for selecting educators who are perfect for this method of instruction, which allowed me and my fellow classmates to get up to speed quickly.”

Wayne Webb
Wayne Webb
Criminal Justice Graduate
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“KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program. I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.”

Emily Emilov
Emily Emilov
Forensic Investigations Graduate
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“At Keiser University we’re here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives.”

Ayden Przybylowicz
Ayden Przybylowicz
Associate of Science in Culinary Arts Graduate
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“Because of the experiences I had at Keiser, along with the contacts I made, I made great progress throughout my career already. I thoroughly enjoyed the quality of my education at KU.”

Jennifer Kotzur
Jennifer Kotzur
Curriculum and Instruction, PhD
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“The C & I program at Keiser University is one of the best PhD programs, offering student-center learning and student-first learning. KU provided the rigor and growth I needed to be prepared for my future endeavors.”

Marie Boone
Marie Boone
Family Nurse Practitioner, MSN
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“I chose Keiser University because I was looking for a local University that was flexible and suited my needs as a parent and full-time RN. The weekly live interactions with the professors were a definite plus. The tuition was reasonable and less than other Universities. Keiser University’s motto, “purity, truth, wisdom” was honored by the commitment of the nursing faculty to the students.”

Javier Araque
Javier Araque
Keiser University’s College of Nursing
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“My name is Javier Araki, and I’m in the nursing program at Keiser University. What stands out most to me is their students-first approach. Everything is centered on preparing us for the real-world demands of the field. The faculty and staff genuinely support you and help in every way they can. Because of that environment, I truly feel empowered and confident about my future in nursing.”

Anthony Alber
Anthony Alber
KU Sport Management and Operations, MS Graduate
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“I am forever grateful to have been a part of the Keiser Sports Management program! Not only did I gain professional momentum to kickstart my career, I received help from professors that truly care about their students and made great friends along the way.”

Osmara Cailam
Osmara Cailam
Master of Science in Nursing Graduate
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“Choosing Keiser was instrumental because they offered small class sizes and the faculty provided one-on-one time with all of the students. Being in an online program, it is essential to have someone accessible to you and the faculty was always there when we needed them. I was also impressed at the structure, organization and curriculum for the program at Keiser.”

Ryan Bushey
Ryan Bushey
Content and Media Production
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“My instructors weren’t interested in just teaching. They were invested in every single student. They were invested in me. I’m proud to say I went to Keiser University, if for no other reason, because of my personal and professional development my instructors brought me.”

Jane Krolewski
Jane Krolewski
Master of Science in Family Nurse Practitioner Graduate
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“The Family Nurse Practitioner Program at Keiser University is an excellent program managed by a group of dynamic and dedicated professional educators. During my time at Keiser University, there was never a moment when I felt alone or lost. The support and guidance of my instructors were instrumental in accomplishing my professional goals and certification.”

Kiefer Suau
Kiefer Suau
Software Engineering Graduate
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“The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology.”

Jada Vidal
Jada Vidal
Culinary Arts Graduate
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“Keiser was one of the best choices I made for culinary school but you must put in the time, show up, and listen to your chefs.“

Heather S
Heather S
Keiser University Criminal Justice Graduate
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Once I graduated, I found a job right out of college within my degree. I now proudly work for the Florida Department of Juvenile Justice.

Wayne W.
Wayne W.
Keiser University Criminal Justice graduate
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When I came to Keiser University, I had no idea what I was capable of doing. I knew if I made good grades and worked hard, it would look good on my resume. It would also show my girls how important an education was. So, I worked hard. KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program…I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.

Jason Liska
Jason Liska
Keiser Graduate and Lake County Fire Fighter and Paramedic
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Liska said he chose the Keiser University Fire Science program because of the professors’ real-life experiences in the field and the convenience of the one-class-at-a-time and one-class-per-month schedule. “You’ve got to find a way to balance things and Keiser was very beneficial in providing me that balance.”

Desiree James
Desiree James
Keiser University Diagnostic Medical Sonography Graduate
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I loved that Keiser University focused on one class per month. I feel I gained a lot from this because there were no distractions from other subjects in the same period of time. I found the information for each subject was better retained this way. In addition, my professors were always available for one-on-one help which is nearly unheard of in a large university or state college.

Deanna Confessore
Deanna Confessore
Deanna Confessore – Golf Management graduate – Keiser University
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My time at Keiser gave me hands-on experience teaching golf and great mentors to look up to.

Jason Loomis
Jason Loomis
Executive Director at Great River Golf Club.
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“Huge gratitude towards Keiser University, you know, I was a golf enthusiast and wanted to get into the game. And it was a perfect school that opened its doors to me, let me in, and showed me the ropes. And their guidance and education, and not to mention mentorship, even after I graduated, has really propelled me into the professional I am today.”

Samuel Fernandes
Samuel Fernandes
Animation and Game Design student – Keiser University
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I’m Samuel Fernandes of Keiser University. I’m currently enrolled as a student under the animation and game design bachelors and I enjoy with my whole heart right now. I came to Keiser because it welcomes people and it was very warm and inviting. It allowed me to create the world I want. Here at Keiser, if you want to create world environments, if you want to enlist in characters, the game design program here is perfect.

Marketing Programs Frequently Asked Questions

Can I get a marketing degree online at Keiser University?

Yes. Many of Keiser University’s marketing programs are available fully online, while others offer hybrid or on-campus options for students who prefer in-person learning. Our online bachelor’s and online MBA programs provide the same quality education as on-campus courses.

What's the difference between the bachelor's and MBA marketing programs?

Our bachelor’s programs provide foundational marketing knowledge and prepare you for entry-level to mid-level marketing positions. MBA Marketing degrees offer advanced understanding of marketing management, digital marketing, and strategic planning, opening doors to leadership roles.

What careers can I pursue with a marketing degree?

Graduates of marketing degree programs can pursue careers as marketing managers, digital marketing specialists, brand managers, market research analysts, advertising managers, social media marketing professionals, content strategists, public relations specialists, and sales managers, depending on their degree level and focus.

Can I transfer credits from another institution?

Yes, Keiser University accepts transfer credits for undergraduate and graduate-level programs. Our admissions team will work with you to review your transcripts and determine your transfer eligibility. Credits transfer based on several factors including accreditation and course equivalency. Learn more about credit transfer and eligibility requirements and Graduate School transfer information.

Is financial aid available for online students?

Absolutely. Online students can access the same financial aid resources as campus-based students, including grants, scholarships, and tuition assistance programs. Learn more about Keiser University’s Financial Services.

Are these programs accredited?

Keiser University maintains institutional accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, bachelor’s, master’s, and doctoral degrees. Our business programs also hold ACBSP accreditation. Learn more about our accreditation.

Is a marketing degree worth it?

A marketing degree provides valuable skills for today’s business environment. Marketing professionals with formal education often command higher salaries and advance faster than those without degrees. The job market for marketing managers and market research analysts remains strong according to Bureau of Labor Statistics data.

How long does it take to get a marketing degree?

The time to completion depends on the degree level:

  • Bachelor’s Degree: Typically 40 months (around 3.5 years)
  • Graduate Certificate: Approximately 3 months
  • MBA Marketing: 15 to 30 months
  • Doctor of Business Administration: 24 to 42 months

The time to degree completion is an estimate, not intended as a guarantee, and can vary based on many case-by-case factors.

How much does it cost to earn a marketing degree?

Tuition at Keiser University varies by program. Keiser offers financial aid, military and veteran benefits, scholarships, and tuition reimbursement to those who qualify. For more detailed cost information, please contact an admissions advisor. Get more information about Keiser University’s tuition and costs.

What courses appear in a marketing program?

Marketing courses at Keiser include a mix of foundational and advanced topics, such as:

  • Introduction to Marketing
  • Consumer Behavior
  • Marketing Research
  • Digital Marketing
  • Social Media Marketing
  • Brand Management
  • Marketing Strategy
  • Advertising and Promotional Management
  • International Marketing
  • Marketing Analytics
  • Content Marketing
  • E-Marketing

Specific course requirements vary by degree level and program focus.

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By clicking the “Submit” button, I authorize Keiser University to make or allow the placement of recurring marketing calls, emails, and texts to me at the phone number that I have provided, including through the use of automated technology or a prerecorded or artificial voice. I understand that I am not required to provide my phone number as a condition of purchasing any property, goods, or services. Privacy Policy

Keiser University