Lights camera action. The hospitality and tourism industry of greater north Florida celebrated at the 9th Annual ROSE Awards. The North Florida Hotel & Lodging Association recognized, Northeast Florida front line hospitality employees who demonstrate excellent customer service. These industry champions showcase the region’s commitment to creating an extraordinary visitor experience. Hospitality Management student, Rodney Bennett from the Jacksonville campus, was one of the nominees at the gala. Rodney demonstrates leadership, discipline and has a passion to serve others.