The Mission of the Automotive Dealership Management Program is to provide a quality overall education experience, which provides students with the skills necessary for success in employment, management, or ownership of today’s complex and changing automotive and vehicle retail distribution systems.
Keiser University’s Bachelor of Arts in Business Administration: Automotive Dealership Management program prepares students with the skills needed to become future industry leaders. The curriculum examines various environmental factors influencing the automotive industry such as technological progress, consumer expectations, government regulation, and personal mobility. Students will be exposed to the unique challenges facing todays automotive and vehicle retail distribution systems and graduates will be equipped with the knowledge, skills, and techniques to thrive in this new environment.
The overall objective of the program is to provide the student with the highest level of educational value in order to provide the tools necessary for success in today’s automotive dealership and vehicle retailing environment. Upon completion of this program students are able to:
To receive a Bachelor of Arts degree in Business Administration: Automotive Dealership Management, students must earn 124.0 credit hours. Program requirements are as follows:
|Lower Division Business Major Requirements (7.0 credit hours)|
|Automotive Retail Overview||3.0 credit hours|
|Customer and Employee Retention Strategies||3.0 credit hours|
|Practicum I||1.0 credit hour|
|Lower Division Business Core Courses (24.0 credit hours)|
|Accounting Principles I||3.0 credit hours|
|Accounting Principles II||3.0 credit hours|
|Business Law||3.0 credit hours|
|Financial Management||3.0 credit hours|
|Entrepreneurship||3.0 credit hours|
|Principles of Management||3.0 credit hours|
|Human Resources Management||3.0 credit hours|
|Introduction to Marketing||3.0 credit hours|
|Behavioral/Social Science (9.0 credit hours)|
|American History Since 1876||3.0 credit hours|
|Political Science||3.0 credit hours|
|* Introduction to Psychology||3.0 credit hours|
|* Sociology||3.0 credit hours|
|Critical Thinking||3.0 credit hours|
|Communications (3.0 credit hours)|
|Speech Communications||3.0 credit hours|
|Computers (3.0 credit hours)|
|Introduction to Computers||3.0 credit hours|
|Economics (6.0 credit hours)|
|Microeconomics||3.0 credit hours|
|Macroeconomics||3.0 credit hours|
|English (6.0 credit hours)|
|* English Composition I||3.0 credit hours|
|* English Composition II||3.0 credit hours|
|Humanities/Fine Arts (3.0 credit hours)|
|* American Literature||3.0 credit hours|
|* English Literature||3.0 credit hours|
|Mathematics (9.0 credit hours)|
|College Algebra||3.0 credit hours|
|Statistics||3.0 credit hours|
|Intermediate Statistics||3.0 credit hours|
|Natural Science (6.0 credit hours)|
|General Biology||3.0 credit hours|
|Environmental Science||3.0 credit hours|
* Must be completed with a grade of "C" or higher for Gordon Rule Credit.
|Upper Division Automotive Major Courses (21.0 credit hours)|
|Sales Functions of Automotive Retail Distribution Systems||3.0 credit hours|
|Service & Parts Functions of Automotive Retail Distribution Systems||3.0 credit hours|
|Automotive Dealership Sales Strategies & Tactics||3.0 credit hours|
|Automotive Retail Distribution Accounting||3.0 credit hours|
|Legal & Regulatory Issues||3.0 credit hours|
|Automotive Financial Analysis & Business Forecasting Techniques||3.0 credit hours|
|Capstone Course: Exercising Leadership in Automotive Retail Distribution||3.0 credit hours|
|Upper Division Business Core Courses (15.0 credit hours)|
|Introduction to Management & Organizational Behavior||3.0 credit hours|
|Introduction to Business Intelligence||3.0 credit hours|
|Project Management||3.0 credit hours|
|Operations Management||3.0 credit hours|
|Management Information Systems||3.0 credit hours|
|Upper Division Elective Courses (12.0 credit hours) - Select Track A or B|
|Track A - 3 Elective Courses in General Education or Business||9.0 credit hours|
|Track A - Practicum II||3.0 credit hours|
|Track B - Internship||12.0 credit hours|
Note: All lower division major and general education courses should be successfully completed before upper division courses.
* ACBSP Accredited.
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My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.
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