Vince Lombardi once coined the phrase, “The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” The bachelor’s level Sports Medicine Fitness Technology program at Tampa took that adage to heart during their third marketing presentation of their entrepreneurial businesses. Students arrived as the doors of the campus opened energetic and in their best attire ready to market their product in front of a group of potential investors – including their dean. If the results of the day are any indication of the future, these students will enjoy a quality of life in their chosen field unsurpassed by few. Lombardi also coined the phrase, “practice does not make perfect. Only perfect practice makes perfect.” Students are enjoying a week off before challenging themselves and each other even further to have more energy and dress better for the business presentations forthcoming in their Sports Business Management class in September.