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Business Administration, BA (BABA)

Learn the skills you need to succeed in today’s fast-paced business environment. Our business degree programs can potentially help you gain a well-rounded business education that can enhance your career opportunities.

Offered with Concentrations in:

  • Management
  • Human Resources Management
  • International Business
  • Marketing
  • Finance
  • Transportation and Logistics

Keiser University’s Bachelor of Arts degree in Business Administration prepares students for a career in business.  Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics, and law courses.  In addition, students select one of six concentrations:  Management, Human Resource Management, International Business, Marketing, Finance, or Transportation and Logistics.  These concentrations allow students to specialize in a business discipline and enhance their career opportunities within that field.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its objectives.

  • To develop students’ abilities to understand business concepts, terms and theories.
  • To prepare students for jobs in the fields of management, marketing, human resources international business and finance.
  • To assist students in becoming more proficient in analysis, decision making and management.
  • To develop students’ understanding of international business and the effects of globalization.

Prerequisites for Major Courses


Program Outline

To receive a Bachelor of Arts degree in Business Administration, students must earn 123.0 credit hours. Program requirements are as follows:

Lower Division Business Administration Major Courses ( 24 credit hours )
Accounting Principles I3.0 credit hours
Accounting Principles II3.0 credit hours
Business Law3.0 credit hours
Financial Management3.0 credit hours
Entrepreneurship3.0 credit hours
Principles of Management3.0 credit hours
Human Resources Management3.0 credit hours
Introduction to Marketing3.0 credit hours

Lower Division General Education Courses ( 36.0 credit hours )

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Note: All lower division major and general education courses must be successfully completed before upper division courses are undertaken.Upper Division Business Administration Major Courses (33.0 credit hours)

Upper Division Business Administration Major Courses (33.0 credit hours)
Managerial Accounting3.0 credit hours
Legal and Ethical Environments of Business3.0 credit hours
Principles of Managerial Finance3.0 credit hours
Industrial Psychology3.0 credit hours
Introduction to Management and Organizational Behavior3.0 credit hours
Project Management3.0 credit hours
International Business3.0 credit hours
Integrated Studies Capstone Course3.0 credit hours
Quantitative Approach to Business Decisions3.0 credit hours
Money and Banking3.0 credit hours
Leadership3.0 credit hours
Upper Division Business Administration Major Courses Management Concentration (18.0 credit hours)
Workforce Diversity3.0 credit hours
Operations Management3.0 credit hours
Cross-Cultural Management3.0 credit hours
Business Ethics3.0 credit hours
Global Strategy and Policy3.0 credit hours
Sales and Sales Management3.0 credit hours
Upper Division Business Administration Major Courses Human Resource Management Concentration (18.0 credit hours)
Workforce Diversity3.0 credit hours
Performance Evaluation3.0 credit hours
Recruitment, Selection and Staffing3.0 credit hours
Training and Development3.0 credit hours
Labor Relations3.0 credit hours
Management Law and Employee Relations3.0 credit hours
Upper Division Business Administration Major Courses International Business Concentration (18.0 credit hours)
International Finance3.0 credit hours
International Competitiveness3.0 credit hours
International Negotiations and Transactions3.0 credit hours
Cultural Environment of International Business3.0 credit hours
International Entrepreneurship3.0 credit hours
Global Strategy and Policy3.0 credit hours
Upper Division Business Administration Major Courses Marketing Concentration (18.0 credit hours)
Advertising/Promotion Management3.0 credit hours
Sales and Sales Management3.0 credit hours
Consumer Behavior3.0 credit hours
E-Marketing3.0 credit hours
Marketing Strategy3.0 credit hours
Service Marketing3.0 credit hours
Upper Division Business Administration Major Courses Finance Concentration (18.0 credit hours)
Financial Decision-Making and Planning3.0 credit hours
Commercial Bank Management3.0 credit hours
Cases Studies in Finance3.0 credit hours
Financial Policy and Strategy3.0 credit hours
International Finance3.0 credit hours
Investment3.0 credit hours
Upper Division Business Administration Major Courses transportation and Logistics Concentration (18.0 credit hours)
Foundations of Transportation3.0 credit hours
Strategic Transportation Management3.0 credit hours
Logistics Systems Management3.0 credit hours
Port and Terminal Operation Management3.0 credit hours
Global Logistics3.0 credit hours
Logistics Practicum3.0 credit hours
Upper Division General Education Courses (12.0 credit hours)
Management Information Systems3.0 credit hours
Professional Writing3.0 credit hours
Research Writing3.0 credit hours
Intermediate Statistics3.0 credit hours

*ACBSP Accredited

Mrs. Percy and Mr. Williams believed in me. They were more than instructors, they tried to get to know you as a person and tried to understand your goals so they could push you towards them. And Mrs. Crawford from student services helped me find a job before I even graduated. She was dedicated to my overall success.

Jessica Kircher

Going to Keiser University was one of the greatest experiences in my life. All of my deans, professors, and staff made me feel that I was a part of something very special, and I am. I would recommend for anyone to get their education at Keiser University.

Belinda Haney

The two instructors that have impacted my life are Mr. Williams and Mrs. Percy. Both of them believed in my ability to become a great graphic designer, regardless of how I felt about my skills. I appreciate their motivation to get me to where I am today.

Justin Pugh

Beyond the curriculum of the courses, the lessons the instructors have taught me have paid dividends in my real work experiences. How to respond to criticisms, project and time management, interview skills, the list goes on and on. At the end of the day, they not only showed me how to design, but they taught me how to be a professional.

Ryan Bushey

If not for my education at Keiser I probably would not be where I am today, in both life and career. It is because of going to Keiser and the instructors I had that I joined a club started by Mr. Williams, The Lakeland Shooters Photography Group, which allowed me to venture into an amazing and very creative field that I use to enhance all aspects of my life.

Anthony Sassano

The Design program at Keiser University was filled with real world learning and hands on instruction… Based on the portfolio I created while a student at Keiser University, I landed a job in Graphic Design for a major online retailer immediately after graduation.

Ty Fitzgerald

The year and a half I spent in the program better prepared me for attaining a job in the field…As a hands-on learner, the project-centered teaching was perfect for me.

Jackson Tejada

Keiser University has given me the opportunity to embrace a career change… It has opened the door for a timely graduation and quick return to the work force…

Dale Caverly

Without the education I received at Keiser University, I would not be where I am today!

Meisha Ebanks, R.N.

I not only received an excellent education but also encouragement and training that built my self-confidence every day.

Nidia Barrios

I realize the amount of knowledge I gained and feel that the educational experiences have developed me in to a person who can move higher up the career ladder.

Carlos Ramirez Flores

Keiser University’s MBA program has renewed my mind, changed the way I think, and given me a new sense of purpose.  The professors transformed my attitude and behavior, gave me the self-confidence I was lacking, and restored my energy.

Connie Sue Centrella

It has been great attending and graduating from Keiser University.  Because of the small class sizes, I was able to build good relationships with classmates and professors.  The PA professors care very much about the progress and success of the students and have been great advisors every step of the way through the program.

Annelise Merriner, PA-C

Attending Keiser University and getting my degree was the best decision I have ever made.  The small class sizes and personalized attention helped me get my degree quickly.  The hands-on experience and the education landed me a job at a neighboring law firm.

Dedrick Saxon

I chose Keiser because it had everything—small classes, caring professors, hands-on learning, and counselors that are really there for you.  I feel like I’m part of a family here, not just a number.

Natalie Dou

After being denied for several promotions at my current employer, I decided that I needed to further my education.  Since graduating from Keiser with my bachelor’s degree in Business Administration, I have been promoted and I am able to obtain positions that weren’t available to me before.

Laurie Williams

Keiser helped change my life by getting my education at the right school! I had been going to another school before, I dropped out because I felt that I was not getting enough information. When I found out about Keiser, I was pleased because the instructors were great.

Nadege Dor

My decision to attend Keiser University has been one of the best decisions I’ve made. I chose to enroll in the Information Technology program… The one-class-a-month pace helped incredibly with my self-discipline.

Marla Hadley

The BA for Business Administration at Keiser has to be one of the best in the nation. Keiser takes the basics that are taught at the Associates level and uses them to strengthen your skills and knowledge.

Vivian R. Howard, BA in Business Administration Graduate

I found that Keiser University’s Nuclear Medicine program of advanced studies and small class size was a perfect fit. I never came across a faculty member who wasn’t truly interested.

Gustavo Gonzalez, Nuclear Medicine Technology Graduate