Keiser University

Sport Management, BS

Keiser University

This program is available in the following campuses:

Port St. Lucie, Sarasota

Keiser University’s Bachelor of Science in Sport Management is designed to provide students with the knowledge and skills required for a career in the sport industry. The sport industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sport, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on the business aspects of the sport industry, including marketing, management, law, ethics, economics, and finance. The program is offered as a 120-credit program and a 60-credit degree completion program. The 120-credit program features two tracks: an internship-based track with a concentration in Sales, Media, and Technology and a course-based track with three concentrations in Golf, Psychology, and Sports Medicine and Fitness Technology. The degree completion program features concentrations in Golf, Psychology, and Sports Medicine and Fitness Technology. Students enrolling in the degree completion program must have an approved Associate’s degree.

The Port St. Lucie College of Golf offers the degree completion and the course-based track via web-based instructional delivery.  The Sarasota branch campus offers the internship-based track via hybrid instructional delivery.

Program Objectives

Upon completion of this program, students are able to:

  • Integrate knowledge from sports management and business administration.
  • Apply business procedures to sports management.
  • Effectively market various types of sports and sport development programs.
  • Understand the principles of organizational behavior as they relate to sport management and staffing.
  • Understand the legal ramifications of managing a sports facility as they relate to both business law and human resource management.
  • Analyze the role of ethics in sport management.
  • Apply the principles of finance, accounting, and economics to the sport industry.

Students enrolled in the Sales, Media, and Technology Concentration are able to:

  • Integrate knowledge from the fields of sales, media and technology with sport management.

Students enrolled in the Golf Concentration are able to:

  • Integrate knowledge from the golf industry with sport management.

Students enrolled in the Sports Medicine and Fitness Technology Concentration are able to:

  • Integrate knowledge from Sports Medicine and Fitness Technology with sport management.

Students enrolled in the Psychology Concentration are able to:

  •   Integrate knowledge from the field of psychology with sport management.

Prerequisites for Major Courses

Successful completion of lower division SPM courses.

Program Outline

To receive a Bachelor of Science Degree in Sport Management, students must earn a total of 120.0 credit hours. Students may choose from one of the following options:

Track 1 Internship – Students must earn a total of 120.0 credit hours. Program requirements are listed below.

Track 2 Course-Based – Students must earn a total of 120.0 credit hours. Program requirements are listed below.

Degree Completion – Students must have an associate degree in golf, physical education, fitness, sports, recreation or a related field from an accredited institution and earn 60.0 upper division credit hours for a total of 120.0 credit hours. Program requirements are listed below.

Upper Division Sports Management Courses: Track 1 – Internship ( 33.0 credit hours )
Accounting for Managers and Investors 3.0 credit hours
Sport in American Life 3.0 credit hours
Governance and Policy in Sport Organizations 3.0 credit hours
Risk Management 3.0 credit hours
Venue and Event Management 3.0 credit hours
Ethical Issues in Sport Management 3.0 credit hours
Strategic Sport Marketing and Sponsorship 3.0 credit hours
Sport Economics 3.0 credit hours
Sport Finance 3.0 credit hours
Sport Management Internship III 3.0 credit hours
Sport Management Internship IV 3.0 credit hours
Upper Division Sports Management Courses: Track 2 – Course-Based ( 33.0 credit hours )
Accounting for Managers and Investors 3.0 credit hours
Sport in American Life 3.0 credit hours
Governance and Policy in Sport Organizations 3.0 credit hours
Risk Management 3.0 credit hours
Venue and Event Management 3.0 credit hours
Ethical Issues in Sport Management 3.0 credit hours
Strategic Sport Marketing and Sponsorship 3.0 credit hours
Sport Economics 3.0 credit hours
Sport Finance 3.0 credit hours
Sport Management for Sport Organizations 3.0 credit hours
Sport Psychology 3.0 credit hours
Sales, Media, And Techonology Concentration ( For students enrolled in Track I ) ( 18.0 credit hours )
Sport Consumer Behavior 3.0 credit hours
Selling in Sport Management 3.0 credit hours
Advanced Selling and Sales Management 3.0 credit hours
Sport Journalism 3.0 credit hours
Sport Broadcasting 3.0 credit hours
Managing Social Media in Sport Business 3.0 credit hours
Golf Concentration ( For students enrolled in track 2 ) ( 18.0 credit hours )
Golfer Development Programs 3.0 credit hours
Principles and Science of Coaching 3.0 credit hours
Marketing in Golf 3.0 credit hours
Technology in Sports Coaching 3.0 credit hours
Human Resources Mgmt. for the Golf Professional 3.0 credit hours
Sports Administration and Law for the Golf Professional 3.0 credit hours
Sports medicine and Fitness Technology Concentration ( For students enrolled in Track 2 ) ( 18.0 credit hours )
Exercise Leadership 3.0 credit hours
Applied Kinesiology 3.0 credit hours
Advanced Care & Prevention of Athletic Injuries 3.0 credit hours
Nutrition in Health & Science 3.0 credit hours
Substance Abuse 3.0 credit hours
Stress Management 3.0 credit hours
Psychology Concentration ( For students enrolled in Track 2 ) ( 18.0 credit hours )
Health Psychology 3.0 credit hours
Addictive Behaviors 3.0 credit hours
Adolescent Psychology 3.0 credit hours
Psychology of Adult Development 3.0 credit hours
Psychology of Coaching and Team Building 3.0 credit hours
Stress Management 3.0 credit hours
Upper Division General Education Courses ( 9.0 credit hours )
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours
Workforce Diversity 3.0 credit hours
13

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly, Occupational Therapy Assistant Graduate

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N., Nursing Graduate

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios, Medical Assisting Graduate

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores, BA in Accounting Graduate

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella, MBA Graduate

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C, MS in Physician Assistant Graduate

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon, Criminal Justice Graduate

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou, Histotechnology Graduate

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams, BA in Business Administration Graduate

Keiser helped change my life by getting my education at the right school! I have been going to another school before, dropped out because I felt that I was not getting enough information that I need. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor, Medical Assisting Graduate

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley, Information Technology Graduate

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate