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Keiser Graduate School

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Integrated Marketing Communications, BS

The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its goals:

  • Apply key concepts of communication theory and practice in the workplace;
  • Understand communication concepts of social media and how to apply these concepts within the workplace;
  • Understand and apply management and marketing skills in connection with the evolving landscape of marketing and communications;
  • Utilize technology required within the framework of communications and marketing to optimize potential in the workplace.

Prerequisites for Major Courses

None.

Lower Division Courses

Lower Division Integrated Marketing Communications Major Courses (18.0 credit hours)
Introduction to Communication Studies 3.0 credit hours
Introduction to Social Media Platforms 3.0 credit hours
Entrepreneurship 3.0 credit hours
Principles of Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours
Human Resource Management 3.0 credit hours
Behavioral/Social Science (6.0 credit hours)
Political Science 3.0 credit hours
Introduction to Psychology 3.0 credit hours
Sociology 3.0 credit hours
Strategies for Success 3.0 credit hours
Communications (3.0 credit hours)
Speech Communication 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
English (6.0 credit hours)
English Composition I 3.0 credit hours
English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature 3.0 credit hours
English Literature 3.0 credit hours
Mathematics (6.0 credit hours)
College Algebra 3.0 credit hours
College Mathematics 3.0 credit hours
Applications of Mathematics 3.0 credit hours
Statistics 3.0 credit hours
Natural Science (6.0 credit hours)
General Biology 3.0 credit hours
Advanced Biology 3.0 credit hours
Environmental Science 3.0 credit hours

Upper Division Courses

Integrated Marketing Communications Upper Division Courses (42.0 credits)
Interpersonal Communications 3.0 credit hours
Business and Professional Communication 3.0 credit hours
Cross-Cultural Communication 3.0 credit hours
Media Theory and Effects 3.0 credit hours
Political Communication 3.0 credit hours
Introduction to Communication Research 3.0 credit hours
Communication Law and Ethics 3.0 credit hours
Public Relations Campaigns 3.0 credit hours
Multimedia Writing 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Consumer Behavior 3.0 credit hours
Advertising and Promotional Management 3.0 credit hours
Marketing Strategy 3.0 credit hours
Internship OR Capstone 3.0 credit hours
Additional Major Courses If Not Taking Public Relations Concentration (18.0 credit hours)
Conflict Resolution 3.0 credit hours
Service Marketing 3.0 credit hours
E-Marketing 3.0 credit hours
Industrial/Organizational Psychology 3.0 credit hours
Project Management 3.0 credit hours
International Business 3.0 credit hours
Public Relations Concentration (18.0 credits)
Strategic Storytelling and Digital Content Creation 3.0 credit hours
Public Relations and Event Planning 3.0 credit hours
Sports Communication 3.0 credit hours
Crisis Communications 3.0 credit hours
Managing Media Relations 3.0 credit hours
International Public Relations 3.0 credit hours
Upper Division General Education Courses (12.0 credit hours)
Management Information Systems 3.0 credit hours
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours

Note: All lower division major and general education courses should be successfully completed before upper division courses are undertaken.

Program Outcomes

Not yet reviewed by ACBSP.

My instructors believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. Student services helped me find a job before I even graduated. Everyone was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.

Justin Pugh

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate