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Integrated Marketing Communications, BS – Licenciatura en Comunicaciones Integradas de Marketing (en Español)

Keiser University

Este programa está disponible en los siguientes campus de Florida:

San Marcos, Carazo, Nicaragua

La Licenciatura en Comunicaciones Integradas de Marketing de Keiser University prepara a los estudiantes para carreras en los campos de marketing, publicidad, relaciones públicas, comunicaciones, tecnología de redes sociales y sus aplicaciones y administración. A los estudiantes se les ofrecen cursos de administración, marketing, relaciones públicas, tecnología / aplicaciones de redes sociales y comunicaciones con el fin de aprender conceptos clave para la toma de decisiones éticas y otros elementos de marketing / comunicación. Los estudiantes también aprenderán a aplicar las teorías y prácticas de marketing y comunicación en el lugar de trabajo, tanto a nivel local como global.

Objectivos del Programa

Los siguientes objetivos están diseñados para cumplir con la misión y las metas de Keiser University:

  • Aplicar conceptos clave de la teoría y la práctica de la comunicación en el lugar de trabajo;
  • Comprender los conceptos de comunicación de las redes sociales y cómo aplicar estos conceptos en el lugar de trabajo;
  • Comprender y aplicar las habilidades de gestión y marketing en relación con el panorama cambiante del marketing y las comunicaciones;
  • Utilizar la tecnología requerida en el marco de las comunicaciones y el marketing para optimizar el potencial en el lugar de trabajo.

Cursos de División Inferior

Cursos Principales de Comunicaciones de Marketing Integradas de la División Inferior (18.0 horas crédito)
Introducción al Mercadeo/ Autopromoción 3.0 horas crédito
Introducción a las plataformas de redes sociales 3.0 horas crédito
Emprendedurismo 3.0 horas crédito
Principios de gerencias 3.0 horas crédito
Introducción al mercadeo 3.0 horas crédito
Gerencia de Recursos Humanos 3.0 horas crédito
3.0 horas crédito
Cursos Principales de Marketing de Redes Sociales de la División Inferior (27.0 horas crédito)
Introducción al mercadeo/ Autopromoción 3.0 horas crédito
Sistemas de entrega I 3.0 horas crédito
Sistemas de entrega II 3.0 horas crédito
Derecho empresarial 3.0 horas crédito
Emprendedurismo 3.0 horas crédito
Principios de Gerencia 3.0 horas crédito
Gerencia de Recursos Humanos 3.0 horas crédito
Introducción al mercadeo 3.0 horas crédito
Ciencias Sociales/Ciencias del Comportamiento (3.0 horas crédito)
Ciencias Políticas 3.0 horas crédito
Introducción a la Psicología 3.0 horas crédito
Sociología 3.0 horas crédito
Sistemas (3.0 horas crédito)
Introducción a la Informática 3.0 horas crédito
Computadora (3.0 horas crédito)
Introducción a la Computación 3.0 horas crédito
Ciencias Sociales y Comportamiento (3.0 horas crédito)
Introducción a la informática 3.0 horas crédito
Inglés (6.0 horas crédito)
Composición en inglés I 3.0 horas crédito
Composición en inglés II 3.0 horas crédito
Humanidades Y Finas Artes (3.0 horas crédito)
Literatura Americana 3.0 horas crédito
Literatura Inglesa 3.0 horas crédito
Matemáticas (6.0 horas crédito)
Algebra de nivel superior 3.0 horas crédito
Matemáticas de nivel superior 3.0 horas crédito
Aplicaciones de la matemática 3.0 horas crédito
Estadística 3.0 horas crédito
Ciencias Naturales (6.0 horas crédito)
Biología General 3.0 horas crédito
Biología avanzada 3.0 horas crédito
Ciencias del Ambientales 3.0 horas crédito

Cursos de la División Superior

Cursos de la División Superior de Communicaciones de Marketing Integradas (60.0 horas crédito)
Comunicación intercultural 3.0 horas crédito
Comunicación, tecnología y cambio 3.0 horas crédito
Comunicación Política 3.0 horas crédito
Historia y filosofía de los medios Americanos 3.0 horas crédito
Introducción a la investigación de medios 3.0 horas crédito
Relaciones publicas 3.0 horas crédito
Ley de comunicación y ética 3.0 horas crédito
Redes sociales y sociedad 3.0 horas crédito
Comportamiento del consumidor 3.0 horas crédito
Gestión publicitaria / promocional 3.0 horas crédito
Estrategia de mercadeo 3.0 horas crédito
Mercadeo de servicios 3.0 horas crédito
Mercadeo electrónico 3.0 horas crédito
Psicología industrial/organizacional 3.0 horas crédito
Gerencia de proyectos 3.0 horas crédito
Negocios Internacionales 3.0 horas crédito
Cursos de educación general de la división superior (12.0 horas crédito)
Gerencia de sistemas de información 3.0 horas crédito
Escritura profesional 3.0 horas crédito
Pensamiento crítico 3.0 horas crédito

Nota: Todos los cursos de educación general y principal de la división inferior deben completarse con éxito antes de que se inicien los cursos de la división superior.

My instructors believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. Student services helped me find a job before I even graduated. Everyone was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.

Justin Pugh

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate