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Integrated Marketing Communications, BS

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus, Lakeland, Port St. Lucie

The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.

Program Objectives

Program Objectives
The following objectives are designed to meet Keiser University’s mission and its goals:

  • Apply key concepts of communication theory and practice in the workplace
  • Understand communication concepts of social media and how to apply these concepts within the workplace
  • Understand and apply management and marketing skills in connection with the evolving landscape of marketing and communications
  • Utilize technology required within the framework of communications and marketing to optimize potential in the workplace

Prerequisites for Major Courses

None

Program Outline

Lower Division Integrated Marketing Communications Major Courses (18.0 credit hours)
Introduction to Mktg/Self Promotion 3.0 Credit Hours
Introduction to Social Media Platforms 3.0 Credit Hours
Entrepreneurship 3.0 Credit Hours
Principles of Management 3.0 Credit Hours
Introduction to Marketing 3.0 Credit Hours
Human Resource Management 3.0 Credit Hours
Integrated Marketing Communications Upper Division Courses (60.0 credit hours)
Persuasion 3.0 credit hours
Business and Professional Communication 3.0 credit hours
Cross-Cultural Communication 3.0 credit hours
Communication, Technology, and Change 3.0 credit hours
Political Communication 3.0 credit hours
History and Philosophy of American Media 3.0 credit hours
Introduction to Communication Research 3.0 credit hours
Public Relations 3.0 credit hours
Communication Law and Ethics 3.0 credit hours
Social Media and Society 3.0 credit hours
Consumer Behavior 3.0 credit hours
Advertising/Promotional Management 3.0 credit hours
Marketing Strategy 3.0 credit hours
Service Marketing 3.0 credit hours
E-Marketing 3.0 credit hours
Industrial/Organizational Psychology 3.0 credit hours
Project Management 3.0 credit hours
International Business 3.0 credit hours
Upper Division General Education Courses (12.0 credit hours)
Management Information Systems 3.0 credit hours
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours

Lower Division General Education Courses (33.0 credit hours) (pdf file)
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