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October 6, 2020
For Immediate Release
Kelli Lane / 954-235-0331 / [email protected]
Suzi McCreery / 561-301-9583 / [email protected]
FOR IMMEDIATE RELEASE
Keiser University Sponsored Women in Automotive Scholarship Provides Solid Foundation for Career in the Field
West Palm Beach, Florida – October 2020 Keiser University is pleased to award freshman Lena Wallace the Keiser University-sponsored Women in Automotive Scholarship.
Raised in an automotive dealership family, the Fort Myers, Florida native is thankful to work toward carrying on the tradition. “It’s in my blood so to speak. Since I was old enough to walk, my father took me to work at the family dealership that my grandfather founded in 1972,” reflected Wallace who learned the ins and outs of running a business from watching various family members expand the organization despite challenges. “I knew from a young age that I wanted to follow in their footsteps and having the opportunity to witness what the women in my family brought to the table was also inspiring,” she said.
“Research indicates that women purchase or influence up to 85% of automobile sales, yet they are dramatically underrepresented in dealerships sales, service, and management positions. Studies also indicate that many females would prefer to buy their vehicles from their counterparts. This is why being able to offer scholarships to women to obtain a Keiser University Flagship Campus Automotive Dealership Management Bachelor of Business Administration degree is exciting, rewarding, and humbling. We are excited to see them excel in this industry,” said Dr. Martha Rader, Keiser University’s MBA Program Director.
Dr. Rader and the Women in Automotive organization designed the $20,000 Women in Automotive Scholarship to promote and empower females to enter the automotive industry. “Women are the main driver of automotive sales and need to be represented as such in our dealerships. Our program helps develop the necessary skills for these talented ladies to help lead the change in our business,” said Brian Bastin, Program Director for the Automotive Dealership Management program.
Women in Automotive was founded by six industry female leaders in partnership with JKR Advertising in Orlando, Florida, with the mission of assisting the automotive community in recruiting, retaining, and developing female employees and leaders. The group is particularly interested in empowering and developing women in the automotive industry with the philosophy that strong female leaders benefit the workforce and will help facilitate the training and hiring of more females in dealerships. The scholarship award is presented incrementally to a student over four years.
The Keiser University Automotive Dealership Management concentration is part of the Keiser University Bachelor of Arts in Business Administration degree. The program is offered both in a traditional on-campus and fully online delivery method. For information on applying for the scholarship, please visit: here.
About Keiser University
Keiser University is a private, not-for-profit university, serving nearly 20,000 students and employing 3,800 faculty and staff members. Co-founded in 1977 by Chancellor Arthur Keiser, Ph.D., and Evelyn Keiser, the university currently offers more than 100 degrees at 21 Florida campuses, as well as online and at two international sites.
Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges as a level VI institution to award certificates and degrees at the associate, baccalaureate, masters, specialist, and doctoral levels. For additional information regarding Keiser University, visit www.keiseruniversity.edu
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Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.
The instructors at Keiser University impacted my life. They believed in my ability to become a great graphic designer, regardless of how I felt about my skills. KU helped to prepare me for the real world and got me to where I am today.
If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.
The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.
The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.
Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…
Without the education I received at Keiser University, I would not be where I am today!
I not only received an excellent education but also encouragement and training that built my self-confidence every day.
I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.
Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose. The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.
It has been great attending and graduating from Keiser University. Because of the small class sizes, I was able to build good relationships with classmates and professors. The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.
Attending Keiser University and getting my degree was the best decision I have ever made. The small class sizes and personalized attention helped me get my degree quickly. The hands-on experience and the education landed me a job at a neighboring law firm.
I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you. I feel like I’m part of a family here, not just a number.
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