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Integrated Marketing Communications, BS

The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its goals:

  • Apply key concepts of communication theory and practice in the workplace;
  • Understand communication concepts of social media and how to apply these concepts within the workplace;
  • Understand and apply management and marketing skills in connection with the evolving landscape of marketing and communications;
  • Utilize technology required within the framework of communications and marketing to optimize potential in the workplace.

Prerequisites for Major Courses


Lower Division Courses

Lower Division Integrated Marketing Communications Major Courses (18.0 credit hours)
Introduction to Communication Studies 3.0 credit hours
Introduction to Social Media Platforms 3.0 credit hours
Entrepreneurship 3.0 credit hours
Principles of Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours
Human Resource Management 3.0 credit hours
Behavioral/Social Science (6.0 credit hours)
Political Science 3.0 credit hours
Introduction to Psychology 3.0 credit hours
Sociology 3.0 credit hours
Strategies for Success 3.0 credit hours
Communications (3.0 credit hours)
Speech Communication 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
English (6.0 credit hours)
English Composition I 3.0 credit hours
English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature 3.0 credit hours
English Literature 3.0 credit hours
Mathematics (6.0 credit hours)
College Algebra 3.0 credit hours
College Mathematics 3.0 credit hours
Applications of Mathematics 3.0 credit hours
Statistics 3.0 credit hours
Natural Science (6.0 credit hours)
General Biology 3.0 credit hours
Advanced Biology 3.0 credit hours
Environmental Science 3.0 credit hours

Upper Division Courses

Integrated Marketing Communications Upper Division Courses (42.0 credits)
Interpersonal Communications 3.0 credit hours
Business and Professional Communication 3.0 credit hours
Cross-Cultural Communication 3.0 credit hours
Media Theory and Effects 3.0 credit hours
Political Communication 3.0 credit hours
Introduction to Communication Research 3.0 credit hours
Communication Law and Ethics 3.0 credit hours
Public Relations Campaigns 3.0 credit hours
Multimedia Writing 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Consumer Behavior 3.0 credit hours
Advertising and Promotional Management 3.0 credit hours
Marketing Strategy 3.0 credit hours
Internship OR Capstone 3.0 credit hours
Additional Major Courses If Not Taking Public Relations Concentration (18.0 credit hours)
Conflict Resolution 3.0 credit hours
Service Marketing 3.0 credit hours
E-Marketing 3.0 credit hours
Industrial/Organizational Psychology 3.0 credit hours
Project Management 3.0 credit hours
International Business 3.0 credit hours
Public Relations Concentration (18.0 credits)
Strategic Storytelling and Digital Content Creation 3.0 credit hours
Public Relations and Event Planning 3.0 credit hours
Sports Communication 3.0 credit hours
Crisis Communications 3.0 credit hours
Managing Media Relations 3.0 credit hours
International Public Relations 3.0 credit hours
Upper Division General Education Courses (12.0 credit hours)
Management Information Systems 3.0 credit hours
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours

Note: All lower division major and general education courses should be successfully completed before upper division courses are undertaken.

Program Outcomes

Not yet reviewed by ACBSP.

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