Keiser University

Business Analytics, BA

Keiser University

This program is available in the following campuses:


Keiser University’s Bachelor of Arts degree in Business Analytics prepares students for a career in Business Analytics, also known as Business Intelligence. Students are offered an integrated business and information technology education that is the key driver to ask the right questions to uncover the strategic information needs within organizations, answer these questions by extracting and assessing meaningful data, and clearly communicate the information from the data so that sound decisions can be made. The emphasis of this program is on developing students’ business, technological, analytical, and communication skills. During the application components of this program, students work independently, in groups, and with community organizations to further develop the necessary skills needed for a business analyst.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its objectives.

  • Prepare students’ abilities to understand business concepts, terms, and theories.
  • Prepare students in becoming proficient in the use of computer languages, databases, and other applications of information technology.
  • Develop students’ understanding of business problems.
  • Develop students’ analytical skills used in business decisions.
  • Develop students’ ability to solve problems through the use of critical thinking techniques.
  • Develop students’ communication skills necessary to meet the needs of business organizations.
  • Prepare students for a professional work environment as a business analyst.

Prerequisites for Major Courses


Program Outline

To receive a Bachelor of Arts degree in Business Analytics, students must earn 131 credit hours. Program requirements are as follows:

Lower Division Business Analytics Major Courses (29 credit hours)
Accounting Principles I3.0 credit hours
Accounting Principles II3.0 credit hours
Financial Management3.0 credit hours
Principles of  Management3.0 credit hours
Introduction to  Marketing3.0 credit hours
Essentials of   Networking3.0 credit hours
Web Systems3.0 credit hours
Problem Solving Using  Computer Software3.0 credit hours
Integrated Studies  Capstone Course For Lower Division3.0 credit hours

Lower Division General Education Courses (40.0 credit hours) (pdf file)
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NOTE: All lower division major and general education courses must be  successfully completed before upper division courses are undertaken.

Upper Division Business Analytics Major Courses (54 credit hours)
Managerial  Accounting3.0 credit hours
Legal/Ethical  Environment of Business3.0 credit hours
Principles of  Managerial Finance3.0 credit hours
Introduction to  Management and Organizational  Behavior3.0 credit hours
Project  Management3.0 credit hours
Marketing  Strategy3.0 credit hours
Business Case Studies  Analysis3.0 credit hours
Quantitative Approach  to Business3.0 credit hours
Introduction to  Business Programming3.0 credit hours
Systems Analysis  Methodologies3.0 credit hours
Introduction to  Business Intelligence3.0 credit hours
Advanced Business  Intelligence3.0 credit hours
Database Management  Systems3.0 credit hours
Data Mining and  Warehousing3.0 credit hours
Cloud and Internet  Computing3.0 credit hours
Integrated Studies  Capstone Course    or3.0 credit hours
Integrated Studies  Capstone Course3.0 credit hours
Internship in  Business Analytics: Information Systems  and Operations Management  or3.0 credit hours
Special Topic and  Projects in Operations Analysis3.0 credit hours
Upper Division General Education  (9.0 credit hours)
Intermediate  Statistics3.0 credit hours
Management  Information Systems3.0 credit hours
Group Communication  and Team Interaction3.0 credit hours

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald, Graphic Arts and Design Graduate

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada, Graphic Arts and Design Graduate

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly, Occupational Therapy Assistant Graduate

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N., Nursing Graduate

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios, Medical Assisting Graduate

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores, BA in Accounting Graduate

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella, MBA Graduate

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C, MS in Physician Assistant Graduate

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon, Criminal Justice Graduate

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou, Histotechnology Graduate

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams, BA in Business Administration Graduate

Keiser helped change my life by getting my education at the right school! I have been going to another school before, dropped out because I felt that I was not getting enough information that I need. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor, Medical Assisting Graduate

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley, Information Technology Graduate

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate