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Flexible Learning: Online, On-campus, Hybrid.

Marketing: Building a Purposeful Career

Marketing is what connects businesses to the people who need them,  and the professionals who do it well, at the strategic level, are among the most valuable in any organization. A graduate certificate in marketing offers a focused, efficient path to that expertise: three courses, four weeks each, nine credits that can apply toward a future MBA. No years-long commitment required.
 
Whether you’re a working professional looking to sharpen your marketing credentials, a career changer building new skills, or someone using this as a stepping stone toward an MBA in Marketing, this program delivers practical, immediately applicable knowledge. With the Graduate Certificate in Marketing, Keiser University is here to help.

Build Market Research and Analytical Expertise

Develop market research and data analysis skills to make smarter, evidence-based marketing decisions.

Learn from Faculty with Real-World Experience

Learn from faculty who bring hands-on industry experience to every course in the certificate program.

Study Your Way: On-Campus, Hybrid

Choose from on-campus learning or hybrid format designed to fit your schedule. Enjoy the flexibility to balance work and life while earning your degree.

Launch Into Marketing Strategy and Leadership

Build the marketing strategy and marketing management skills needed to take on greater responsibility at work.

At a Glance

9

Credit Hours

3

Courses

3

Months*

4

Week Terms

  • Career opportunities in marketing, advertising, digital marketing, and more
  • On-Campus / Hybrid
  • Financial aid for those who qualify**

* Time to degree completion is an estimate, not intended as a guarantee, and can vary based on many case-by-case factors.
** Speak with a dedicated financial aid counselor to explore all your financial aid and funding options.

Graduate Certificate in Marketing Overview

Keiser University’s Graduate Certificate in Marketing gives students a concise but comprehensive look at the key disciplines that drive business growth. The certificate program covers the full arc of modern marketing, from understanding consumer behavior and buyer behavior to building out promotional strategies and leveraging digital channels. Students gain a working knowledge of market research methodologies, marketing analytics, and the principles of digital marketing. Each course runs four weeks, and all 9 credits must be completed through Keiser University. Students who meet admissions criteria may apply their 9 credits toward an MBA degree.

Certificate Goal

Equip students with foundational leadership and business management skills to effectively navigate complex organizational environments, make strategic decisions, and pursue advanced management opportunities.

Prerequisites for Core Courses

  • A baccalaureate degree from an accredited institution
  • Professional resume
  • Interview with MBA concentration chair
  • A one-page personal statement describing the applicant’s expectations of the certificate program
male-student

Students First Philosophy

Featuring a “Students First” mentality, Keiser University is committed to providing the education students need to excel in their careers and their lives—whether that is in this graduate certificate in marketing or one of our many business and marketing graduate programs. Our commitment to putting students first leads us to offer several learning options, including both on-campus and online delivery formats.

From market research and analytics to promotional strategy and digital marketing, this graduate certificate offers business professionals the focused, practical training needed to sharpen their marketing expertise, build a recognized credential, and advance into marketing strategy and leadership roles.

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Know Your "WHY" Commit to Graduation

Pursue a career driving marketing strategy and building powerful brands with a graduate certificate program designed to develop your digital marketing expertise and analytical skills. Through three focused courses in market research, promotional strategy, and digital marketing, you will build the knowledge to make a real impact in the marketing decisions and campaigns that grow businesses.

From analyzing consumer behavior and executing data-driven campaigns to building brand strategies and mastering digital channels, you will develop a solid foundation for making an impact on the businesses, brands, and customers you serve.

Program Outline

On-Campus and Hybrid
 
Graduate Certificate in Marketing Courses
 
The Graduate Certificate in Marketing at Keiser University delivers a focused, career-oriented credential for business professionals who want to build or sharpen their marketing skills fast. Covering market research, promotional strategy, and digital marketing, this certificate program equips students with the practical marketing skills and strategic foundation needed to contribute at a higher level. Each course runs four weeks, making this one of the most efficient pathways to a recognized marketing certificate.. Students who meet admissions criteria may also apply their credits toward an MBA degree.

Graduate Division Courses

Marketing Graduate Certificate (9.0 credit hours)
Marketing Research and Analytics 3.0 credit hours
Promotional Strategy 3.0 credit hours
Digital Marketing 3.0 credit hours

If you’re someone who cares about…

Connecting with customers, building brands people trust, and turning business ideas into measurable results,

a graduate certificate in marketing might be your thing.

Marketing students are creative, curious, and analytical, with a strong instinct for consumer behavior and a drive to understand what makes people buy.

Whether you are drawn to social media marketing, search engine optimization, or big-picture marketing strategy, this path gives you the tools to make a real impact for your company.

marketing graduate certificate
Hispanic Outlook in Higher Education Magazine

Top 100 Hispanic-Serving Institutions
(2024, Hispanic Outlook on Education Magazine)

Forbes

Best Online Ph.D. in Educational Leadership (No. 2) & Organizational Psychology (No. 3)
(2024, Forbes)

The Chronicle of Higher Education

#2 Best 4-year graduation rates, private, nonprofit, nonresidential
(2023, The Chronicle of Higher Ed.)

Career Pathways in Marketing

Graduates of Keiser University’s marketing certificate program are prepared to pursue advancement across a wide range of marketing and business roles. This graduate certificate supports working professionals by strengthening their ability to plan and execute marketing strategies, apply data analysis to business decisions, and lead marketing initiatives across digital channels. Whether working at advertising agencies, in-house marketing teams, or growing their own business, graduates leave with the digital marketing skills and marketing management knowledge employers want.

  • Marketing manager
  • Digital marketing manager
  • Marketing strategist
  • Market research analyst
  • Social media marketing coordinator
  • Advertising manager
  • Brand manager
  • Product marketing manager
  • Email marketing specialist
  • Marketing analyst
  • Promotions and campaign manager
Marketing Graduate Certificate

Gain Job-Ready Skills for a Marketing Career

  • Digital marketing strategy and campaign execution
  • Social media marketing planning and management
  • Market research and consumer behavior analysis
  • Data analysis and marketing analytics
  • Promotional strategy and branding
  • Marketing management principles
  • Content creation and digital channels

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.

Accredited University

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring your education meets rigorous academic standards.

One Class at a Time

Take one or two classes at a time and balance school with work and family. Enjoy personalized attention through our small classes and student-first approach.

Financial Services

We’re here to help guide you through the financial aid process and provide assistance. Scholarships and financial aid are available for students who qualify.

See What Sets Keiser Graduate School Apart

At Keiser University Graduate School, you’ll find more than an advanced degree; you’ll find a supportive community dedicated to your success. Students benefit from personalized attention, meaningful relationships with faculty, and a culture that values them as individuals, not just numbers. With guidance, encouragement, and resources designed to help you achieve your goals, Keiser provides an environment where you can grow professionally, develop personally, and confidently take the next step in your career. The focus is on your learning and your success because your future matters.

Student Testimonials

At Keiser University, we are here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives.

Tom Buchanan
Keiser University Nursing Student

Tom Buchanan, a military veteran and nursing student, says Keiser helped him transition into a meaningful healthcare career where he could continue serving his community. He appreciates the strong support available to veterans, including a dedicated VA adviser who is responsive, helpful, and committed to ensuring students fully use the benefits they earned through service.

Audrey Chouraqui Azoulay
Cinematic Arts program graduate

Audrey Chouraqui Azoulay, a Cinematic Arts program graduate, has shared her positive experience. She expressed gratitude to her professors, Samantha Kountz and Jean Jacques, for their encouragement and support during her studies. Her story highlights a passion for film production and acknowledges the program’s contribution to her success.

Kadeshia Rose
Keiser University Software Engineering Student

The environment is friendly. The instructors really actually care about how you are going to get your degree. Keiser was a great fit.

Kennedy Foster
Sports Management Graduate

Keiser University has always supported me in every aspect of my life. Athletically, they have provided top-notch coaches, athletic trainers, and strength coaches who truly helped mold and build me into the player that I am today. Academically, my professors brought out the best in me and constantly made me think critically in real-world situations, and professionally, my professors truly prepared me for my current job. Every task I am given, I can think back to my time at KU and think of an assignment or discussion that I had.

Antigonie Sanabria
Sports Management student

I picked Keiser because, first of all, it’s a school sports management, so I knew that there would be a higher focus of that here, and I knew I could get the best education that I wanted to have if I attended.

Lee Tamburro
Crime Scene Technology student

Being able to solve problems and try to figure out what exactly happened and try to help whoever is the victim is amazing. In a smaller classroom setting you have more time with your teacher. A lot of times you’re just a name on a paper in a bigger class but in Keiser’s smaller classes format, it’s a little more personable, and one class at a time is very helpful.

Amya Black
Culinary Arts, AS degree student

I chose Keiser because of a good friend of mine. She graduated last year and hearing all the good things about the program really made a difference. And this is possibly the best school experience I’ve had. Your teachers know your name. They know your personality. They know what to expect of you. Honestly, they push you to be the best version of yourself.

Marcus Walton
Keiser University Cybersecurity student

Keiser University is one big giant family and I feel that I’ve I learned a lot more here than I would on a traditional campus. This university has changed my life; I’m more assertive, I am completing tasks more efficiently, and I’ve learned a whole lot about it and cyber security.

Haley Roberge
BS in Forensic Investigations graduate

What I love about Keiser is the fact that there’s intimate class sizes, teachers that actually care about what you’re going to school for and they have real life experience; they’re going to be there for you throughout your journey; it’s not just you see that teacher one time and you’re done.

Will Doyle
Sports Medicine & Fitness Technology Graduate

I heard about Keiser University through a battle buddy that I was overseas with in the military. For me school was tough; the more one-on-one attention at Keiser helped me a lot and the teachers that seemed to reach out to you and care. I think that little push right there kept me dedicated. I became a gym owner because I got the skills I needed at Keiser.

Alex Avila
Sports Medicine & Fitness Technology Student

Hands On, Practical Instruction. We have incredible instructors who are very knowledgeable in this field.

Jacvelyne Michel
Keiser University Nursing Student

I chose to study at Keiser University because they offer the accelerated nursing program which I could get my BS in in 16 months. They push us to do our best and they’re very fixated on us passing all of our classes and understanding the concepts. And they really prepare us well for the NCLEX exam.

Ryan G
Culinary Arts Graduates

“I know that when I go for a job interview and I have Keiser University on my resume that I am going to get the job.”

Jillian Bellis
Keiser University Nursing Student

Jillian Bellis, a nursing student, says Keiser University gave her the opportunity to return to school and pursue her lifelong passion for nursing. She highlights key benefits of Keiser, including flexible pathways for adult learners and career changers, supportive programs designed for students at different life stages, and the chance to pursue meaningful, career-focused education later in life.

Solange Mondesir
Keiser University College of Nursing Student

Seeing Keiser nurses out in the field – Keiser pushes out good nurses. So, I know I’m going to be prepared once I step out of the program.

Kadeshia Rose
Keiser University Software Engineering Student

The environment is friendly. The instructors really actually care about how you are going to get your degree.  Keiser was a great fit.

Kiefer Suau
Bachelor of Science in Software Engineering graduate

Keiser University provided me with the foundation to turn ambition into action, equipping me with the discipline, purpose, and support necessary to make a lasting impact. The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology, while advancing my career as a Board-Certified Behavior Analyst for Behavioral Pedestal LLC and Spring Health ABA.

Brian Mardy, RN
Associates of Science Degree in Nursing

I was an active reservist and wanted to enter nursing. Keiser University provided me with new opportunities to do much more in life.

Gaelen Przybylowicz
Keiser University B.S. in Law Enforcement Operations – Forensics Concentration Graduate

I learned a lot about my subject field while attending Keiser. All my teachers continually promoted success and successful thinking, and my peers helped me to a higher standard than others because they knew I could achieve more.

Christy Marek
Keiser University B.S. in Law Enforcement Operations Graduate

KU taught me how to thoroughly do an investigation, read a police report, and understand crime scenes and photos of crime scenes along with any other evidentiary items. I really loved the classes in our program as well as being able to focus on one class a month. It allowed me to learn more.

Brandon Alexander Presley
Legal Studies Student

“My experience at Keiser has been incredible, especially because of the small class sizes—they’re really catered to us and make learning more personal and engaging. As a veteran, I was worried about adjusting back to a structured routine, but the campus made that transition much easier.   Overall, this campus has truly become like a family to me.”

Sarah S.
Keiser University Medical Assisting Graduate

I cannot thank Keiser University enough for the experience and the learning opportunities I have had here. I never thought that at 20 years old, I would be halfway through my bachelor’s degree and working full-time as a medical assistant.

Quondra B.
Keiser University Medical Assisting Graduate

“I have had the experience of dealing with classes that accommodated my schedule of being a full-time employee as well as a full-time mother of three. The hands-on experience and the knowledge received was outstanding. I was elated by the amount of information I received in such a short period of time.”

Danna Murphy
Master of Science in Nursing Graduate

“I really enjoyed the small class sizes and having an advisor at the campus who was able to guide me when I needed advice. I could take the program online, which helped tremendously as I was staying home with my children. Being able to do my schoolwork on my own timetable helped me to be accessible for my children and my husband.”

Arisnelvys Gonzalez, JD
Paralegal Studies Graduate

“Keiser University provided me with everything I needed for my future career as a licensed Florida Bar Attorney. While at KU I retained an Associates Degree in the Paralegal Studies Program. The Program helped me develop not only the essential skills a paralegal is required to hold but also long-term practical and professional skills.”

Justin Pugh
Full Stack Engineer

“The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.”

John F. Phelan
Fire Chief – Mashpee, MA

“When I first enrolled, I was new to the online educational environment and nervous as to how the experience would go. Keiser University has a knack for selecting educators who are perfect for this method of instruction, which allowed me and my fellow classmates to get up to speed quickly.”

Wayne Webb
Criminal Justice Graduate

“KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program. I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.”

Emily Emilov
Forensic Investigations Graduate

“At Keiser University we’re here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives.”

Ayden Przybylowicz
Associate of Science in Culinary Arts Graduate

“Because of the experiences I had at Keiser, along with the contacts I made, I made great progress throughout my career already. I thoroughly enjoyed the quality of my education at KU.”

Jennifer Kotzur
Curriculum and Instruction, PhD

“The C & I program at Keiser University is one of the best PhD programs, offering student-center learning and student-first learning. KU provided the rigor and growth I needed to be prepared for my future endeavors.”

Marie Boone
Family Nurse Practitioner, MSN

“I chose Keiser University because I was looking for a local University that was flexible and suited my needs as a parent and full-time RN. The weekly live interactions with the professors were a definite plus. The tuition was reasonable and less than other Universities. Keiser University’s motto, “purity, truth, wisdom” was honored by the commitment of the nursing faculty to the students.”

Javier Araque
Keiser University’s College of Nursing

“My name is Javier Araki, and I’m in the nursing program at Keiser University. What stands out most to me is their students-first approach. Everything is centered on preparing us for the real-world demands of the field. The faculty and staff genuinely support you and help in every way they can. Because of that environment, I truly feel empowered and confident about my future in nursing.”

Anthony Alber
KU Sport Management and Operations, MS Graduate

“I am forever grateful to have been a part of the Keiser Sports Management program! Not only did I gain professional momentum to kickstart my career, I received help from professors that truly care about their students and made great friends along the way.”

Osmara Cailam
Master of Science in Nursing Graduate

“Choosing Keiser was instrumental because they offered small class sizes and the faculty provided one-on-one time with all of the students. Being in an online program, it is essential to have someone accessible to you and the faculty was always there when we needed them. I was also impressed at the structure, organization and curriculum for the program at Keiser.”

Ryan Bushey
Content and Media Production

“My instructors weren’t interested in just teaching. They were invested in every single student. They were invested in me. I’m proud to say I went to Keiser University, if for no other reason, because of my personal and professional development my instructors brought me.”

Jane Krolewski
Master of Science in Family Nurse Practitioner Graduate

“The Family Nurse Practitioner Program at Keiser University is an excellent program managed by a group of dynamic and dedicated professional educators. During my time at Keiser University, there was never a moment when I felt alone or lost. The support and guidance of my instructors were instrumental in accomplishing my professional goals and certification.”

Kiefer Suau
Software Engineering Graduate

“The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology.”

Jada Vidal
Culinary Arts Graduate

“Keiser was one of the best choices I made for culinary school but you must put in the time, show up, and listen to your chefs.“

Heather S
Keiser University Criminal Justice Graduate

Once I graduated, I found a job right out of college within my degree. I now proudly work for the Florida Department of Juvenile Justice.

Wayne W.
Keiser University Criminal Justice graduate

When I came to Keiser University, I had no idea what I was capable of doing. I knew if I made good grades and worked hard, it would look good on my resume. It would also show my girls how important an education was. So, I worked hard. KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program…I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.

Jason Liska
Keiser Graduate and Lake County Fire Fighter and Paramedic

Liska said he chose the Keiser University Fire Science program because of the professors’ real-life experiences in the field and the convenience of the one-class-at-a-time and one-class-per-month schedule. “You’ve got to find a way to balance things and Keiser was very beneficial in providing me that balance.”

Desiree James
Keiser University Diagnostic Medical Sonography Graduate

I loved that Keiser University focused on one class per month. I feel I gained a lot from this because there were no distractions from other subjects in the same period of time. I found the information for each subject was better retained this way. In addition, my professors were always available for one-on-one help which is nearly unheard of in a large university or state college.

Deanna Confessore
Deanna Confessore – Golf Management graduate – Keiser University

My time at Keiser gave me hands-on experience teaching golf and great mentors to look up to.

Jason Loomis
Executive Director at Great River Golf Club.

“Huge gratitude towards Keiser University, you know, I was a golf enthusiast and wanted to get into the game. And it was a perfect school that opened its doors to me, let me in, and showed me the ropes. And their guidance and education, and not to mention mentorship, even after I graduated, has really propelled me into the professional I am today.”

Samuel Fernandes
Animation and Game Design student – Keiser University

I’m Samuel Fernandes of Keiser University. I’m currently enrolled as a student under the animation and game design bachelors and I enjoy with my whole heart right now. I came to Keiser because it welcomes people and it was very warm and inviting. It allowed me to create the world I want. Here at Keiser, if you want to create world environments, if you want to enlist in characters, the game design program here is perfect.

How to Apply

  1. Submit your online application.
  2. Speak with an admissions advisor.
  3. Provide transcripts or transfer credits.
  4. Enroll and choose your start date.

📞 Speak to Your Advisor: 1-888-753-4737

Keiser University’s graduate certificate in marketing suits business professionals ready to advance through focused, graduate-level study. With flexible on-campus and hybrid options, the certificate program fits around a working schedule while delivering the digital marketing skills, market research knowledge, and strategic marketing foundation that today’s employers value. Whether the goal is a promotion, a career change, or a stepping stone toward a future MBA, Keiser provides the credential and the support to get there.

Apply Now

Top Questions About Earning a Graduate Certificate in Marketing

Can I complete the online marketing certificate program fully online at Keiser University?

The Graduate Certificate in Marketing at Keiser University is available in hybrid and on-campus format options. Students receive the same quality instruction, renowned faculty support, and academic resources across all delivery formats.

What is the difference between this graduate certificate and a master's degree in marketing?

The graduate certificate in marketing consists of 9 credit hours across three focused courses and takes approximately three months to complete. It suits professionals seeking a targeted marketing credential without the full commitment of a master’s degree program. A master’s degree, such as Keiser’s MBA in Marketing, requires 45 credit hours and provides a broader foundation in business management, leadership, and advanced marketing management.

What marketing skills will I gain from this certificate program?

Students develop practical skills across market research and analytics, promotional strategy, and digital marketing. The curriculum covers consumer behavior, data analysis, marketing strategy, social media marketing, and the use of digital channels to reach and retain customers.

Can I transfer credits from another institution?

Keiser University’s Graduate School welcomes transfer credits from accredited institutions, subject to evaluation and approval. Key transfer credit policies include:

  • Master’s degree students may transfer up to 12 graduate-level credits (master’s or doctoral level) from an accredited college or university, provided the courses are equivalent to relevant Keiser University courses.
  • Doctoral degree students may transfer up to 18 graduate-level credits (master’s or doctoral level) with evaluation and approval.
  • Undergraduate credits are not transferable to graduate-level programs.
  • Credits from non-accredited institutions that are substantially equivalent in content may be granted on a course-by-course basis.
  • Transfer credits from non-U.S. institutions are evaluated through an approved educational evaluator service confirming equivalency to coursework at a U.S. accredited institution.
  • Acceptable courses must be equivalent to a grade of B or higher; courses with a Pass or Satisfactory grade may be considered at the discretion of the Dean.

Credit transfer benefits: students who have earned credits at other institutions may be able to apply them toward their degree, helping reduce overall tuition costs and time to completion. Credit transfer is subject to evaluation and approval. For full details, refer to the Graduate School transfer of credit FAQ and Transfer Credits Policy

Is financial aid available for online students?

Yes. Students can access financial aid resources including scholarships and tuition assistance programs. For more details, refer to the Graduate School Prospective Students FAQ.

Does a graduate certificate in marketing count toward a master's degree?

Yes. The nine credits earned through this graduate certificate may apply toward Keiser University’s MBA in Marketing for candidates who meet admissions criteria. This makes the certificate an efficient starting point for professionals considering a future MBA while gaining an immediate credential.

How long does the application process take?

The application process moves quickly. Applicants submit an online application, a professional resume, and a one-page personal statement. A baccalaureate degree from an accredited institution is required. After submitting materials, an enrollment counselor guides applicants through next steps and helps determine a start date that works with their schedule.

How much does it cost to earn this certificate?

Tuition at Keiser University varies by degree program. Keiser offers financial aid, military and veteran benefits, scholarships, and tuition reimbursement to those who qualify, which can affect total tuition cost. For more detailed cost information, please contact an admissions counselor. Get more information about Keiser University’s tuition and costs.  For the latest tuition information, please view the University Graduate Catalog

What courses are required in the graduate certificate in marketing program?

The certificate program includes three four-week graduate courses totalling 9 credit hours: Marketing Research and Analytics, Promotional Strategy, and Digital Marketing. An academic advisor guides students through the curriculum and any prerequisites as part of the enrollment and application process.

Who should apply for this marketing certificate program?

This certificate program suits qualified business professionals who want to build foundational marketing skills, sharpen their existing expertise, or position themselves for greater career responsibility. The certificate program is also geared toward qualified business professionals who desire to learn foundational skills in marketing. It also works well for recent graduates holding a bachelor’s degree who want a fast, focused credential before committing to a full master’s degree, as well as military veterans seeking professional development and career advancement in the marketing field.