Business Analytics Degree, BA - Curriculum - Keiser University
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Business Analytics, BA

Keiser University

This program is available in the following Florida campuses:

Shanghai, China

Keiser University’s Bachelor of Arts degree in Business Analytics prepares students for a career in Business Analytics, also known as Business Intelligence. Students are offered an integrated business and information technology education that is the key driver to ask the right questions to uncover the strategic information needs within organizations, answer these questions by extracting and assessing meaningful data, and clearly communicate the information from the data so that sound decisions can be made. The emphasis of this program is on developing students’ business, technological, analytical, and communication skills. During the application components of this program, students work independently, in groups, and with community organizations to further develop the necessary skills needed for a business analyst.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its objectives.

  • Prepare students’ abilities to understand business concepts, terms, and theories.
  • Prepare students in becoming proficient in the use of computer languages, databases, and other applications of information technology.
  • Develop students’ understanding of business problems.
  • Develop students’ analytical skills used in business decisions.
  • Develop students’ ability to solve problems through the use of critical thinking techniques.
  • Develop students’ communication skills necessary to meet the needs of business organizations.
  • Prepare students for a professional work environment as a business analyst.

Prerequisites for Major Courses


Program Outline

To receive a Bachelor of Arts degree in Business Analytics, students must earn 130 credit hours. Program requirements are as follows:

Lower Division Business Analytics Major Courses (27 credit hours)
Accounting Principles I 3.0 credit hours
Accounting Principles II 3.0 credit hours
Financial Management 3.0 credit hours
Principles of  Management 3.0 credit hours
Introduction to  Marketing 3.0 credit hours
Essentials of   Networking 3.0 credit hours
Web Systems 3.0 credit hours
Problem Solving Using  Computer Software 3.0 credit hours
Integrated Studies  Capstone Course For Lower Division 3.0 credit hours

Lower Division General Education Courses (40.0 credit hours) (pdf file)
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NOTE: All lower division major and general education courses must be  successfully completed before upper division courses are undertaken.

Upper Division Business Analytics Major Courses (54 credit hours)
Managerial  Accounting 3.0 credit hours
Legal/Ethical  Environment of Business 3.0 credit hours
Principles of  Managerial Finance 3.0 credit hours
Introduction to  Management and Organizational  Behavior 3.0 credit hours
Project  Management 3.0 credit hours
Marketing  Strategy 3.0 credit hours
Business Case Studies  Analysis 3.0 credit hours
Quantitative Approach  to Business 3.0 credit hours
Introduction to  Business Programming 3.0 credit hours
Systems Analysis  Methodologies 3.0 credit hours
Introduction to  Business Intelligence 3.0 credit hours
Advanced Business  Intelligence 3.0 credit hours
Database Management  Systems 3.0 credit hours
Data Mining and  Warehousing 3.0 credit hours
Cloud and Internet  Computing 3.0 credit hours
Integrated Studies  Capstone Course    or 3.0 credit hours
Integrated Studies  Capstone Course 3.0 credit hours
Internship in  Business Analytics: Information Systems  and Operations Management  or 3.0 credit hours
Special Topic and  Projects in Operations Analysis 3.0 credit hours
Upper Division General Education  (9.0 credit hours)
Intermediate  Statistics 3.0 credit hours
Management  Information Systems 3.0 credit hours
Group Communication  and Team Interaction 3.0 credit hours

Mrs. Percy and Mr. Williams believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. And Mrs. Crawford from student services helped me find a job before I even graduated. She was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The two instructors that have impacted my life are Mr. Williams and Mrs. Percy. Both of them believed in my ability to become a great graphic designer, regardless of how I felt about my skills. I appreciate their motivation to get me to where I am today.

Justin Pugh

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate