The Keiser University Bachelor of Science in Social Media Communications prepares students for careers in the fields of marketing, advertising, communications, technology, and management with a special focus on social media and its applications. Students are offered courses in management, marketing, technology, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply social media theory and practice in the workplace, both locally and globally.
The following objectives are designed to meet Keiser University’s mission and its goals:
To receive a Bachelor of Science degree in Social Media Communications, students must earn 126.0 credit hours. Program requirements are as follows:
|Social Media Communications Upper Division Courses (60.0 credit hours)|
|Persuasion||3.0 credit hours|
|Business and Professional Communication||3.0 credit hours|
|Cross-Cultural Communication||3.0 credit hours|
|Communication, Technology, and Change||3.0 credit hours|
|Political Communication||3.0 credit hours|
|History and Philosophy of American Media||3.0 credit hours|
|Introduction to Communication Research||3.0 credit hours|
|Public Relations||3.0 credit hours|
|Information Resources Management in the Public Sector||3.0 credit hours|
|Public Relations Campaigns||3.0 credit hours|
|Communication Law and Ethics||3.0 credit hours|
|Social Media and Society||3.0 credit hours|
|Internship||3.0 credit hours|
|Sales and Sales Management||3.0 credit hours|
|Consumer Behavior||3.0 credit hours|
|Advertising/Promotional Management||3.0 credit hours|
|Marketing Strategy||3.0 credit hours|
|Service Marketing||3.0 credit hours|
|E-Marketing||3.0 credit hours|
|Industrial/Organizational Psychology||3.0 credit hours|
|Project Management||3.0 credit hours|
|International Business||3.0 credit hours|
|Upper Division General Education Courses (12.0 credit hours)|
|Management Information Systems||3.0 credit hours|
|Professional Writing||3.0 credit hours|
|Critical Thinking||3.0 credit hours|
Lower Division General Education Courses (30.0 credit hours) (pdf file)
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