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Sport Management and Operations: Building a Purposeful Career

Sports is a multi-billion-dollar industry built on business strategy, operations, marketing, and leadership — and the professionals who run it need every one of those skills. From athletic directors and general managers to sports agents and event coordinators, the business behind the game demands people who understand both the sport and the enterprise around it.
 
Whether you aspire to lead an athletic department, direct operations for a professional team, manage major sporting events, or build a career in sports marketing or analytics, the right graduate degree gives you the foundation to compete for those roles. With the Master of Science in Sport Management and Operations, Keiser University is here to help.

Sharpen Your Sports Analytics and Business Skills

Build expertise in sports analytics, finance, and data analysis to support smarter decisions across sports organizations.

Learn from Professionals with Real Sports Industry Experience

Gain knowledge from faculty with direct, real-world experience across professional sports teams, athletic departments, and sport administration.

Study Your Way: Online, Hybrid

Choose from online learning or hybrid format designed to fit your schedule. Enjoy the flexibility to balance work and life while earning your degree.

Lead Teams and Shape the Future of Sport Administration

Prepare to step into roles like athletic director, general manager, or sports marketing managerwith the confidence and credentials to make an impact.

At a Glance

36

Credit Hours

12

Courses

12 – 24

Months*

8

Week Terms

  • Up to 12 credits of transfer credit*
  • Career opportunities in team and organizational management, athlete support and development, and event and facility management
  • Online and Hybrid
  • Financial aid for those who qualify**

* Time to degree completion and the number of transfer credits are estimates, not intended as a guarantee, and can vary based on many case-by-case factors.
** Speak with a dedicated financial aid counselor to explore all your financial aid and funding options.

Sport Management and Operations, MS Overview

Keiser University’s Master of Science in Sport Management and Operations covers the full range of responsibilities that define a career in sports. Coursework for this master’s degree in sports management covers sport business management, venue and event operations, sports law, sport marketing, public relations, sport finance, sponsorship, sport leadership, ethics, and the role of social media platforms in modern sports organizations. Students also complete a hands-on internship and capstone project, gaining direct exposure to real sports environments. Not everyone enters the program with the same background, and the MSSMO welcomes students from business administration, physical education, coaching, and other related fields.

Program Mission

Keiser University’s Master of Science in Sport Management online program is designed to provide students with the knowledge and skills needed for a professional career in the sport industry.

Program Goals

The master’s degree in sports management program is designed to:

  • Foster innovative leaders for strategic impact in the sports industry.
  • Advance critical thinkers to solve complex industry challenges.
  • Transform learners into expert communicators who lead teams and navigate diverse sports environments.
  • Prepare sports professionals with expertise in revenue strategies and sustainable business models

Prerequisites for Major Courses

Students are required to take SMO600 Internship before taking SMO610 Sport Management and Operations Capstone.

Admission Requirements

Admission Checklist

State Licensure Disclosures

male-student

Students First Philosophy

Featuring a “Students First” mentality, Keiser University is committed to providing the education students need to excel in their careers and their lives—whether that is in this master’s in sport management and operations or one of our many sport and business graduate degree programs. Our commitment to putting students first leads us to offer several learning options, including an online delivery format.

From sport marketing and event management to sport finance, governance, and athlete development, this graduate program offers sports management professionals the business expertise and operational skills needed to lead sports organizations, manage athletic departments, and pursue career opportunities across professional, collegiate, and community sport settings.

female-student

Know Your "WHY" Commit to Graduation

Pursue a career leading sport organizations and shaping the business of athletics with a graduate program designed to develop your sport management expertise and business leadership skills. Through advanced coursework in sport marketing, finance, law, and operations—along with an industry internship—you will build the credentials to lead in a competitive and fast-moving industry.

From managing athletic operations and leading sport marketing campaigns to developing sponsorship strategies and overseeing event management, you will develop a solid foundation for making an impact on sport organizations, athletes, fans, and the communities that sport brings together.

Program Outline

Online and Hybrid
 
Master of Science in Sport Management and Operations Degree Courses
 
Keiser University’s Master of Science in Sport Management and Operations (MSSMO) is a graduate program built for current and aspiring sports management professionals ready to lead. Focused on sport administration, business strategy, public relations, sports law, and event management, the program equips students to run sports organizations with clarity and purpose. Through coursework covering sports marketing, facilities management, sport finance, and sports analytics, graduates gain the skills to serve as athletic directors, general managers, and sports agents in professional, collegiate, and community settings. Note: Students must complete the Internship course before enrolling in the Sport Management and Operations Capstone.

Graduate Division Courses

Master of Science in Sport Management and Operations Major Courses (36.0 credit hours)
Sport Business Management 3.0 credit hours
Venue and Event Operations 3.0 credit hours
Governance and Policy in Sport Organizations 3.0 credit hours
Sport Marketing and Revenue Generation 3.0 credit hours
Sport Communications and Public Relations 3.0 credit hours
Sponsorship and Fund Raising 3.0 credit hours
Sport Finance and Economics 3.0 credit hours
Legal Aspects of Sport and Risk Management 3.0 credit hours
Sport Leadership and Ethics 3.0 credit hours
Technology and Social Media in Sport 3.0 credit hours
Internship 3.0 credit hours
Sport Management and Operations Capstone* 3.0 credit hours

If you’re someone who cares about…

The business behind the game and the opportunities that drive the sports industry appeal to you,

a degree in sports management might be your thing.

Sports management students are competitive, strategic, and people-driven — with the discipline to keep operations running and the vision to see the larger picture.

Whether you are drawn to coaching staff coordination, ticket sales, sport marketing, or running an athletic department, this path gives you the tools to turn your passion into a professional career.

Sport Management and Operations MS
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Top 100 Hispanic-Serving Institutions
(2024, Hispanic Outlook on Education Magazine)

U.S. News & World Report

Top 25 university in the country in providing Social Mobility, including being ranked #1 in 2023
(U.S. News & World Report)

The Chronicle of Higher Education

#2 Best 4-year graduation rates, private, nonprofit, nonresidential
(2023, The Chronicle of Higher Ed.)

Career Pathways in Sport Management and Operations

Graduates of Keiser University’s master’s degree in sports management are prepared to pursue leadership roles across the sports industry, including positions with professional sports teams, collegiate athletic departments, and sports organizations at every level. This graduate program supports sports management professionals by building their ability to manage teams, develop revenue strategies, apply sports analytics, oversee event management, and handle the legal matters that come with running sports operations. Career opportunities span both the private and public sectors, from team managers and sports agents to sports marketing professionals and facility directors.

  • Athletic Director
  • General Manager
  • Team Operations Manager
  • Sports Marketing Manager
  • Public Relations Specialist
  • Social Media Manager
  • Sports Event Coordinator
  • Facility Manager
  • Ticketing and Sales Manager
  • Player Development Coordinator
  • Academic Advisor (Athletics)
  • Sports Agent
  • Sports Business Analyst
  • Sports Operations Director
Sport Management and Operations MS

Gain Job-Ready Skills for a Sports Management Career:

  • Advanced leadership and team management
  • Sport marketing and brand identity development
  • Public relations and media strategy
  • Sports analytics and data analysis
  • Event management and facilities management
  • Sports law and legal matters in sports organizations
  • Finance, economics, and revenue generation
  • Social media platforms and digital fan engagement

Keiser University offers career-focused degree programs designed to support working adults, traditional students, and career changers. With on-campus, online, and hybrid learning options, experienced faculty, and comprehensive student support, Keiser helps learners achieve their personal and professional goals at all levels.

Accredited University

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring your education meets rigorous academic standards.

One Class at a Time

Take one or two classes at a time and balance school with work and family. Enjoy personalized attention through our small classes and student-first approach.

Financial Services

We’re here to help guide you through the financial aid process and provide assistance. Scholarships and financial aid are available for students who qualify.

See What Sets Keiser Graduate School Apart

At Keiser University Graduate School, you’ll find more than an advanced degree; you’ll find a supportive community dedicated to your success. Students benefit from personalized attention, meaningful relationships with faculty, and a culture that values them as individuals, not just numbers. With guidance, encouragement, and resources designed to help you achieve your goals, Keiser provides an environment where you can grow professionally, develop personally, and confidently take the next step in your career. The focus is on your learning and your success because your future matters.

Student Testimonials

At Keiser University, we are here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives.

Tom Buchanan
Keiser University Nursing Student

Tom Buchanan, a military veteran and nursing student, says Keiser helped him transition into a meaningful healthcare career where he could continue serving his community. He appreciates the strong support available to veterans, including a dedicated VA adviser who is responsive, helpful, and committed to ensuring students fully use the benefits they earned through service.

Audrey Chouraqui Azoulay
Cinematic Arts program graduate

Audrey Chouraqui Azoulay, a Cinematic Arts program graduate, has shared her positive experience. She expressed gratitude to her professors, Samantha Kountz and Jean Jacques, for their encouragement and support during her studies. Her story highlights a passion for film production and acknowledges the program’s contribution to her success.

Kadeshia Rose
Keiser University Software Engineering Student

The environment is friendly. The instructors really actually care about how you are going to get your degree. Keiser was a great fit.

Kennedy Foster
Sports Management Graduate

Keiser University has always supported me in every aspect of my life. Athletically, they have provided top-notch coaches, athletic trainers, and strength coaches who truly helped mold and build me into the player that I am today. Academically, my professors brought out the best in me and constantly made me think critically in real-world situations, and professionally, my professors truly prepared me for my current job. Every task I am given, I can think back to my time at KU and think of an assignment or discussion that I had.

Antigonie Sanabria
Sports Management student

I picked Keiser because, first of all, it’s a school sports management, so I knew that there would be a higher focus of that here, and I knew I could get the best education that I wanted to have if I attended.

Lee Tamburro
Crime Scene Technology student

Being able to solve problems and try to figure out what exactly happened and try to help whoever is the victim is amazing. In a smaller classroom setting you have more time with your teacher. A lot of times you’re just a name on a paper in a bigger class but in Keiser’s smaller classes format, it’s a little more personable, and one class at a time is very helpful.

Amya Black
Culinary Arts, AS degree student

I chose Keiser because of a good friend of mine. She graduated last year and hearing all the good things about the program really made a difference. And this is possibly the best school experience I’ve had. Your teachers know your name. They know your personality. They know what to expect of you. Honestly, they push you to be the best version of yourself.

Marcus Walton
Keiser University Cybersecurity student

Keiser University is one big giant family and I feel that I’ve I learned a lot more here than I would on a traditional campus. This university has changed my life; I’m more assertive, I am completing tasks more efficiently, and I’ve learned a whole lot about it and cyber security.

Haley Roberge
BS in Forensic Investigations graduate

What I love about Keiser is the fact that there’s intimate class sizes, teachers that actually care about what you’re going to school for and they have real life experience; they’re going to be there for you throughout your journey; it’s not just you see that teacher one time and you’re done.

Will Doyle
Sports Medicine & Fitness Technology Graduate

I heard about Keiser University through a battle buddy that I was overseas with in the military. For me school was tough; the more one-on-one attention at Keiser helped me a lot and the teachers that seemed to reach out to you and care. I think that little push right there kept me dedicated. I became a gym owner because I got the skills I needed at Keiser.

Alex Avila
Sports Medicine & Fitness Technology Student

Hands On, Practical Instruction. We have incredible instructors who are very knowledgeable in this field.

Jacvelyne Michel
Keiser University Nursing Student

I chose to study at Keiser University because they offer the accelerated nursing program which I could get my BS in in 16 months. They push us to do our best and they’re very fixated on us passing all of our classes and understanding the concepts. And they really prepare us well for the NCLEX exam.

Ryan G
Culinary Arts Graduates

“I know that when I go for a job interview and I have Keiser University on my resume that I am going to get the job.”

Jillian Bellis
Keiser University Nursing Student

Jillian Bellis, a nursing student, says Keiser University gave her the opportunity to return to school and pursue her lifelong passion for nursing. She highlights key benefits of Keiser, including flexible pathways for adult learners and career changers, supportive programs designed for students at different life stages, and the chance to pursue meaningful, career-focused education later in life.

Solange Mondesir
Keiser University College of Nursing Student

Seeing Keiser nurses out in the field – Keiser pushes out good nurses. So, I know I’m going to be prepared once I step out of the program.

Kadeshia Rose
Keiser University Software Engineering Student

The environment is friendly. The instructors really actually care about how you are going to get your degree.  Keiser was a great fit.

Kiefer Suau
Bachelor of Science in Software Engineering graduate

Keiser University provided me with the foundation to turn ambition into action, equipping me with the discipline, purpose, and support necessary to make a lasting impact. The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology, while advancing my career as a Board-Certified Behavior Analyst for Behavioral Pedestal LLC and Spring Health ABA.

Brian Mardy, RN
Associates of Science Degree in Nursing

I was an active reservist and wanted to enter nursing. Keiser University provided me with new opportunities to do much more in life.

Gaelen Przybylowicz
Keiser University B.S. in Law Enforcement Operations – Forensics Concentration Graduate

I learned a lot about my subject field while attending Keiser. All my teachers continually promoted success and successful thinking, and my peers helped me to a higher standard than others because they knew I could achieve more.

Christy Marek
Keiser University B.S. in Law Enforcement Operations Graduate

KU taught me how to thoroughly do an investigation, read a police report, and understand crime scenes and photos of crime scenes along with any other evidentiary items. I really loved the classes in our program as well as being able to focus on one class a month. It allowed me to learn more.

Brandon Alexander Presley
Legal Studies Student

“My experience at Keiser has been incredible, especially because of the small class sizes—they’re really catered to us and make learning more personal and engaging. As a veteran, I was worried about adjusting back to a structured routine, but the campus made that transition much easier.   Overall, this campus has truly become like a family to me.”

Sarah S.
Keiser University Medical Assisting Graduate

I cannot thank Keiser University enough for the experience and the learning opportunities I have had here. I never thought that at 20 years old, I would be halfway through my bachelor’s degree and working full-time as a medical assistant.

Quondra B.
Keiser University Medical Assisting Graduate

“I have had the experience of dealing with classes that accommodated my schedule of being a full-time employee as well as a full-time mother of three. The hands-on experience and the knowledge received was outstanding. I was elated by the amount of information I received in such a short period of time.”

Danna Murphy
Master of Science in Nursing Graduate

“I really enjoyed the small class sizes and having an advisor at the campus who was able to guide me when I needed advice. I could take the program online, which helped tremendously as I was staying home with my children. Being able to do my schoolwork on my own timetable helped me to be accessible for my children and my husband.”

Arisnelvys Gonzalez, JD
Paralegal Studies Graduate

“Keiser University provided me with everything I needed for my future career as a licensed Florida Bar Attorney. While at KU I retained an Associates Degree in the Paralegal Studies Program. The Program helped me develop not only the essential skills a paralegal is required to hold but also long-term practical and professional skills.”

Justin Pugh
Full Stack Engineer

“The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.”

John F. Phelan
Fire Chief – Mashpee, MA

“When I first enrolled, I was new to the online educational environment and nervous as to how the experience would go. Keiser University has a knack for selecting educators who are perfect for this method of instruction, which allowed me and my fellow classmates to get up to speed quickly.”

Wayne Webb
Criminal Justice Graduate

“KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program. I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.”

Emily Emilov
Forensic Investigations Graduate

“At Keiser University we’re here to help you succeed by providing the professional and academic foundation to meet your educational goals and objectives.”

Ayden Przybylowicz
Associate of Science in Culinary Arts Graduate

“Because of the experiences I had at Keiser, along with the contacts I made, I made great progress throughout my career already. I thoroughly enjoyed the quality of my education at KU.”

Jennifer Kotzur
Curriculum and Instruction, PhD

“The C & I program at Keiser University is one of the best PhD programs, offering student-center learning and student-first learning. KU provided the rigor and growth I needed to be prepared for my future endeavors.”

Marie Boone
Family Nurse Practitioner, MSN

“I chose Keiser University because I was looking for a local University that was flexible and suited my needs as a parent and full-time RN. The weekly live interactions with the professors were a definite plus. The tuition was reasonable and less than other Universities. Keiser University’s motto, “purity, truth, wisdom” was honored by the commitment of the nursing faculty to the students.”

Javier Araque
Keiser University’s College of Nursing

“My name is Javier Araki, and I’m in the nursing program at Keiser University. What stands out most to me is their students-first approach. Everything is centered on preparing us for the real-world demands of the field. The faculty and staff genuinely support you and help in every way they can. Because of that environment, I truly feel empowered and confident about my future in nursing.”

Anthony Alber
KU Sport Management and Operations, MS Graduate

“I am forever grateful to have been a part of the Keiser Sports Management program! Not only did I gain professional momentum to kickstart my career, I received help from professors that truly care about their students and made great friends along the way.”

Osmara Cailam
Master of Science in Nursing Graduate

“Choosing Keiser was instrumental because they offered small class sizes and the faculty provided one-on-one time with all of the students. Being in an online program, it is essential to have someone accessible to you and the faculty was always there when we needed them. I was also impressed at the structure, organization and curriculum for the program at Keiser.”

Ryan Bushey
Content and Media Production

“My instructors weren’t interested in just teaching. They were invested in every single student. They were invested in me. I’m proud to say I went to Keiser University, if for no other reason, because of my personal and professional development my instructors brought me.”

Jane Krolewski
Master of Science in Family Nurse Practitioner Graduate

“The Family Nurse Practitioner Program at Keiser University is an excellent program managed by a group of dynamic and dedicated professional educators. During my time at Keiser University, there was never a moment when I felt alone or lost. The support and guidance of my instructors were instrumental in accomplishing my professional goals and certification.”

Kiefer Suau
Software Engineering Graduate

“The dedicated faculty and my incredible colleagues continually challenged, inspired, and encouraged me, shaping both my personal and professional growth. With my Bachelor of Science in Software Engineering, I’ve been able to pursue meaningful contributions in public service and technology.”

Jada Vidal
Culinary Arts Graduate

“Keiser was one of the best choices I made for culinary school but you must put in the time, show up, and listen to your chefs.“

Heather S
Keiser University Criminal Justice Graduate

Once I graduated, I found a job right out of college within my degree. I now proudly work for the Florida Department of Juvenile Justice.

Wayne W.
Keiser University Criminal Justice graduate

When I came to Keiser University, I had no idea what I was capable of doing. I knew if I made good grades and worked hard, it would look good on my resume. It would also show my girls how important an education was. So, I worked hard. KU prepared me for Pat Thomas Law Enforcement Academy and the Florida State Correctional program…I have finally reached my goal of becoming a full-time deputy, with the Leon County Sheriff’s Office.

Jason Liska
Keiser Graduate and Lake County Fire Fighter and Paramedic

Liska said he chose the Keiser University Fire Science program because of the professors’ real-life experiences in the field and the convenience of the one-class-at-a-time and one-class-per-month schedule. “You’ve got to find a way to balance things and Keiser was very beneficial in providing me that balance.”

Desiree James
Keiser University Diagnostic Medical Sonography Graduate

I loved that Keiser University focused on one class per month. I feel I gained a lot from this because there were no distractions from other subjects in the same period of time. I found the information for each subject was better retained this way. In addition, my professors were always available for one-on-one help which is nearly unheard of in a large university or state college.

Deanna Confessore
Deanna Confessore – Golf Management graduate – Keiser University

My time at Keiser gave me hands-on experience teaching golf and great mentors to look up to.

Jason Loomis
Executive Director at Great River Golf Club.

“Huge gratitude towards Keiser University, you know, I was a golf enthusiast and wanted to get into the game. And it was a perfect school that opened its doors to me, let me in, and showed me the ropes. And their guidance and education, and not to mention mentorship, even after I graduated, has really propelled me into the professional I am today.”

Samuel Fernandes
Animation and Game Design student – Keiser University

I’m Samuel Fernandes of Keiser University. I’m currently enrolled as a student under the animation and game design bachelors and I enjoy with my whole heart right now. I came to Keiser because it welcomes people and it was very warm and inviting. It allowed me to create the world I want. Here at Keiser, if you want to create world environments, if you want to enlist in characters, the game design program here is perfect.

How to Apply

  1. Submit your online application.
  2. Speak with an admissions advisor.
  3. Provide transcripts or transfer credits.
  4. Enroll and choose your start date.

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📞 Speak to Your Advisor: 1-888-753-4737

Keiser University’s graduate sport management and operations program serves experienced professionals and motivated graduates ready to build on their education and step into leadership roles across the sports industry. With an online format, flexible eight-week terms, and a curriculum built around sport administration, event management, sports marketing, sports analytics, and business strategy, the MSSMO aligns with your professional goals and the demands of a competitive job market. Whether you are aiming to become an athletic director, general manager, sports agent, or event coordinator, Keiser provides the graduate program and student support to get you there.

Apply Now

Top Questions About Earning a Master’s Degree in Sports Management

What is an MSSMO degree?

A Master of Science in Sport Management and Operations (MSSMO) is a graduate-level program focused on the strategic, operational, and leadership aspects of the sports industry. It equips students with the knowledge and skills to manage sports organizations, events, facilities, and teams across all levels.

Can I earn a sports management degree online at Keiser University?

Yes. Keiser University’s Master of Science in Sport Management and Operations is offered online, giving students the flexibility to complete their graduate program without relocating or pausing their careers. Students receive the same quality instruction, industry-relevant coursework, and student success resources available to on-campus learners.

What is the difference between a bachelor's degree and a master's degree in sports management?

A bachelor’s degree in sports management provides foundational knowledge in sport marketing, business, law, and event operations, preparing students for entry-level and mid-level roles. The master’s degree in sports management builds on that undergraduate degree with advanced coursework in sport administration, sports analytics, public relations, and leadership strategy, positioning graduates for senior roles such as athletic director, general manager, and sports operations director.

What careers can I pursue with a master's degree in sports management?

Graduates of the MSSMO pursue roles across the sports industry, including athletic director, general manager, sports event coordinator, facilities management director, sports marketing specialist, sports agent, public relations specialist, and team operations manager. Job opportunities exist with professional sports teams, collegiate athletic departments, sports organizations, and sports-related startups.

Can I receive credit for courses completed at another institution?

Keiser University’s Graduate School welcomes transfer credits from accredited institutions, subject to evaluation and approval. Key transfer credit policies include:

  • Master’s degree students may transfer up to 12 graduate-level credits (master’s or doctoral level) from an accredited college or university, provided the courses are equivalent to relevant Keiser University courses.
  • Doctoral degree students may transfer up to 18 graduate-level credits (master’s or doctoral level) with evaluation and approval.
  • Undergraduate credits are not transferable to graduate-level programs.
  • Credits from non-accredited institutions that are substantially equivalent in content may be granted on a course-by-course basis.
  • Transfer credits from non-U.S. institutions are evaluated through an approved educational evaluator service confirming equivalency to coursework at a U.S. accredited institution.
  • Acceptable courses must be equivalent to a grade of B or higher; courses with a Pass or Satisfactory grade may be considered at the discretion of the Dean.

Credit transfer benefits: students who have earned credits at other institutions may be able to apply them toward their degree, helping reduce overall tuition costs and time to completion. Credit transfer is subject to evaluation and approval. For full details, refer to the Graduate School transfer of credit FAQ.

Is financial aid available for online students?

Yes. Online students can access the same financial aid resources as campus-based students, including scholarships and tuition assistance programs. For more details, refer to the Graduate School Prospective Students FAQ.

How does a Master of Science in Sport Management and Operations (MSSMO) prepare me for real-world careers?

The MSSMO program blends industry-focused coursework with practical case studies and real-world scenarios to develop leadership and problem-solving skills. Students gain hands-on experience in areas like event planning, sports marketing, facility operations, and organizational management.

Is the sports management program accredited?

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, bachelor’s, master’s, and doctoral degrees. Learn more about Keiser University accreditation. The SACSCOC accreditation ensures Keiser University meets rigorous quality standards, which is crucial for students as it affects access to federal financial aid, the transferability of credits to other accredited schools, and recognition of graduate degree programs. This accreditation signifies that the institution adheres to standards that ensure educational quality and institutional effectiveness.

How long does it take to complete the master's degree in sports management?

The MSSMO takes approximately 12-24 months to complete, depending on your course load and whether you attend full-time or part-time. Students who transfer credits from previous graduate work may complete the program faster. Contact the admissions team for a personalized timeline based on your situation.

How much does it cost to earn this degree?

Tuition at Keiser University varies by degree program. Keiser offers financial aid, military and veteran benefits, scholarships, and tuition reimbursement to those who qualify, which can affect total tuition cost. For more detailed cost information, please contact an admissions counselor. Get more information about Keiser University’s tuition and costs. Or view the College of Golf Tuition and Fees page.

What courses are required in the sports management master's program?

Courses in the Master of Science in Sport Management and Operations include Sport Business Management, Venue and Event Operations, Governance and Policy in Sport Organizations, Sport Marketing and Revenue Generation, Sport Communications and Public Relations, Sponsorship and Fundraising, Sport Finance and Economics, Legal Aspects of Sport and Risk Management, Sport Leadership and Ethics, Technology and Social Media in Sport, Internship, and Sport Management and Operations Capstone. Your academic advisor will guide your course path based on your professional goals and any eligible transfer credits.

What is the difference between sport management and sport administration?

Sport management focuses on the business side of running sports organizations, including marketing, finance, event management, and team operations. Sport administration covers the governance, policy, and compliance functions within athletic departments and sports organizations. Keiser’s MSSMO covers both, giving graduates a complete skill set for the full range of roles across the sports industry.