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Description Keiser University’s Bachelor of Arts degree in Business Administration prepares students for a career in business. Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics and law courses. In addition, students select one of four concentrations: Management, Human Resource Management, International Business or Marketing, These concentrations allow students to specialize in a business discipline and enhance their career opportunities within that field.

Program Objectives The following objectives are designed to meet Keiser University’s mission and its objectives. To develop students’ abilities to understand business concepts, terms and theories To prepare students for jobs in the fields of management, marketing, human resources and international business To assist students in becoming more proficient in analysis, decision making and management To develop students’ understanding of international business and the effects of globalization Prerequisite for Major Courses: None. Program Outline To receive a Bachelor of Arts degree in Business Administration, students must earn 123.0 credit hours. Program requirements are as follows. LOWER DIVISION BUSINESS ADMINISTRATION MAJOR COURSES (24 credit hours) Accounting Principles I: 3 credit hours Accounting Principles II: 3 credit hours Business Law: 3 credit hours Financial Management: 3 credit hours Entrepreneurship: 3 credit hours Principles of Management: 3 credit hours Human Resources Management: 3 credit hours Introduction to Marketing: 3 credit hours Lower Division General Education Courses (36.0 credit hours) NOTE: All lower division major and general education courses should be completed before upper division courses are undertaken. Upper Division Business Administration Major Courses (27.0 credit hours) Managerial Accounting 3.0 credit hours Legal and Ethical Environments of Business 3.0 credit hours Principles of Managerial Finance 3.0 credit hours Industrial Psychology 3.0 credit hours Introduction to Management and Organizational Behavior 3.0 credit hours Project Management 3.0 credit hours International Business 3.0 credit hours Integrated Studies Capstone Course 3.0 credit hours Managerial Accounting 3.0 credit hours Quantitative Approach to Business Decisions 3.0 credit hours Upper Division Business Administration Major Courses Management Concentration (18.0 credit hours) Workforce Diversity 3.0 credit hours Operations Management 3.0credit hours Cross-Cultural Management 3.0 credit hours Business Ethics 3.0 credit hours Global Strategy and Policy 3.0 credit hours Sales and Sales Management 3.0 credit hours Upper Division Business Administration Major Courses Human Resource Management Concentration (18.0 credit hours) Workforce Diversity 3.0 credit hours Performance Evaluation 3.0credit hours Recruitment, Selection and Staffing 3.0 credit hours Training and Development 3.0 credit hours Labor Relations 3.0 credit hours Management Law and Employee Relations 3.0 credit hours Upper Division Business Administration Major Courses International Business Concentration (18.0 credit hours) International Finance 3.0 credit hours International Competitiveness 3.0credit hours International Negotiations and Transactions 3.0 credit hours Cultural Environment of International Business 3.0 credit hours International Entrepreneurship 3.0 credit hours Global Strategy and Policy 3.0 credit hours Upper Division Business Administration Major Courses Marketing Concentration (18.0 credit hours) Advertising/Promotion Management 3.0 credit hours Sales and Sales Management 3.0credit hours Consumer Behavior 3.0 credit hours E-Marketing 3.0 credit hours Advance Consumer Behavior 3.0 credit hours Service Marketing 3.0 credit hours Upper Division Business Administration Major Courses Finance Concentration (18.0 credit hours) Financial Decision-Making and Planning 3.0 credit hours Commercial Bank Management 3.0credit hours Case Studies in Finance 3.0 credit hours Financial Policy and Strategy 3.0 credit hours Investment 3.0 credit hours International Finance 3.0 credit hours Upper Division General Education Courses (18.0 credit hours) Management Information Systems 3.0 credit hours T Organization and Technology of Information Systems 3.0credit hours T Money and Banking 3.0 credit hours T Writing for Managers 3.0 credit hours T Critical Thinking 3.0 credit hours T Research and Statistical Analysis 3.0 credit hours T The letter “T” represents a course designed for transferability between institutions

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