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Sport Management, BS

Keiser University

This program is available in the following Florida campuses:

Flagship Residential Campus, Port St. Lucie, Sarasota

Keiser University’s Bachelor of Science in Sport Management is designed to provide students with the knowledge and skills required for a career in the sport industry. The sport industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sport, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on the business aspects of the sport industry, including marketing, management, law, sales, economics, and finance. The program is offered as a 120-credit program and a 60-credit degree completion program. Students enrolling in the degree completion program must have an approved Associate’s degree.

Program Objectives

Upon completion of this program, students are able to:

  • Effectively market sport, its products and services, for consumer consumption
  • Limit liability in sport organizations through application of both risk management and best legal practices in sport
  • Design, implement, and manage sport events
  • Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service
  • Apply best practices in sales to improve sales performance in a sport organization
  • Apply ethical principles in the management of sport organizations
  • Assess current issues in sport management and their likely impact on varying sport organizations
  • Discuss how the economics of sport influence the business decisions of sport organizations
  • Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives

 

Prerequisites for Major Courses

Successful completion of lower division SPM courses.

Program Outline

To receive a Bachelor of Science Degree in Sport Management, students must earn a total of 120.0 credit hours

Upper Division Sports Management Courses ( 33.0 credit hours )
Accounting for Managers and Investors 3.0 credit hours
Sport in American Life 3.0 credit hours
Governance and Policy in Sport Organizations 3.0 credit hours
Risk Management 3.0 credit hours
Venue and Event Management 3.0 credit hours
Ethical Issues in Sport Management 3.0 credit hours
Strategic Sport Marketing and Sponsorship 3.0 credit hours
Sport Economics 3.0 credit hours
Sport Finance 3.0 credit hours
Sport Management Internship III 3.0 credit hours
Sport Management Internship IV 3.0 credit hours
Upper Division General Education Courses ( 9.0 credit hours )
Professional Writing 3.0 credit hours
Critical Thinking 3.0 credit hours
Workforce Diversity 3.0 credit hours

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Ty Fitzgerald

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Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

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Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

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Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

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Keiser helped change my life by getting my education at the right school! I have been going to another school before, dropped out because I felt that I was not getting enough information that I need. When I found out about Keiser, I was pleased because the instructors were great.

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