Bachelor of Arts in Business Administration - Keiser University
For Keiser University's Coronavirus Updates, Click Here
Keiser University Seal
Program ObjectivesPrerequisitesProgram Outline

Business Administration, BA (BABA) *

Keiser University

This program is available in the following Florida campuses:

Clearwater, Daytona Beach, Flagship Residential Campus, Fort Lauderdale, Fort Myers, Jacksonville, Lakeland, Melbourne, Miami, Naples, New Port Richey, Online Division, Orlando, Patrick Space Force Base, Pembroke Pines, Port St. Lucie, San Marcos, Carazo, Nicaragua, Sarasota, Tallahassee, Tampa, West Palm Beach

Accredited by Accreditation Council for Business Schools and Programs (ACBSP)

Learn the skills you need to succeed in today’s fast-paced business environment. Our business degree programs can potentially help you gain a well-rounded business education that can enhance your career opportunities.

Offered with Concentrations in:

  • Management
  • Hospitality Management (not offered online)
  • Human Resources Management
  • International Business
  • Marketing
  • Finance
  • Transportation and Logistics
  • Entrepreneurship (offered at Flagship campus only)
  • Equine Studies (offered at Flagship campus only)

Program Description

Keiser University’s Bachelor of Arts degree in Business Administration focuses on a more in-depth study of the functional areas of business, communication skills, ethical business practices and technology skills needed in today’s global business environment. The program offers various concentrations that allow students to specialize in a specific business discipline to enhance their career opportunities within that field.  The program includes opportunities for students to apply skills and knowledge learned throughout the program.

Mission

Keiser University’s Bachelor of Arts degree in Business Administration is intended to prepare career focused students with comprehensive knowledge of business principles. Students are offered a well-rounded business education as they learn the key content areas of management, marketing, finance, accounting, economics, and law; this includes exposure to how technology, ethical decision-making and other business elements are transforming workplaces locally and globally.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its goals:

  • Comprehend and apply concepts of the functional areas related to local and global business;
  • Comprehend, discuss, and apply regulatory and ethical practices;
  • Enhance proficiency in the use of basic information systems and quantitative techniques;
  • Enhance research, communication, and presentation skills using professional literature;
  • Demonstrate the integration of knowledge and professional skills in specific areas of concentration.

Prerequisites for Major Courses

None.

Program Outline

To receive a Bachelor of Arts degree in Business Administration, students must complete 120.0 credit hours as described below.  The length of this program is approximately 40 months (this will vary if a student transfers in credits).

Lower Division Courses

Lower Division Business Administration Major Courses (24.0 credit hours)
Accounting Principles I 3.0 credit hours
Accounting Principles II 3.0 credit hours
Business Law 3.0 credit hours
Financial Management 3.0 credit hours
Entrepreneurship 3.0 credit hours
Principles of Management 3.0 credit hours
Human Resources Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours
Behavioral/Social Science (3.0 credit hours)
American History Pre 1876 3.0 credit hours
American History Since 1876 3.0 credit hours
Political Science 3.0 credit hours
Introduction to Psychology 3.0 credit hours
Sociology 3.0 credit hours
Communications (3.0 credit hours)
Speech Communications 3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers 3.0 credit hours
Economics (6.0 credit hours)
Microeconomics 3.0 credit hours
Macroeconomics 3.0 credit hours
English (6.0 credit hours)
English Composition I 3.0 credit hours
English Composition II 3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature 3.0 credit hours
English Literature 3.0 credit hours
Mathematics (6.0 credit hours)
College Algebra 3.0 credit hours
College Mathematics 3.0 credit hours
Applications of Mathematics 3.0 credit hours
Statistics (required) 3.0 credit hours
Natural Science (6.0 credit hours)
General Biology 3.0 credit hours
Advanced Biology 3.0 credit hours
Environmental Science 3.0 credit hours

Upper Division Courses

Upper Division Business Administration Major Courses (33.0 credit hours)
Managerial Accounting 3.0 credit hours
Legal and Ethical Environments of Business 3.0 credit hours
Principles of Managerial Finance 3.0 credit hours
Industrial Psychology 3.0 credit hours
Introduction to Management and Organizational Behavior 3.0 credit hours
Project Management 3.0 credit hours
International Business 3.0 credit hours
Integrated Studies Capstone Course 3.0 credit hours
Business Intelligence 3.0 credit hours
Leadership 3.0 credit hours
Management Information Systems 3.0 credit hours
Upper Division Business Administration Major Courses Management Concentration (18.0 credit hours)
Managing Diversity 3.0 credit hours
Operations Management and Supply Chain Management 3.0 credit hours
Business and Professional Communication 3.0 credit hours
Negotiations and Transactions 3.0 credit hours
Global Strategy and Policy 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Upper Division Business Administration Major Courses Hospitality Management Concentration (18.0 credit hours)
Sales and Sales ManagementWorkforce Diversity 3.0 credit hours
Hospitality Leadership & Strategic Management 3.0 credit hours
Training and Development 3.0 credit hours
Hospitality Analytics and Revenue Management 3.0 credit hours
Externship I 3.0 credit hours
Selected Topics/Seminars 3.0 credit hours
Upper Division Business Administration Major Courses Human Resource Management Concentration (18.0 credit hours)
Workforce Diversity 3.0 credit hours
Performance Evaluation 3.0 credit hours
Recruitment, Selection and Staffing 3.0 credit hours
Training and Development 3.0 credit hours
Labor Relations 3.0 credit hours
Management Law and Employee Relations 3.0 credit hours
Upper Division Business Administration Major Courses International Business Concentration (18.0 credit hours)
International Finance 3.0 credit hours
International Competitiveness 3.0 credit hours
Negotiations and Transactions 3.0 credit hours
Cultural Environment of International Business 3.0 credit hours
International Entrepreneurship 3.0 credit hours
Global Strategy and Policy 3.0 credit hours
Upper Division Business Administration Major Courses Marketing Concentration (18.0 credit hours)
Advertising/Promotion Management 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Consumer Behavior 3.0 credit hours
E-Marketing 3.0 credit hours
Marketing Strategy 3.0 credit hours
Service Marketing 3.0 credit hours
Upper Division Business Administration Major Courses Finance Concentration (18.0 credit hours)
Financial Decision-Making and Planning 3.0 credit hours
Commercial Bank Management 3.0 credit hours
Cases Studies in Finance 3.0 credit hours
Financial Policy and Strategy 3.0 credit hours
International Finance 3.0 credit hours
Investment 3.0 credit hours
Upper Division Business Administration Major Courses Transportation and Logistics Concentration (18.0 credit hours)
Foundations of Transportation 3.0 credit hours
Warehouse Operations and Inventory Management 3.0 credit hours
Logistics Systems Management 3.0 credit hours
Port and Terminal Operation Management 3.0 credit hours
Global Logistics 3.0 credit hours
Logistics Practicum 3.0 credit hours
Upper Division Business Administration Major Courses, Entrepreneurship Concentration (18.0 credit hours) - Offered at Flagship campus only
Entrepreneurial Marketing Management, Distribution Channels, and Social Media Marketing 3.0 credit hours
Business Plan and Business Model Development 3.0 credit hours
Social Entrepreneurship 3.0 credit hours
New Venture Finance, Risk Analysis, and Strategic Management 3.0 credit hours
International Entrepreneurship 3.0 credit hours
Early-Stage Venture Experiential Capstone, or Entrepreneurship Internship 3.0 credit hours
Upper Division Business Administration Major Courses Equine Studies Concentration (18.0 credit hours) - Offered at Flagship campus only
Introduction to Horsemanship 3.0 credit hours
Equine Facility Design & Operations 3.0 credit hours
Equine Health & Disease Monitoring 3.0 credit hours
Advanced Equine Training 3.0 credit hours
Equine Internship/Practicum I 3.0 credit hours
Equine Internship/Practicum II 3.0 credit hours
Upper Division General Education Courses (9.0 credit hours)
Professional Writing 3.0 credit hours
Research Writing 3.0 credit hours
Intermediate Statistics 3.0 credit hours

Note: All lower division major and general education courses must be successfully completed before upper division courses are undertaken.

Program Outcomes

* ACBSP Accredited.

Mrs. Percy and Mr. Williams believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. And Mrs. Crawford from student services helped me find a job before I even graduated. She was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The two instructors that have impacted my life are Mr. Williams and Mrs. Percy. Both of them believed in my ability to become a great graphic designer, regardless of how I felt about my skills. I appreciate their motivation to get me to where I am today.

Justin Pugh

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate
View All Associate Degrees Bachelors' Degrees Graduate Degrees

Associate Degrees

Accounting, AA (ACCTG)Applied Engineering, ASAsociado en Artes Administración de Servicios de Salud – AAHSASAsociado en Artes Contabilidad – AAACSAsociado en Ciencias de Tecnologia de la Informacion – ASITSBaking and Pastry Arts, ASBiotechnology, ASBusiness Administration, AA *Business Analytics, AACinematic Arts, AACrime Scene Technology, AS (CST)Criminal Justice, AA (CJ)Culinary Arts, ASDiagnostic Medical Sonography, AS (Ultrasound)Exercise Science, ASFire Science, ASFirst Responders Thank Keiser University Student Nurses for Ongoing Support General Studies, AAGeneral Studies, AA - Asociado en Artes en Estudios Generales (en Español)Golf Management, ASGraphic Arts and Design, ASHealth and Human Performance, ASHealth Services Administration, AA (HSA)Histotechnology, ASHomeland Security, AAHospitality, AAInformation Technology and Programming, ASInformation Technology, AS (IT)Massage Therapy, ASMedical Administrative Billing & Coding, ASMedical Administrative Billing & Coding, AS - Asociado en Codificación y Facturación Administrativa Médica ( en Español )Medical Assisting Science, ASMedical Assisting Science, AS - Asociado en Ciencias de Asistencia MedicaMedical Assisting, AS (MA)Medical Laboratory Technician, AS (MLT)Nuclear Medicine Technology, AS (NMT)Nursing, ASOccupational Therapy Assistant, AS (OTA)Paralegal Studies, AAPhysical Therapist Assistant, AS (PTA)Radiation Therapy, ASRadiologic Technology, ASRespiratory Therapy, ASSurgical Technology, ASVideo Game Design, AS

Bachelors' Degrees

Accounting, BA (ACCTG) *Accounting, BA (ACCTG) - Licenciatura en Contabilidad *Animation and Game Design, BSApplied Engineering, BSBiomedical Sciences, BS (BMT, Pre-Med)Biomedical Sciences, BS (Equine Studies)Biomedical Sciences, BS (Pre-Physician Assistant)Biotechnology, BSBusiness Administration, BA ( Mandarin ) *Business Administration, BA (Accelerated)Business Administration, BA (BABA) *Business Administration, BA (BABA) - Licenciatura en Administración de Empresas ( en Español ) *Business Administration: Automotive Dealership Management, BA *Business Analytics, BACinematic Arts, BAComputer Information Systems, BSCriminal Justice (Forensics Concentration), BACriminal Justice, BACyber Forensics/Information Security, BSDietetics and Nutrition, BSDigital Forensics and Incident Response, BSElementary Education, BSExercise Science, BSFinancial Crime Investigation, BAForensic Investigations (Investigations Concentration), BSForensic Investigations (Science Concentration), BSGolf Management, BSHealth and Human Performance, BSHealth Information Management, BS (HIM)Health Science, BSHealth Services Administration, BA (HSA)Health Services Administration, BA (HSA) - Licenciatura en Administración de Servicios de Salud (en Español)Homeland Security, BAImaging Sciences, BSInformation Technology Management, BS (IT)Information Technology Management, BS (Track 2)Integrated Marketing Communications, BSIntegrated Marketing Communications, BS - Licenciatura en Comunicaciones Integradas de Marketing (en Español)Interdisciplinary Studies (Music Concentration), BSInterdisciplinary Studies Pre-DPT Bridge, BSInterdisciplinary Studies, BSInterdisciplinary Studies, BS* - Licenciatura (Bachillerato) en Estudios Interdisciplinarios (en Español)Keiser Equestrians Volunteer at Therapeutic Riding CenterLaw Enforcement Operations, BSLegal Studies, BALicenciatura Administracion de Empresas – BABASManagement Information Systems, BS (MIS)Medical Laboratory Science, BSNetwork Systems and Data Communications, BSNursing, BSN (Accelerated)Nursing, BSN (FastTrack)Nursing, BSN (RN to BSN)Nursing, BSN (Traditional)Political Science (International Relations Concentration), BAPolitical Science, BA (Poli Sci)Psychology, BA (Psych)Public Administration, BAPublic Safety Administration, BSSoftware Engineering, BSSport Management (Leadership), BSSport Management, BS

Graduate Degrees

Accountancy, MAcc (Accounting) *Accounting, MBA ( Mandarin ) *Accounting, MBA *Business Administration, DBA *Business Administration, DBA - Administración de Empresas (Spanish) *Business Administration, MBA ( Mandarin ) *Business Administration, MBA (Accelerated)Business Administration, MBA *Business Administration, MBA - Administración de Empresas (Spanish) *Career College Administration, CertificateChiropractic, DCClinical Mental Health Counseling, MSCriminal Justice and Criminology, PhD *Criminal Justice, MACurriculum and Instruction, PhD (C&I, Curr)DBA Gerencia Global y Negocios Globales – DBASDoctor en Filosofía de Liderazgo en EducaciónEducation-Allied Health Teaching and Leadership, MSEd AHTLEducation-Business Administration, MSEd/MBAEducation-Career College Administration, MSEd CCAEducation-Leadership, MSEd LEducation-Online Teaching and Learning, MSEd OTLEducation-Teaching and Learning, MSEd TLEducational Leadership, EdSEducational Leadership, PhD (EdL)Family Nurse Practitioner, MSN FNPHealth Science, DHScHealth Services Administration, MBA (Mandarin) *Health Services Administration, MBA *Health Services Management, CertificateHomeland Security, MAIndustrial and Organizational Psychology, PhDInformation Security, MSInformation Technology Leadership, MSInstructional Design and Technology, EdSInstructional Design and Technology, PhD (IDT)International Business, MBA (Mandarin) *International Business, MBA *KU Student Applies PTSD Journey, Educational Insights Toward Assisting OthersMaestría en Ciencias de Liderazgo en EducatiónManagement and Leadership Graduate Certificate - Gerencia y Liderazgo Programas de Certificado de Negocios (Spanish)Management and Leadership, Graduate CertificateManagement, MBA (Mandarin) *Management, MBA *Management, MS - Ciencias Gerenciales (Spanish)Marketing, MBA (Mandarin) *Marketing, MBA *MBA Administración de Servicios de Salud – MBASHSANurse Anesthesia Practice, DNAP (Entry-into-Practice)Nurse Anesthesia Practice, DNAP (Post-Master’s)Nursing Practice, DNPNursing, MSNNutrition with Distance Learning Internship, MSOccupational Therapy - Bridge Program, MSOrganizational Leadership, MSOLOrganizational Psychology, MSOrganizational Psychology, MS (Mandarin)Physician Assistant, MSPsychology, MSPsychology, MS (Mandarin)Psychology, PhD (Psych, Psy)School Counseling, MSEdTechnology Management, MBA *Women’s Health and Midwifery, MS

Launch Your Chiropractic Career

The College of Chiropractic Medicine is now enrolling. For more information, please call 888-KEISER-9.

Learn More >

Launch Your Marketing Career

Keiser University is now enrolling students in our new Integrated Marketing Communications program. For more information, please call 888-KEISER-9.

Learn More >

LAUNCH YOUR NURSING CAREER AT KEISER UNIVERSITY COLLEGE OF NURSING

Ready to begin an exciting career in nursing? Explore our College of Nursing degree page to find the program that is right for you. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Business Career

The world of business is rapidly growing, increasing the demand for business-savvy professionals. Kickstart your career in business with our range of degree programs. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Accounting Career

Not sure how to get started with your accounting career? We offer a range of programs and guidance to prepare you for this competitive landscape. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Criminal Justice Career

Ready to delve into a career in Criminal Justice? We’re here to help you meet your goals and prepare you for the field. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Health Care Career

Keiser University’s Health Care programs provide a pathway for students who are interested in becoming health care professionals. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Culinary Career

Ready to cook up a new career path? Prepare for an exciting and creative career with our Culinary Arts programs. For more information, please call 888-KEISER-8.

Learn More >

Launch Your General Studies Career

Want a flexible learning environment where you can carve your own path and explore your interests? Get started on your General Studies career today. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Education Career

Keiser University’s Education programs provide a pathway for students who are interested in becoming educators and future leaders. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Psychology Career

Keiser University is proud to offer a comprehensive psychology program with a broad educational curriculum that emphasizes diversity. Get started on your Psychology career today. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Cinematic Arts Career

Keiser University’s cinematic arts degree programs encourage students to explore their creative sides while balancing in-depth knowledge of the workings of the industry. Get started on your Cinematic Arts career today. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Information Technology Career

Explore an innovative and forward-thinking career path in Information Technology and prepare for a successful career in the field. For more information, please calll 888-KEISER-8.

Learn More >

Launch Your Sport Management Career

Keiser University offers a comprehensive sports management degree program that teaches students everything they need to know for a successful career in the field. Get started on your Sports Management career today. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Fire Science Career

Keiser University’s fire science degree program builds the foundation for a career in Fire Services. Get started on your Fire Service career today. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Engineering Career

Keiser University’s engineering degree programs foster innovation and prepare you for a successful and lucrative career. Get started on your Engineering career today. For more information, please call 888-KEISER-8.

Learn More >

Launch Your Homeland Security Career

Keiser University’s homeland security degree programs challenge you to take on the skills necessary for a successful career in government protection. Get started on your Homeland Security career today. For more information, please call 888-KEISER-8.

Learn More >