Keiser University

Business Administration, BA (BABA) *

Learn the skills you need to succeed in today’s fast-paced business environment. Our business degree programs can potentially help you gain a well-rounded business education that can enhance your career opportunities.

Offered with Concentrations in:

Program Description

Keiser University’s Bachelor of Arts degree in Business Administration focuses on a more in-depth study of the functional areas of business, communication skills, ethical business practices and technology skills needed in today’s global business environment. The program offers various concentrations that allow students to specialize in a specific business discipline to enhance their career opportunities within that field.  The program includes opportunities for students to apply skills and knowledge learned throughout the program.


Keiser University’s Bachelor of Arts degree in Business Administration is intended to prepare career focused students with comprehensive knowledge of business principles. Students are offered a well-rounded business education as they learn the key content areas of management, marketing, finance, accounting, economics, and law; this includes exposure to how technology, ethical decision-making and other business elements are transforming workplaces locally and globally.