Keiser University

Social Media Communications, BS

Keiser University

This program is available in the following campuses:

Flagship Residential Campus, Lakeland, Port St. Lucie

The Keiser University Bachelor of Science in Social Media Communications prepares students for careers in the fields of marketing, advertising, communications, technology, and management with a special focus on social media and its applications. Students are offered courses in management, marketing, technology, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply social media theory and practice in the workplace, both locally and globally.

Program Objectives

Program Objectives
The following objectives are designed to meet Keiser University’s mission and its goals:

  • Apply key concepts of communication theory and practice in the workplace
  • Understand communication concepts of social media and how to apply these concepts within the workplace
  • Understand and apply management and marketing skills in connection with the evolving landscape of social media
  • Utilize technology required within the framework of social media to optimize marketing potential in the workplace

Prerequisites for Major Courses


Program Outline

Lower Division Social Media Communications Major Courses (18.0 credit hours)
Introduction to Mktg/Self Promotion 3.0 Credit Hours
Introduction to Social Media Platforms 3.0 Credit Hours
Entrepreneurship 3.0 Credit Hours
Principles of Management 3.0 Credit Hours
Introduction to Marketing 3.0 Credit Hours
Human Resource Management 3.0 Credit Hours
Social Media Communications Upper Division Courses (60.0 credit hours)
Persuasion 3.0 credit hours
Business and Professional Communication 3.0 credit hours
Cross-Cultural Communication 3.0 credit hours
Communication, Technology, and Change 3.0 credit hours
Political Communication 3.0 credit hours
History and Philosophy of American Media 3.0 credit hours
Introduction to Communication Research 3.0 credit hours
Public Relations 3.0 credit hours
Information Resources Management in the Public Sector 3.0 credit hours
Public Relations Campaigns 3.0 credit hours
Communication Law and Ethics 3.0 credit hours
Social Media and Society 3.0 credit hours
Internship OR Capstone 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Consumer Behavior 3.0 credit hours
Advertising/Promotional Management 3.0 credit hours
Marketing Strategy 3.0 credit hours
Service Marketing 3.0 credit hours
E-Marketing 3.0 credit hours
Industrial/Organizational Psychology 3.0 credit hours
Project Management 3.0 credit hours
International Business 3.0 credit hours
Upper Division General Education Courses (12.0 credit hours)
Management Information Systems 3.0 credit hours
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours

Lower Division General Education Courses (33.0 credit hours) (pdf file)
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The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald, Graphic Arts and Design Graduate

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada, Graphic Arts and Design Graduate

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

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Without the education I received at Keiser University, I would not be where I am today!

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I not only received an excellent education but also encouragement and training that built my self-confidence every day.

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I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

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Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella, MBA Graduate

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

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Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

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I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou, Histotechnology Graduate

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

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Keiser helped change my life by getting my education at the right school! I have been going to another school before, dropped out because I felt that I was not getting enough information that I need. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor, Medical Assisting Graduate

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Marla Hadley, Information Technology Graduate

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

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