Learn the skills you need to succeed in today’s fast-paced business environment. Our business degree programs can potentially help you gain a well-rounded business education that can enhance your career opportunities.
Offered with Concentrations in:
Management
Hospitality Management (not offered online)
Human Resources Management
Esports Management
International Business
Marketing
Finance
Transportation and Logistics
Entrepreneurship (offered at Flagship and Lakeland campus only)
Equine Studies (offered at Flagship campus only)
Program Description
Keiser University’s Bachelor of Arts degree in Business Administration focuses on an in-depth study of the functional areas of business, the business environment including ethical business practices, and technical and communication skills needed in today’s business environment. The program offers various concentrations that allow students to specialize in a specific business discipline to enhance their career opportunities within that field. The program includes opportunities for students to apply skills and knowledge learned throughout the program.
Mission
Keiser University’s Bachelor of Arts degree in Business Administration is intended to prepare career-focused students with in-depth knowledge of business principles. Students are offered a well-rounded business education as they learn the key content areas of the functional areas of business, the business environment, and technical, communication, and career advancement skills to prosper in a diverse business environment.
Program Goals
The following goals are designed to meet Keiser University’s mission:
Apply concepts of the functional areas of business and the business environment.
Enhance proficiency in the use of technical and quantitative skills to make business decisions.
Demonstrate professional communication skills using APA format.
Demonstrate the integration of specific knowledge and business skills learned from a concentration.
Prerequisites for Major Courses
None.
Program Outline
To receive a Bachelor of Arts degree in Business Administration, students must complete 120.0 credit hours as described below. The length of this program is approximately 40 months (this will vary if a student transfers in credits).
Lower Division Courses
Lower Division Business Administration Major Courses (24.0 credit hours)
Accounting Principles I
3.0 credit hours
Accounting Principles II
3.0 credit hours
Business Law
3.0 credit hours
Financial Management
3.0 credit hours
Entrepreneurship
3.0 credit hours
Principles of Management
3.0 credit hours
Human Resources Management
3.0 credit hours
Introduction to Marketing
3.0 credit hours
Behavioral/Social Science (3.0 credit hours)
American History Pre 1876
3.0 credit hours
American History Since 1876
3.0 credit hours
Political Science
3.0 credit hours
Introduction to Psychology
3.0 credit hours
Sociology
3.0 credit hours
Communications (3.0 credit hours)
Speech Communications
3.0 credit hours
Computers (3.0 credit hours)
Introduction to Computers
3.0 credit hours
Economics (6.0 credit hours)
Microeconomics
3.0 credit hours
Macroeconomics
3.0 credit hours
English (6.0 credit hours)
English Composition I
3.0 credit hours
English Composition II
3.0 credit hours
Humanities/Fine Arts (3.0 credit hours)
American Literature
3.0 credit hours
English Literature
3.0 credit hours
Mathematics (6.0 credit hours)
College Algebra
3.0 credit hours
College Mathematics
3.0 credit hours
Applications of Mathematics
3.0 credit hours
Statistics (required)
3.0 credit hours
Natural Science (6.0 credit hours)
General Biology
3.0 credit hours
Advanced Biology
3.0 credit hours
Environmental Science
3.0 credit hours
Upper Division Courses
Upper Division Business Administration Major Courses (33.0 credit hours)
Managerial Accounting
3.0 credit hours
Legal and Ethical Environments of Business
3.0 credit hours
Principles of Managerial Finance
3.0 credit hours
Industrial Psychology
3.0 credit hours
Introduction to Management and Organizational Behavior
3.0 credit hours
Project Management
3.0 credit hours
International Business
3.0 credit hours
Integrated Studies Capstone Course
3.0 credit hours
Business Intelligence
3.0 credit hours
Leadership
3.0 credit hours
Management Information Systems
3.0 credit hours
Upper Division Business Administration Major Courses Esports Management Concentration (18.0 credit hours)
Introduction to Esports Management
3.0 credit hours
Contemporary Issues in Esports
3.0 credit hours
Esports Structure and Governance
3.0 credit hours
Esports Event Management
3.0 credit hours
Esports Performance Management
3.0 credit hours
Esports Consumerism
3.0 credit hours
Upper Division Business Administration Major Courses Hospitality Management Concentration (18.0 credit hours)
Sales and Sales ManagementWorkforce Diversity
3.0 credit hours
Hospitality Leadership & Strategic Management
3.0 credit hours
Training and Development
3.0 credit hours
Hospitality Analytics and Revenue Management
3.0 credit hours
Externship I
3.0 credit hours
Selected Topics/Seminars
3.0 credit hours
Upper Division Business Administration Major Courses Human Resource Management Concentration (18.0 credit hours)
Workforce Diversity
3.0 credit hours
Performance Evaluation
3.0 credit hours
Recruitment, Selection and Staffing
3.0 credit hours
Training and Development
3.0 credit hours
Labor Relations
3.0 credit hours
Management Law and Employee Relations
3.0 credit hours
Upper Division Business Administration Major Courses Management Concentration (18.0 credit hours)
Managing Diversity
3.0 credit hours
Operations Management and Supply Chain Management
3.0 credit hours
Business and Professional Communication
3.0 credit hours
Negotiations and Transactions
3.0 credit hours
Global Strategy and Policy
3.0 credit hours
Sales and Sales Management
3.0 credit hours
Upper Division Business Administration Major Courses Marketing Concentration (18.0 credit hours)
Advertising/Promotion Management
3.0 credit hours
Sales and Sales Management
3.0 credit hours
Consumer Behavior
3.0 credit hours
E-Marketing
3.0 credit hours
Marketing Strategy
3.0 credit hours
Service Marketing
3.0 credit hours
Upper Division Business Administration Major Courses International Business Concentration (18.0 credit hours)
International Finance
3.0 credit hours
International Competitiveness
3.0 credit hours
Negotiations and Transactions
3.0 credit hours
Cultural Environment of International Business
3.0 credit hours
International Entrepreneurship
3.0 credit hours
Global Strategy and Policy
3.0 credit hours
Upper Division Business Administration Major Courses Finance Concentration (18.0 credit hours)
Financial Decision-Making and Planning
3.0 credit hours
Commercial Bank Management
3.0 credit hours
Cases Studies in Finance
3.0 credit hours
Financial Policy and Strategy
3.0 credit hours
International Finance
3.0 credit hours
Investment
3.0 credit hours
Upper Division Business Administration Major Courses Transportation and Logistics Concentration (18.0 credit hours)
Foundations of Transportation
3.0 credit hours
Warehouse Operations and Inventory Management
3.0 credit hours
Logistics Systems Management
3.0 credit hours
Port and Terminal Operation Management
3.0 credit hours
Global Logistics
3.0 credit hours
Logistics Practicum
3.0 credit hours
Upper Division Business Administration Major Courses, Entrepreneurship Concentration (18.0 credit hours) - Offered at Flagship campus only
Entrepreneurial Marketing Management, Distribution Channels, and Social Media Marketing
3.0 credit hours
Business Plan and Business Model Development
3.0 credit hours
Social Entrepreneurship
3.0 credit hours
New Venture Finance, Risk Analysis, and Strategic Management
3.0 credit hours
International Entrepreneurship
3.0 credit hours
Early-Stage Venture Experiential
3.0 credit hours
Upper Division Business Administration Major Courses Equine Studies Concentration (18.0 credit hours) - Offered at Flagship campus only
Introduction to Horsemanship
3.0 credit hours
Equine Facility Design & Operations
3.0 credit hours
Equine Health & Disease Monitoring
3.0 credit hours
Advanced Equine Training
3.0 credit hours
Equine Internship/Practicum I
3.0 credit hours
Equine Internship/Practicum II
3.0 credit hours
Upper Division General Education Courses (9.0 credit hours)
Professional Writing
3.0 credit hours
Research Writing
3.0 credit hours
Intermediate Statistics
3.0 credit hours
Note: All lower division major and general education courses must be successfully completed before upper division courses are undertaken.
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