Campuses: 888.534.7379 Online: 888.453.4737 En línea en Español: 888.960.8790 Grad School: 888.753.4737 Live Chat Chat en Vivo
Call Us Live Chat Chat en Vivo

Entering Zip will list the campuses closest to your location top to bottom.

All fields are required.

By clicking the "Submit" button, I authorize Keiser University to make or allow the placement of recurring marketing calls, emails, and texts to me at the phone number that I have provided, including through the use of automated technology or a prerecorded or artificial voice. I understand that I am not required to provide my phone number as a condition of purchasing any property, goods, or services. Privacy Policy

Master of Science in Sport Management and Operations (MSSMO)

Become a Strategic Leader in the Business of Sports with a Master of Science in Sport Management and Operations

More Show More

Sport Management and Operations, MS

Keiser University’s Master of Science in Sport Management and Operations (MSSMO) is designed to provide students with the knowledge and skills needed for a professional career in the sport industry. This master’s degree in sports management program prepares students for a variety of positions in the business of sports. The program imbues students with critical thinking skills, business acumen, and communication abilities to lead a multitude of sports endeavors – from little league to scholastic sports to higher education sports to professional sports. Ethical foundations and professional standards are established and reinforced. The MSSMO program encourages creativity and independent learning, while fostering a climate of classroom collaboration.

At a Glance

Credit Hours

36 Credit Hours

Courses

12 Courses

Months

12-24 Months*

Week Terms

8 Week Terms

Credit Info

Up to 12 transfer credits accepted

Quick Info

Career opportunities in team & organized management, athlete support & development and event & facility management.

Types

Online

Financial Aid

Financial aid for those who qualify**

** Speak with a dedicated financial aid counselor to explore all your financial aid and funding options.

* Time to degree completion is an estimate, not intended as a guarantee, and can vary based on many case-by-case factors.

Program Goals

The master’s degree in sports management program is designed to:

  • Foster innovative leaders for strategic impact in the sports industry.
  • Advance critical thinkers to solve complex industry challenges.
  • Transform learners into expert communicators who lead teams and navigate diverse sports environments.
  • Prepare sports professionals with expertise in revenue strategies and sustainable business models.

Program Mission

Keiser University’s master of science in sports management online program is designed to provide students with the knowledge and skills needed for a professional career in the sport industry.

Students First Philosophy

At Keiser University, our “Student First” philosophy means prioritizing your success in every aspect of your educational journey. Whether you’re pursuing a master of science in sports management or another graduate program, we are committed to delivering the support, resources, and flexibility you need to thrive. That’s why we offer an online degree format designed to fit your schedule—so you can advance your career in sport management without putting life on hold.

Through our MSSMO program, we help position students to advance to the next level in their sport management, operations, or athletic leadership careers.

Know Your “WHY”
Commit to Graduation

The MSSMO program is designed for current and aspiring sport management professionals who are ready to elevate their careers in athletic operations, team leadership, and organizational strategy. Graduates of the master in sports management program are prepared to lead with confidence, drive innovation, and make a lasting impact in the dynamic world of sports.

What Can You Expect to Learn

Keiser University’s master of science in sports management online program prepares students to pursue a variety of roles in the sport business field. Upon completion of the program, students will have had the opportunity to:

  • Apply sports management expertise in athletic departments, pro sports organizations, or sports-related ventures.
  • Build advanced leadership and administrative skills grounded in industry research and best practices.
  • Conduct research on sports operations, fan engagement, and organizational performance.
  • Lead strategic, data-driven initiatives to improve decision-making for teams, events, and facilities.
  • Explore emerging trends in sports business and leadership to drive innovation and effectiveness.

Program Prerequisites

Students are required to take SMO600 Internship before taking SMO610 Sport Management and Operations Capstone.

Program Outline

To receive a Master of Science degree in Sport Management and Operations, students must earn 36 graduate semester credit hours as described below. The length of this program is approximately 24 months for a part-time student and 12 months for a full-time student. Curriculum includes:

  • Master of Science in Sport Management and Operations Major Courses (36.0 credit hours)
    Sport Business Management 3.0 credit hours
    Venue and Event Operations 3.0 credit hours
    Governance and Policy in Sport Organizations 3.0 credit hours
    Sport Marketing and Revenue Generation 3.0 credit hours
    Sport Communications and Public Relations 3.0 credit hours
    Sponsorship and Fund Raising 3.0 credit hours
    Sport Finance and Economics 3.0 credit hours
    Legal Aspects of Sport and Risk Management 3.0 credit hours
    Sport Leadership and Ethics 3.0 credit hours
    Technology and Social Media in Sport 3.0 credit hours
    Internship 3.0 credit hours
    Sport Management and Operations Capstone* 3.0 credit hours

Career Pathways

From the sidelines to the boardroom, our master of science in sports management prepares you for leadership in the sports industry. Seize the opportunity to gain the business, marketing, and operational skills that open doors to diverse career opportunities.

Keiser’s Master’s in Sports Management & Operations program equips you with expertise in:

  • Business (economics, finance)
  • Leadership & ethics
  • Marketing & revenue generation
  • Facility & event logistics
  • Governance & legal compliance
  • Communication & social media

Combined with hands-on experience and networking, you’ll be prepared for roles in:

Team & Organizational Management

  • Athletic Director – Oversees sports programs at schools or universities.
  • General Manager (GM) – Manages operations, contracts, and team strategy.
  • Team Operations Manager – Handles logistics, travel, and scheduling.

Marketing & Media

  • Sports Marketing Manager – Designs campaigns to promote teams, athletes, or events.
  • Public Relations Specialist – Shapes public image and media relations.
  • Social Media Manager (Sports) – Creates content to engage fans online.

Event & Facility Management

  • Sports Event Coordinator – Plans tournaments, games, and promotions.
  • Facility Manager – Runs and maintains sports venues.
  • Ticketing & Sales Manager – Oversees ticketing strategies and customer service.

Athlete Support & Development

  • Player Development Coordinator – Supports athletes’ growth on and off the field.
  • Compliance Officer – Ensures adherence to league or NCAA rules.
  • Academic Advisor (Athletics) – Guides student-athletes in academics.

Business & Entrepreneurship

  • Sports Agent – Represents athletes in contracts and endorsements.
  • Sports Business Analyst – Uses data to guide strategy and operations.
  • Entrepreneur (Sports Startups) – Launches businesses in sports-related fields.

Frequently Asked Questions

What is an MSSMO degree?
A Master of Science in Sport Management and Operations (MSSMO) is a graduate-level program focused on the strategic, operational, and leadership aspects of the sports industry. It equips students with the knowledge and skills to manage sports organizations, events, facilities, and teams across all levels.

How does a Master of Science in Sport Management and Operations (MSSMO) prepare me for real-world careers?
The MSSMO program blends industry-focused coursework with practical case studies and real-world scenarios to develop leadership and problem-solving skills. Students gain hands-on experience in areas like event planning, sports marketing, facility operations, and organizational management.

What can you do with a Master of Science in Sport Management and Operations?
Graduates can pursue careers as athletic directors, coaches, operations managers, sports marketers, facility managers, and event coordinators in professional, collegiate, and community sports settings. The degree also opens doors to leadership roles in sports agencies, governing bodies, and media organizations.

Start Earning Your Master’s in Sport Management and Operations!

Are you ready to lead in the exciting, fast-paced world of sports? Advance your career by building on your education and experience with a master’s degree designed to align with your professional goals. Pursue your master’s degree in sports management at Keiser University. Request More Info to get started!

Contact Us

object-img

Chat With Us

object-img

Matrículate Aquí

object-img

Admissions Advisor

1.888.753.4737 [email protected]
Ben Soria

"My search for a doctoral program led me to the Society for Industrial and Organizational Psychology (SIOP), which listed Keiser in the top five for an online degree. After reaching out to the school for more information, I decided to go with Keiser for my doctoral journey. The class sizes and faculty stood out as deciding factors for me."

Ben Soria
Aaron Reynolds

"Education is the most important thing in every individuals life and taking one class at a time allowed me to focus. What I’d say to future students looking to come to Keiser University and being part of the Criminology program is that you’re making a good decision and it’s highly encouraged."

Aaron Reynolds
Dara Kalvort

"Keiser University taught me how to realize my full potential. You learn things that just really opens up your mind. I wound up taking a lot of these principals back to my sales team. I became the idea person. Dara, after Keiser, goes after things that she wants. And she’s not afraid."

Dara Kalvort
Anthony Oboh

"My experience at Keiser University was so incredible. I met wonderful staff and faculty who stretched me and made sure that I became the real version of who I was meant to be. The philosophies that I learned at Keiser University will help shape how I approach my new career assisting businesses become more efficient."

Anthony Oboh
Andrea Vanorio

"A relocation to Florida led me to Keiser after a poor experience at another University. I happened upon colleagues that graduated from the KU program and it came highly recommended by them. The program quality, small student to teacher ratio and a faculty support network that truly cares is the reason I chose KU!"

Andrea Vanorio
Victor Guerrero

"It was easy to transition from the military to Keiser University because the structure was similar – with one-on-one learning and everything was hands on. I graduated from Keiser with my asssociates degree in Business Administration, followed by a bachelors degree in Business Administration Management. I’m currently pursing my MBA at Keiser and plan to be a three time graduate of Keiser University!"

Victor Guerrero
Joseph Larrea

"Keiser’s commitment to their Students First philosophy made it easy for me to decide. The palpable impetus of every team member at Keiser University to serve, educate, and guide is unlike anything I have ever experienced. A truly remarkable journey!"

Joseph Larrea
Marie Boone

"I chose Keiser because it was a localuUniversity that was flexible and suited my needs as a parent and full-time RN. The weekly live interactions with the professors were a definite plus. The tuition was reasonable and less than other Universities."

Marie Boone
Patrick M. Mendez

"The biggest factor in my decision to come to Keiser was the student-centered experience. Students always come first."

Patrick M. Mendez
Jennifer Kotzur

"Keiser’s C & I program is one of the best PhD programs, offering student-center learning and the student-first learning, and providing rigor and growth needed to be prepared for my future endeavors. "

Jennifer Kotzur
Jennifer Kotzur

"Keiser’s C & I program is one of the best PhD programs, offering student-center learning and the student-first learning, and providing rigor and growth needed to be prepared for my future endeavors. "

Jennifer Kotzur
Anthony Alber

"I am forever grateful to have been a part of the Keiser Sports Management program! Not only did I gain professional momentum to kickstart my career, I received help from professors that truly care about their students and made great friends along the way.” Anthony Albers (A.J.), 2024 graduate of the Master of Science in Sport Management and Operations, employed by the Miami Dolphins, and is part of the Miami Dolphins & Hard Rock Stadium Event Activation Team."

Anthony Albers

Keiser Benefits

We understand that today’s students have many responsibilities and obligations in their lives. At Keiser, we deliver the same quality education through different scheduling options to accommodate busy schedules. Whether you choose day, evening, or online classes, chances are, you will find a schedule that fits yours and allows you to fulfill one of the most important commitments you can make – a commitment to your education.

Flexibility and Convenience

When you enroll in Keiser University’s programs, you can pursue your educational goals anytime and anywhere you have internet access.

One Class at a Time

You have the option of taking just one or two classes at a time, allowing you to concentrate on learning while balancing your education with work, family and other responsibilities. With our “students first” focus and small classes, you’ll receive personal attention from your instructors.

Experienced Faculty

Keiser University’s dedicated, accomplished faculty members are committed to your success. All faculty are prepared and are actively engaged in the fields they teach. You’ll benefit from their wealth of knowledge and real-world experience.

Dedicated Financial Aid Support

We are here to help guide YOU through the financial aid process to determine what type of aid you may qualify to receive to support your educational endeavors.

Accreditation

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, masters, educational specialist, and doctorate degrees. Keiser University also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Keiser University may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).

Connect with a Counselor