The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.
The following objectives are designed to meet Keiser University’s mission and its goals:
|Lower Division Integrated Marketing Communications Major Courses (18.0 credit hours)|
|Introduction to Mktg/Self Promotion||3.0 Credit Hours|
|Introduction to Social Media Platforms||3.0 Credit Hours|
|Entrepreneurship||3.0 Credit Hours|
|Principles of Management||3.0 Credit Hours|
|Introduction to Marketing||3.0 Credit Hours|
|Human Resource Management||3.0 Credit Hours|
|Integrated Marketing Communications Upper Division Courses (60.0 credit hours)|
|Persuasion||3.0 credit hours|
|Business and Professional Communication||3.0 credit hours|
|Cross-Cultural Communication||3.0 credit hours|
|Communication, Technology, and Change||3.0 credit hours|
|Political Communication||3.0 credit hours|
|History and Philosophy of American Media||3.0 credit hours|
|Introduction to Communication Research||3.0 credit hours|
|Public Relations||3.0 credit hours|
|Communication Law and Ethics||3.0 credit hours|
|Social Media and Society||3.0 credit hours|
|Consumer Behavior||3.0 credit hours|
|Advertising/Promotional Management||3.0 credit hours|
|Marketing Strategy||3.0 credit hours|
|Service Marketing||3.0 credit hours|
|E-Marketing||3.0 credit hours|
|Industrial/Organizational Psychology||3.0 credit hours|
|Project Management||3.0 credit hours|
|International Business||3.0 credit hours|
|Upper Division General Education Courses (12.0 credit hours)|
|Management Information Systems||3.0 credit hours|
|Professional Writing||3.0 credit hours|
|Critical Thinking||3.0 credit hours|
Lower Division General Education Courses (33.0 credit hours) (pdf file)
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