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Sport Management and Operations, MS

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus, Shanghai, China

Keiser University’s Master of Science in Sport Management and Operations (MSSMO) is designed to provide students with the knowledge and skills needed for a professional career in the sport industry.  The program prepares students for a variety of positions in the business of sports.  The program imbues students with critical thinking skills, business acumen, and communication abilities to lead a multitude of sports endeavors – from little league to scholastic sports to higher education sports to professional sports. Ethical foundations and professional standards are established and reinforced. The MSSMO program encourages creativity and independent learning, while fostering a climate of classroom collaboration.

Program Objectives

Upon completion of this program, students are able to:

  • Effectively market sport, its products and services, for consumer consumption
  • Limit liability in sport organizations through application of both risk management and best legal practices
  • Design, implement, and manage sport events and facilities
  • Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service
  • Apply best practices in sales to improve sales performance in a sport organization
  • Apply ethical principles and critical thinking in the management and leadership of diverse sport organizations
  • Assess current issues in sport management – in light of technology – and their likely impact on varying sport organizations
  • Discuss how the economics and finance of sport influence the business decisions of sport organizations
  • Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives
  • Communicate effectively in speech, writing, other methods, and through technology to diverse stakeholders

Prerequisites for Major Courses

Students are required to take SMO600 Internship before taking SMO610 Sport Management and Operations Capstone.

Program Outline

To receive a Master of Science degree in Sport Management and Operations, students must earn 36 graduate semester credit hours as described below. The length of this program is approximately 24 months for a full-time student.

Graduate Division Courses

Master of Science in Sport Management and Operations Major Courses (36.0 credit hours)
Sport Business Management 3.0 credit hours
Venue and Event Operations 3.0 credit hours
Governance and Policy in Sport Organizations 3.0 credit hours
Sport Marketing and Revenue Generation 3.0 credit hours
Sport Communications and Public Relations 3.0 credit hours
Sponsorship and Fund Raising 3.0 credit hours
Sport Finance and Economics 3.0 credit hours
Legal Aspects of Sport and Risk Management 3.0 credit hours
Sport Leadership and Ethics 3.0 credit hours
Technology and Social Media in Sport 3.0 credit hours
Internship 3.0 credit hours
Sport Management and Operations Capstone* 3.0 credit hours

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Left Quote My instructors believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. Student services helped me find a job before I even graduated. Everyone was dedicated to my overall success. Right Quote

Jessica Kircher